must be made whether to film on location or in a studio. This can usually depend on what type of production you are producing‚ for example documentaries are most commonly filmed on location as they are telling the audience fact and not creating fiction. This is the same for sci-fi films as they are created to be on other planets or in places that are not existent the creators have no choice but to create a set on their vision. Filming in a studio and on locations both have their possibilities and
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Marketing Strategy of Zara The purpose of this paper is to analyse the existing marketing strategy of the one of the biggest‚ worldwide clothes company-Zara. In our research we have chosen this company because it is a well-known brand that is popular amongst young consumers. The company has performed very well with its marketing strategy in the past few years and it is still the top company on the market. The marketing strategy of Zara consists of high turnover in which the company usually
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Zara – Solutions: Zara is a world famous Retail Chain based in Spain and is extremely successful in their supply chain. Questions: 1. What is Zara’s Business Model and its unique Supply Chain strategy? Zara’s business model can be broken down into three basic components: concept‚ capabilities‚ and value drivers. Concept is to maintain design‚ production‚ and distribution processes that will enable Zara to respond quickly to shifts in consumer demands. Capabilities: Zara maintains
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analyse their retail marketing strategy and to prepare a report based on your analysis. You are required to select a retailer from the list of retailers given in this document and conduct a strategic review of the retail offering‚ making recommendations for improvements. You may focus on a particular aspect of their strategy rather than a broad overview. For example‚ you might want to examine their strategy on say store format and location or online marketing strategy. You have a free choice but it
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outlet in the United States‚ Zara Home could view every American internet user as a potential customer. However‚ Zara Home products are targeted toward women in the age group of 18-34. 27% of the total American population online falls in that age bracket3‚ almost evenly distributed between men (51%) and women (49%)4. The target audience for Zara Home can therefore‚ be narrowed down to approximately 13-14% of the American population - women who actively use the internet. The Zara Home target is extremely
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Facility Location and Facility Layout Strategic Importance • Supply-chain management is critical • Facility location—intrinsically related to SCM • Examples: – FedEx: While opening a hub for Asia in Philippines 1995— • it had to evaluate several sites • Linking its American (Memphis) and European (Paris) Hubs • BTW‚ the facility was closed and the new hub since 2009 is in Guangzhou‚ Southern China – Mercedes’ first overseas plant in Vance‚ Alabama • Evaluated 170 sites in 30 states and 2 countries
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Project Executive Summary In recent months‚ Zara has observed the demand for a second retail shop in Bulgaria‚ located in Plovdiv. Therefore‚ the business aspect for this project is the growing and developing of the trademark Zara. The fact that Zara already has its first shop in Bulgaria (Sofia) and the profits are really higher‚ leads to the assumption that the project for opening a second shop will gain even higher results in the future. What is more‚ there is an analysis that shows the more
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position in supply chain. Zara Zara is an innovating clothing company which sells clothes throughout the world. Its first shop opened in Spain in 1975. It belongs to Inditex which is one of the largest distribution groups in the entire world. Zara has clothing‚ shoes‚ handbags and furniture. There are over 3.000 Zara stores around the world‚ 205 Zara Kids stores and 272 Zara Home stores. This means that Zara is larger than the American Gap and Swedish H&M! Zara launches about 12.000 collections
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Global Supply Chain Factors Location Analysis Techniques Prof N. Balasubramanian Facility‚ Capacity‚ Planning - MMS I 1 Types of Facilities • Heavy-manufacturing facilities – large‚ require a lot of space‚ and are expensive • Light-industry facilities – smaller‚ cleaner plants and usually less costly • Retail and service facilities – smallest and least costly Prof N. Balasubramanian Facility‚ Capacity‚ Planning - MMS I 2 Factors in Heavy Manufacturing Location • • • • • • • Construction
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A TOPIC REVIEW ON INDUSTRIAL LOCATION MODEL BY ALFRED WEBER. Geography despite being defined as a science it has a vast area of concern‚ whereby some of these areas touch the economic grounds a field which others identify not as a science. In geography Spatial science is the field that holds some of the economic aspects this is so as it looks at the economic functions of space. Krugman (1991:p6) defines spatial science as a geographical science that is concerned with the organization of things according
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