Description The Textile Empire: Inditex‚ Zara Inditex‚ the parent company which owns Zara‚ one of the best known fashion brands in the world‚ is an apparel conglomerate‚ with 9 brands under its umbrella. Inditex made €1.932 billion profit with a revenue of €13.79 billion worldwide in 2011. As of 2012‚ there are 100‚140 people working for Inditex Group across their headquarters and 6‚009 stores around the world. [1][2] Among those major 9 brands of Inditex‚ Zara‚ one of their oldest brands which was
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Organizational culture and national culture: The case of multinational companies: ZARA (outline) Defining concepts: What is organizational culture? A system of shared meaning held by members that distinguishes the organization from other organizations. (Organizational Behavior‚ p.546) Do organizations have uniform cultures? (Ibid‚ p.548) Dominant culture and subculture How the culture of a country influences the culture of a business? Geert Hofstede identifies four cultural dimensions
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of Commerce BA (Hons) Business Studies Semester 2 Organizational Behavior Lecturer: David Mwuara Table of Content___________________________________________________________ Introduction……………………………………………………………………………………………..3 ZARA…………………………………………………………………………………………………………3 Strategy and Culture……………………………………………………………………………4-5 Conclusion…………………………………………………………………………5 References…………………………………………………………………………5 Introduction There are
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Introduction Zara - a quality and fashionable clothing‚ are notable for their unique style and charm. Zara is always concerned about the style of their collections. This brand meets all its requirements‚ marching in step with fashion. New collections immediately attract the attention of the young and trendy who like to emphasize their individuality. What is remarkable is that the quality‚ beauty and style has its optimal price‚ through this anyone can afford to buy the product at the store. Zara attracts
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Q. What advantage does Zara gain against the competition by having a very responsive supply chain? A. In an industry where the customer demand is unpredictable‚ Zara having a responsive supply chain has enabled it to enjoy greater customer turnover due to its 5 to 6 weeks cycle time leading to more profits as mostly the products are then sold at full price. Moreover being responsive has also enabled Zara to reduce its inventories and also the forecast error. Q. Why has Inditex chosen to have
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expansion Zara has always focused more on the European market than other markets for its profit save‚ and because of its closeness to consumer tastes. This can be seen in the figures below. In the course of time this situation has not changed but in recent years Zara is trying to concentrate on the Asian market and especially on the American market. In fact in 2010 many of the 400 stores that Zara will open during the year‚ will be established in New York‚ California and Florida. Zara had originally
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the classical management approaches evident at Zara? Zara used two components of the classical approaches: scientific was hire workers with the right abilities and administrative principles that states by Henri Fayol. According to Fayol’s studies‚ there are identifies five “rules” or “duties” of management in respect to foresight‚ organization‚ command‚ coordination‚ and control. Foresight‚ which is making plans for the organization‚ and Zara plan “go fast” and to double in size in the coming
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Business Plan Evaluation: Zara Restaurant & Lounge (Revision) After completing my first evaluation of Zara’s business plan I could not help but feel that I had missed something in my analysis. It was over the next week that I realized that I had failed to thoroughly evaluate the plan. At a glance‚ I thought the Zara concept was intriguing and as a bonus‚ aligned with my own dream to open a restaurant. I wanted to believe in the plan so much that I missed its weaknesses. Having time to review
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Zara expansion in China ZARA Zara is the flagship chain store of Inditex Group owned in Spanish. Inditex takes a step forward in its expansion in China. Zara opened its first store in this country in May 2004 at the IFC mall‚ Hong Kong‚ where it now has five stores. In February 2006 the first store was launched in Shanghai‚ in Nanjing Xi Lu‚ followed by a second one in this city located at Times Square mall. In February 2007 The Inditex Group already opened its first Zara store in Beijing‚ located
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which plays homage to customer values. This paper also analyzes methods used by fast fashion leader‚ the Spanish‚ Inditex owned Zara. A closer look at Zara’s supply chain‚ market responsiveness‚ flexibility‚ technology‚ pricing and costs strategies and methods are examined and compared to other fast fashion retailers that can appropriately be deemed as competition for Zara. Also‚ globalization and other operational strategies are discussed that all come together to show the remarkable success of the
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