ZARA CASE STUDY [pic] Introduction The history of Zara started in 1975‚ when the first store has been opened in Spain. It has been followed by several other stores all over the world. The company’s owner‚ Amancio Ortega‚ accumulated 340 million Euros (according to 2001 datas)‚ which is a remarkable growth if compared with other companies. Zara’s brand has become popular because of its quality and efficiency. The secret of Zara is to understand the customer’s need and demands and respond
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Fast Fashion: Achieving Global Quick Response (GQR) in the Internationally Dispersed Clothing Industry Bart L. MacCarthy and P.G.S.A. Jayarathne Abstract The clothing industry is one of the most mobile industries in the world. Global supply poses significant challenges in ensuring the right volume and mix of products within retail stores. Here we define a new concept – Global quick response (GQR) – which strives to combine the cost and scale efficiencies arising from sourcing globally with quick
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Jonathan Thompson Case Study Write-up- Zara 27 March 2013 Zara strategic model began to evolve as they expanded to overseas markets‚ they began to invest in their manufacturing logistics‚ and IT‚ which included a JIT manufacturing system‚ a 130‚000 square-meter warehouse close to the corporate headquarters‚ and an advanced communication system to connect headquarters and supply‚ production and sale locations. Zara created a vertically integrated system that minimized distance and time between
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Amanda Lopez March 15‚ 2014 Case Study #1 - Zara Zara is known for its stylish designs‚ many with a resemblance to the offerings of famous Italian fashion houses and all moderately priced. Despite this very recent popularity‚ the novel business model of Zara has gone virtually unnoticed for over 30 years‚ allowing Zara’s parent company‚ Inditex‚ to grow from zero to almost $20B in revenues. Zara was founded in 1975 and its parent company‚ the Inditex group went public in 2001. Within
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Zara Supply Chain Report By: A.H. C.L. H.L. S.H. X.W. Humble Beginnings In 1975‚ Amancio Ortea Gaona started Inditex Corporation in his first small shop in a remote town in Spain‚ Arteixo. Only 35 years later‚ it has emerged the largest apparel company in the world—Zara. Currently‚ Zara’s headquarters and two distribution centers are located in this small Spanish town. Zara broke a new path between the traditional high fashion and the mass fashion strategies; it provides
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Jan. 29‚ 2013 Zara International Business Problem Productivity is the best word to describe the approach of merchants during the classical era. Merchants believed that being strong in productivity would bring higher profits. It sounded so simple and unbelievable from the very different and complex businesses today. However‚ businesses cannot forget the significance of productivity even centuries after it was first thought of. After reading the article about Zara International‚ I was very
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II. Situation Analysis: 5 1. The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis 9 III. Success Factors of ZARA 10 1. Fast Production 10 2. Use of Information Technology. 11 3. lower inventory 12 4. A centralized distribution system 12 5. Suppliers 12 IV. Issues and recommendations 13 1. Issues and Challenges: 14 2. Solutions& Recommendations: 16 V. Implementation and Road Map: 18 VI. Conclusion 20 VII. References: 21 I. INTRODUCTION 1. Company Background Zara is a Spanish brand
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Porter Analysis of the Zara Fashion Chain The Zara fashion chain‚ with 546 stores in 30 countries today ?from which 340 are outside Spain- and ?2914‚3 millions of total sales in 2002‚ is undoubtedly the group?s locomotive (Inditex‚ 2003). In 2002 it represented 33% of the group?s total stores‚ accounted for 72% of the group?s total sales and contributed to the holding?s total profits for ?540.4 millions (Inditex FY2002 Results Presentation‚ 2003). Moreover‚ Zara with 75-90 new stores within 2003
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ZARA By John M. Gallaugher A look inside the innovative techniques of one of the largest fashion retailers 2012 Joshua Crocker MGMT 3030 12/19/2012 ZARA By John M. Gallaugher A look inside the innovative techniques of one of the largest fashion retailers 2012 Joshua Crocker MGMT 3030 12/19/2012 A Goldman analyst once described this fashion retailer as “Armani at moderate prices” and another suggested that fashions were “Banana Republic” while prices were “Old Navy” (Folpe
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Zara: Apparel Q 1. Ans: Having a very responsible supply chain Zara is enable to keep store inventory to a minimum‚ and keep a fast turnaround of new products. This encourages customers to buy the product as soon as they see it in a store because the same product might not be there the next time and Zara does not always send stores the same product twice. Q 2. Ans : Zara does manufacture some clothing in Asia‚ but not to save cost. It is to save time in supplying the Asian market and to keep its
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