Case 2: Zara 1. What are the essential elements of Zara’s business model? The business idea of Zara is to link customer demand to manufacturing‚ and to link manufacturing to distribution. And based on this general idea‚ Zara has several essential elements for its business model. First‚ speed and decision making‚ which means that in the external level‚ Zara need to respond very quickly to demands of target customers‚ and always keep in style. While for the inside‚ Zara treasure intelligence
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Study Analysis- Zara ABSTRACT This paper is based on case study on operation management and positioning strategy of Zara‚ one of the world’s fastest growing manufacturers of fashion clothing. Also a world leading fashion retailer brand of Inditex. The case study outlines how Zara transforms from a local clothing retailer it into a global successful brand. It addresses few components in the case study‚ such as the products and process control and integrate business model used in Zara. The case also
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Fast Zara‚ Fast Fashion Introduction Everyone‚ no matter youngsters or middle-aged mothers‚ love to buy clothes and keep updated on latest fashion trend. In the past‚ people could only consume western styles clothing if they are rich enough to go shopping by travelling in European countries or able to afford expensive air mail to send the consumed western clothes back from overseas. However‚ it took a period of time and the fashionable clothing may become “old” at the time received. As the information
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interviews‚ “Go with your gut‚ give it your best bet and you may fail‚ but don’t give up” (INSEAD Knowledge‚ 2007). This statement shows the type of the person that he is. He is an independently-minded person who knows when to trust his gut. With his marketing and entrepreneurial ability‚ he was able to make his dream come true. Dato ’ Sri Anthony Francis Fernandes – founder CEO of AirAsia 2. Entrepreneurial Strategies of Tony Fernandes. a. A good grasp of finance. Fernandes is an accountant
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successful Supply Chain Management at Zara‚ a flagship chain store of Inditex Group based in A Coruña‚ Spain. The Make-Buy decision The make or buy decision entails choosing between manufacturing a product in-house or purchasing it from an external supplier. When making this decision‚ the two most important factors to consider are cost and
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environment‚ Air Asia has reaped great benefit by applying low cost advantage in its business model. By the combination of technology advancement in its selling and marketing strategy and also strong recognition of various languages used by its world customers‚ AirAsia has successfully developed its business into a widely known best performance company in Southeast Asia airlines industry. Keyword：AirAsia‚ low cost carrier‚ web design‚ business model‚ strategy Analyzing Air Asia in Business Competition
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Explain the data collected by Zara to predict the trend. What makes the middle aged mother to buy cloths in Zara while the daughter aged in mid 20s buys Zara clothing? Because it is fashion able and up to trend. By collecting data and focusing on shorter response times‚ the company ensures that its stores are able to carry clothes that the consumers want at that time. Zara can move from identifying a trend to having clothes in its stores within 30 days. That means Zara can quickly and catch a winning
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1. Summary (1-3 sentences) The board of directors of a Swiss-based chemical company has a dilemma of choosing the suitable person for regional marketing manager in Asia. 2. Problem (what the company has to do - affirmative sentence) To select the most suitable person for the regional marketing manager in Asia. 3. Cast of characters (people and/or companies) Manfred Englemann (managing director); Jean-Claude Longaud (personnel director); Pieter Junker (technical director); Johann Straub (potential
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intermediaries and competitors. Macro factors include Demographic‚ natural‚ technological‚ cultural‚ political and economic factors. However‚ these factors may vary depending with the company. In this study case of Air Asia‚ low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge mass middle-class people that love to travel by plain. They targeted these people and offered them convenient and affordable air travel experience
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STUDY ANALYSIS February 21‚ 2008 Sommaire I- Introduction 3 II- Analysis 4 III- SWOT Analysis 6 IV- Solutions 7 V- Recommendations 9 I- Introduction This case study presents two companies‚ Marks & Spencer and Zara‚ which are active in the apparel industry‚ and examines supply chains and the product-process linkages of both companies. Marks & Spencer‚ originally named Penny Bazaars‚ was founded by Michael Marks in 1884 in Northern England as a clothing sales
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