[pic] We the Students of Amity University are conducting a market survey to gain knowledge regarding the market share of Surya’s CFL. Kindly Co-operate with us for the success of the same. Name: __________________________________________________ Dealer’s Address: __________________________________________ _________________________________________________________ Phone Number: ____________________________________________ Date:
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Low Market Share of iphone in Indian Market Note : This research is only based on the secondary data sources mentioned at the end of this report. Defining the Management Problem Apple is the world’s largest manufacturer of the smart phones known as iphones. It frequently launches its new version after every 2-3 years with much improved and latest features for the consumers every time. It is a market leader in iphones and other products like ipads and ipods with almost 50% market share
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PROJECT REPORT ON FMCG MARKET SRUCTURE AND MARKET SHARE What is FMCG? FMCG is an acronym for Fast Moving Consumer Goods‚ which refer to things that we buy from local supermarkets on daily basis‚ the things that are non-durable‚ sold quickly‚ at relatively low cost‚ have high turnover and are relatively cheaper. FMCG’s constitute a large part of consumers’ budget in all countries. The most common in thelist are baby foods‚ toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ cosmetics‚ shaving products
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every year in India. This pales in comparison to China‚ Europe and the U.S.‚ which each report 100‚000 clients on average. The global market for stem cell therapies is expected to be $20 billion (Rs 92‚593 crore) by 2010. The current stem cell therapy market in India is approximately $540 million and it is expected to grow rapidly. This shows the scope in the market for stem cell banking. India is one of the few countries in the world pursuing stem cell research. But regenerative medicine‚ comprising
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Zara as being one of the major international clothing retailers stands out with its business and marketing model. Zara is also often one step ahead of the high-fashion ready-to-wear brands by providing similar garments made with less expensive fabric so prices much lower. Zara’s business model is characterized by flexibility‚ which is a production method that fulfils demand in order to manage quick turn-around‚ limited season stock and at a low price. The secret to Zara’s success is that‚ although
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1. Zara profile Zara is the most internationalized of Inditex’s chains which owned by Spanish tycoon Amancia Ortega. The first Zara store opened in 1975 and there are more than 1‚500 Zara stores around the world until now. It is claimed that Zara needs just two weeks to develop a new product and get it to stores‚ compared with a six-month industry average‚ and launches around 10‚000 new design each year. Zara has resisted the industry –wide trend towards transferring fast fashion production to
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Zara Supply Chain Report By: A.H. C.L. H.L. S.H. X.W. Humble Beginnings In 1975‚ Amancio Ortea Gaona started Inditex Corporation in his first small shop in a remote town in Spain‚ Arteixo. Only 35 years later‚ it has emerged the largest apparel company in the world—Zara. Currently‚ Zara’s headquarters and two distribution centers are located in this small Spanish town. Zara broke a new path between the traditional high fashion and the mass fashion strategies; it provides
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Question No1.Advantages of responsive supply chain of Zara? A responsive supply chain of Zara works collaboratively among the stakeholders to exchange information in a feedback loop in order to produce enough of a product to satisfy uncertain demand. Zara has greater visibility into the supply chain which makes it responsive to the current market. This allows Zara to sense and respond quickly to capitalize on new opportunities. The information systems are the heart of the business model which enables
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ZARA CASE STUDY: THE COMPANY WHERE EVETHING COMMUNICATES Paloma Díaz Soloaga and Mercedes Monjo ZARA CASE STUDY THE COMPANY WHERE EVERYTHING COMMUNICATES Paloma Díaz Soloaga. Head of Fashion Communication and Management. Centro Universitario Villanueva. Universidad Complutense de Madrid. SPAIN soloaga@villanueva.edu Mercedes Monjo. Responsible Textile International Marketing‚ Men’s Collection Carrefour. SPAIN This case has been published by the Journal HARVARD DEUSTO MARKETING
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Success Factors of ZARA 10 1. Fast Production 10 2. Use of Information Technology. 11 3. lower inventory 12 4. A centralized distribution system 12 5. Suppliers 12 IV. Issues and recommendations 13 1. Issues and Challenges: 14 2. Solutions& Recommendations: 16 V. Implementation and Road Map: 18 VI. Conclusion 20 VII. References: 21 I. INTRODUCTION 1. Company Background Zara is a Spanish brand of clothing founded by Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. Zara was founded in
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