Management‚ Economics and Strategic Research [pic] BRAND MANAGEMENT MK 3214 Individual Assignment Theme: “Zara” brand Instructor: Elmira Bogoviyeva Written by: Tulegenova Aigerim - 20071441 [pic] Abstract The focus of this paper is to analyze the one of the most popular brand name called Zara. And while reading this report there can arise a question about what is so special about Zara? The challenge is that it is a brand. It is worth pointing out that this is a well known brand in the retail
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Jonathan Thompson Case Study Write-up- Zara 27 March 2013 Zara strategic model began to evolve as they expanded to overseas markets‚ they began to invest in their manufacturing logistics‚ and IT‚ which included a JIT manufacturing system‚ a 130‚000 square-meter warehouse close to the corporate headquarters‚ and an advanced communication system to connect headquarters and supply‚ production and sale locations. Zara created a vertically integrated system that minimized distance and time between
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Inventory Management Apple Inc. and Dell Inc. XXXXXXXX BUS430 Operations Management OM4 Strayer University Dr. James Collins June 13‚ 2014 Introduction Every company irrespective of the type of product or service that it sells holds a form of inventory in its daily business operations. Inventory is generally held in the form of finished goods‚ work in progress i.e. unfinished products as is normally the case in manufacturing and raw materials. Inventory is considered a current asset in
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Inventory Valuation 1 Lewis Corporation Case: 6-2 Page: 173 2 Lewis Corporation Traditionally used inventory valuation method: FIFO Uses periodic inventory system 3 Inventory Transaction 2005-2007 No. of Cartons Price per Carton 2005 2006 2007 2005 2006 2007 Beginning balance 1840 1020 1040 $20.00 Purchases 600 700 1000 $20.25 $21.50 $22.50 800 700 700 $21.00 $21.50 $22.75 400 700 700 $21.25 $22.00 $23.00 200 1000 700 $21.50 $22.25 $23.50 Sales 2820 3080 2950 $34
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Porter Analysis of the Zara Fashion Chain The Zara fashion chain‚ with 546 stores in 30 countries today ?from which 340 are outside Spain- and ?2914‚3 millions of total sales in 2002‚ is undoubtedly the group?s locomotive (Inditex‚ 2003). In 2002 it represented 33% of the group?s total stores‚ accounted for 72% of the group?s total sales and contributed to the holding?s total profits for ?540.4 millions (Inditex FY2002 Results Presentation‚ 2003). Moreover‚ Zara with 75-90 new stores within 2003
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relevant literature. Zara has been the major pioneer of ‘disposable’ fashion; which makes up over 12% of the UK clothing industry. Zara outperforms its rivals in profitability‚ brand identity‚ and its successful business model. I have used Porter’s five forces model (Porter‚ 1995) to analyse the industry and Zara’s strategic position. I have applied the theory of this model and its determinants to my research of Zara; providing evidence to form strong conclusions. Zara faces competition from
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2. Zara’s product cycle was much better than its competitors. Zara was able to originate a design and have finished goods in stores in 4-5 weeks for entirely new designs. The industry model was 6 months for design and 3 months for manufacturing. Zara produces 11‚000 items a year as compared to 2‚000-4‚000 by competitors. 3. Zara’s quick product cycle created a sense of scarcity and a “buy now or miss it” mentality among customers. Zara shoppers visited the chain 17 times a year‚ compared with an
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Causes of Employee Turnover ABSTRACT The proposed research will be conducted to investigate the causes of employee turnover. Proposed study will use different research articles to develop a model which shows that job satisfaction‚ employee motivation and employee involvement (independent variable) has an impact on employee turnover (dependent variable). Hence the purpose of this research will be‚ firstly getting the perception of employees at work by conducting semi structure interviews
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The paper main purpose of this paper is analyzes the issue of turnover culture‚ causes of turnover‚ negative effects of turnover‚ and offers suggestions for curtailing the rate of turnover in the industry. The problem of this article is that employee turnover continues to plague the leisure‚ tourism and hospitality industry as keeping and retaining employees become a huge issue. A common estimate is that employee turnover costs 1.5 times the departing employee’s income. Unemployment rate rose from
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_ John Smith ACME Corporation 123 Corporate Lane Milford‚ CT 06461 March 2‚ 2007 Charles Jones CFO Fictiona‚ Inc. 456 Executive Drive Anywhere‚ CT 06777 Dear Charles Jones: As a long-time admirer of the outstanding work that your organization has done in the market‚ I particularly enjoyed having the opportunity to see how your company functions from the inside. As you indicated during our meeting‚ your organization has grown to a point where it needs to dramatically enhance its
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