Zara - IT for Fast Fashion Management Information Systems EXECUTIVE SUMMARY The objective of this document is to discuss the issue of Inditex’s DOS-base IT infrastructure and how it affects Zara’s performance. Inditex is concerned about its IT infrastructure being antiquated and the possibility that hardware vendors will upgrade their machines leaving them incompatible with DOS. Because Zara’s core business model is vertically integrated‚ it could specialize in speed and efficiency and
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ZARA vs. UNIQLO Team J: Bingbing Ge Lei Du Sophia Maduka Salman Syed Azim Thanadol Boonyaviwat Tanya Goel 1 Index Content Page Number Executive Summary………………………………………………………………... 4 Introduction………………………………………………………………………… 5 Industry Analysis……………………………………………………………………5 Competitive Environment……………………………………………….5 Strategic Groups………………………………………………………...6 ZARA………………………………………………………………………………
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to leverage brand equity (Monga & John‚ 2010; Tom‚ Kelly & Ravi‚ 2012). Zara as one of the world’s most successful fast fashion brand (FFB) retailers has applied brand extension into its brand development. The purpose of this report is to examine the brand extensions strategy of Zara which include these areas: the marketing objectives of brand extension‚ the relationship between competitive advantage of Zara and the brand extension strategy‚ the model and concept of evaluate customers’ attitude
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Porter Analysis of the Zara Fashion Chain The Zara fashion chain‚ with 546 stores in 30 countries today ?from which 340 are outside Spain- and ?2914‚3 millions of total sales in 2002‚ is undoubtedly the group?s locomotive (Inditex‚ 2003). In 2002 it represented 33% of the group?s total stores‚ accounted for 72% of the group?s total sales and contributed to the holding?s total profits for ?540.4 millions (Inditex FY2002 Results Presentation‚ 2003). Moreover‚ Zara with 75-90 new stores within 2003
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IMPLEMENTATION OF IS IN ZARA: Zara well known to everyone as a Fashion Store is also an excellent business system to study the implementation of the various IS systems for various departments of Zara. Some of the departments in which these IS systems are successfully implemented are as follows and let us look into each of these Business system of Zara in detail Design Sourcing & Manufacturing Distribution Retailing • Merchandising • Store operations DESIGN: Zara has a dedicated design
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Study Trip Report - Madrid How did Zara become a successful player in the global fashion market? 1. Abstract This academic report is connected to the study trip topic “Adaption of Spain to a globalized economy”. It is focused on the international development of Zara Clothing in an international competitive market and is based on current news‚ statistics and the company his annual report. A few years ago‚ the retailer introduced a unique business process‚ which makes them the leader in fast
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1. What are four to five ways that specialty retailers differ from discounters (a la Wal-Mart)? Inventory turns: According to the data provided in the Williams-Sonoma Inc. case study (1990) average specialty store turns were just under 2x. If you look at the data from the Wal-Mart Article discount stores have turns many times that‚ actually turns around the neighborhood of 8x. Margins: Discounters such as Wal-Mart go for the high volume low margin approach. Sine their whole approach revolves
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Table of contents Introduction p. 3 Zara Company presentation p. 3 Generic strategies p. 3 & 4 Growth strategies p. 4 & 5 Pest analysis p. 5 & 6 Value chain p. 6 & 7 SWOT analysis p. 7 & 8 Price / quality Grid p. 8 H&M Company presentation p. 9 Generic strategies p. 9 Growth strategies p. 10 PEST analysis p. 10 & 11 Value chain p. 11 & 12 SWOT analysis p. 12 Zara and H&M Comparison of the 4 P’s p
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ZARA IT for fast fashion TOPICS | PAGE NUMBER | ZARA IT for fashion- A Background | 3 | Implementation of IS in designing | 3 | Implementation of IS in purchase | 4 | Implementation of IS in manufacturing | 4 | Implementation of IS in distribution system | 5 | Implementation of IS in retailing | 6 | Implementation Issues with People | 7 | Implementation Issues with Procedures | 9 | Implementation Issues with Devices | 10 | Implementation Issues with Software and Database
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Open Zara Store in Suzhou Zara Project Report Yang Cao Kalele Perreira Hunan Lei Nicholas Case Business 201‚ Section 1 Professor Eli Berniker May 20‚ 2007 Table of Contents Introduction to the project: p.3 Intro to Zara: p.3—4 Business Vision: p.4 Location: p.4—7 Target Market: p.7—8 Business Start—up and Operation: p.8—14 Future Growth: p.14—15 Invest Recommendation: p.15—16 Why we choose Bank of China to get our initial fund? p.16 References:
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