ZARA • Brand Wheel • Zara Business model • Marketing Objective • Marketing vehicle/ Ways • 5 Learning’s from Amancio Ortega Zara – Brand Wheel Attributes Benefits Values Personality Fashionable clothes‚ Varied assortment‚ Trendy colors‚ feminine cute Fashionable Product lines for moderate costs ‚ Customer- centered business‚ Runway trends adapted for the streets Fashion – oriented women‚ Trendy in every situation‚ feeling good about looking good Fashion – friendly‚ Feminine‚ Hot and trendy
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network of the company is analysed and each stage of the network is developed in details to see how the supply concepts are applied or not by the leader of the clothing industry (Zara) Future developments – The company needs to focus on e-commerce development by taking advantage of its agile supply chain. Furthermore‚ Zara could set up a reverse logistics to develop a sustainable business. Conclusion – Three key points are relevant in this industry: the location of production facilities has to be
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1. How is strategic management illustrated by this case story? According to the case study Zara have a plan that involves an obvious and concentrated understanding of fashion‚ technology‚ and producing clothes they also can change their line according to the needs of the market as quick as possible they also practice strategic management and some of its evident starting in: 1) assigning goals Amancio Ortega’s goals was to produce (fast fashion). 2) Strategy planning Get products to the market
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Mission of Zara 1. Response very quickly to the demands of target customers‚ who were young‚ fashion-conscious city dwellers and their tastes in clothing changed rapidly and hard to predict 2. Take advantage of intelligence and trust the judgment of employees throughout the company instead of relying on a small set of decision makers SWOT Analysis SWOT analysis analyzes current situation of organization and identifies factors that may affect desired future outcomes of the organization
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impacted ‚ Zara has succeeded in dominating the market and will not be impacted so much by the extraordinary variety of the global economy . The main reason is that Zara is the fashion brand of Spanish ‚ which do not use monetary fluctuation as dollars and use the currency is relatively safe as Euro. Moreover‚ when recession of economic has occured‚ individual income also will be restricted‚ leading consumers will reduce amount of expenditure‚ including spending on clothes. Fortunately‚ Zara operates
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6% compared to the previous year/period. This is a nice debt decrease for the size of this corporation. Additionally‚ the Gross Profit Margin seems stable from the previous periods. The important expenses for this kind of company‚ should be merchandise inventory and marketing (image mostly)‚ but they are not detailed in their reports. Since The Gap and all of its brands business’ is retail clothing
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Efficiency Zara’s supply chain is efficient mainly in terms of time and inventory management as discussed below. Zara allows store managers to order twice per week. The shipments are then prepared and delivered in least possible time. The products are displayed in stores on the same day they arrive. This allows Zara to reduce the lead time whenever required. (Benjabutr‚ n.d.) Moreover‚ Zara is able to get a new product from just a sketch to a store in 4 to 6 weeks. This is considered to be unexpectedly
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UNIT 12 E-Marketing Course: International Business Studies Name company: Zara Student name: Karen Schoolyear : 2012/2013 Index Chapter 1: Introduction. Chapter 2: Background of Zara Chapter 3: Managing overload of market feedback and meeting higher customer expectations Chapter 5: Technological challenges Chapter 6: Maximum exposure to internet service providers (ISP) Chapter 7: Cultural differences Chapter 8 : Lower customer confidence Chapter 9: Other globalisation
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Introduction The retailing world is the main conection that brings together two key groups which are customers and manafctures this report sets out to find the impact that river island has on the retailing world and inperticular anaylizises its retaling operations and tactics When try River island sets its self in the clothing industry inperticular focusing its self on the female segment but also penetrates others. When a business desides to operate in the retailing industry their are four
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