Kapodistrias IT Management‚ Carnaby Street 20/2/2013 2186 words Zara’s Approach to IT Management 1 Executive Summary Zara is part of Inditex‚ the largest global clothing retailer in the world. Zara’s success is mainly attributed in its capability to provide at extremely low prices its garments which are line with the latest fashion trends and styles. How does Zara manage to attain this superior position in the intensive competition of the industry and what are its business objectives? Is
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controlling‚ and all of these areas are illustrated by this case story. Strategic management is illustrated in this case story when Mr. Ortega opened his first Zara clothing store and the business model of the company was to “sell high-fashion look-alikes to price-conscious Europeans. Strategic management is illustrated in this case story when Zara clothing store planned to do “fast fashion” which means getting designs to customers quickly. Strategic management is when Zara’s employees look at the computers
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1. Introduction The last decade has witnessed a significant transformation that fast fashion has become a key feature in current fashion industry. Although it was regarded as a niche concept offered by a few winners such as Zara and H&M‚ fast fashion has now been adopted as a key operation mode by many brands in the fashion market (Baker‚ 2008)‚ using advanced and more efficient supply chains to be more responsive to changing trends towards customer demand. Hence‚ Fast fashion brands perform relatively
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encompassing all stages of the business—from design and production to final sale. * Type of retailer by ownership: Independent retailer * Major competitors: H&M‚ GAP * Direct competitors: GIORDANO‚ PADINI (PDI)‚ * Indirect Competitors: ZARA‚ TOPSHOP‚ F.O.S * Variety and Assortment: narrow variety and deep assortment The company states that UNIQLO doesn’t emphasize a huge product assortment with country-specific designs. The company sells the best T-shirt in a variety of colors or
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093016001 May2011 5/31/2011 2 Company Overview Zara is a Spanish chain store of Inditex Group‚ one of the world’s biggest retail store in the world. • Founded by Amancio Ortega‚ in 1975 in Spain‚ where it’s still home to it’s headquarters today. • At the beginning Zara sold low price Then he changed the design‚ manufacturing and distribution so he could make clothes quicker‚ and that way react to trends faster. The Zara BrandIndustry Anlysis 5/31/2011 Product Development Consumer
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1. What is Zara’s value Proposition? How does it differ from its Competitors? “Zara has pioneered leading-edge fashion clothes for budget minded young adults through a tightly integrated vertical structure that cuts delivery time between a garment’s design and retail delivery to under three weeks (against the industry norm of three to six months)” (Grant‚ 2010‚ p.212) According to Clayton Christensen in order to process you Value Proposition you must look at the following (Harvard Business
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References: BskyB (2009) “H&M Follows Zara With 2010 Online Launch”‚ September‚ http://news.sky.com/skynews/Home/Business/HM-Plans-Autumn-2010-Launch-Of-UK-Online-Sales-Site-After-Posting-13-Rise-In-Sales/Article/200909415388276 Fernie‚ J.‚ S. Fernie and C.M. Moore‚ (1rst Ed.) (2003) Principles of Retailing‚ Oxford: Butterworth-Heinemann. Göransson‚ S.‚ A. Jonsson‚ M. Persson‚ (2007) Extreme Business-Models in the Clothing Industry - A Case Study of H&M and ZARA‚ Bachelor Dissertation‚ Kristianstad
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Hennes & Mauritzs (H&M) sourcing and inventory direction strategies and their reliance on distribution channel partners. H&M has developed a extraordinary distribution channel dodge to compete with better entrenched retailers including Gap‚ Old Navy‚ Zara and FCUK. H&M ware Strategy Understanding H&Ms distribution strategy requires a clear intellectual of their oerlap philosophy and strategy. Like Gap and other habiliment retailers‚ H&M foodstuffs to a particular segment of the bearing consumer market
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Creepy Craig It was almost like lying in a boiling rubber blowup pool. The air was thick and Zara couldn’t manage to fall asleep. The strange noises from across the hall filled the silence of her apartment again. Zara always felt suspicious of the man who lived there‚ because when she waited for the lift to go to the floor of her unit‚ he would stand there at least four times a week and watch her as the doors closed. The creepy thing about that was‚ when the lift reached the sixth floor
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Agile Supply Chain: Zara ’s case study analysis Galin Zhelyazkov Design‚ Manufacture & Engineering Management; Strathclyde University Glasgow email: galin.zhelyazkov@strath.ac.uk Abstract Purpose – The purpose of this paper is to assess and document the key aspects in Zara ’s success by identifing current gaps‚ and to provide direction for future research efforts. Design/methodology/approach – Zara ’s case studies and literature published from 2001 to 2010 was reviewed. Findings – The review summarizes
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