Background Inditex‚ founded by Amancio Ortega‚ operates six different chains: Zara‚ Massimo Dutti‚Pull&Bear‚ Bershka‚ Stradivarius‚ and Oysho. Since 2006 when the case was written‚ Inditex hasadded Zara Home and Uterque to its collection. The retail chains were meant to operate asseparate business units within a structure‚ which included six support areas and nine corporatedepartments. Each chain addressed different segments of the market‚ but all share the samegoal: to dominate their segment
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controlling‚ and all of these areas are illustrated by this case story. Strategic management is illustrated in this case story when Mr. Ortega opened his first Zara clothing store and the business model of the company was to “sell high-fashion look-alikes to price-conscious Europeans. Strategic management is illustrated in this case story when Zara clothing store planned to do “fast fashion” which means getting designs to customers quickly. Strategic management is when Zara’s employees look at the computers
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business organization. External environment can be divided into 2 groups which are Microenvironment and Macroenvironment. Microenvironment and Marcoenvironment are the important factors in the marketing environment. Mircoenvironment are the environmental factors are in its proximity. The factors influence the company’s non – capacity to produce and serve the market. There are several factors in Microenvironment which is Company‚ Supplier‚ Marketing intermediaries‚ Competitor‚ Publics and customers
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093016001 May2011 5/31/2011 2 Company Overview Zara is a Spanish chain store of Inditex Group‚ one of the world’s biggest retail store in the world. • Founded by Amancio Ortega‚ in 1975 in Spain‚ where it’s still home to it’s headquarters today. • At the beginning Zara sold low price Then he changed the design‚ manufacturing and distribution so he could make clothes quicker‚ and that way react to trends faster. The Zara BrandIndustry Anlysis 5/31/2011 Product Development Consumer
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1. What is Zara’s value Proposition? How does it differ from its Competitors? “Zara has pioneered leading-edge fashion clothes for budget minded young adults through a tightly integrated vertical structure that cuts delivery time between a garment’s design and retail delivery to under three weeks (against the industry norm of three to six months)” (Grant‚ 2010‚ p.212) According to Clayton Christensen in order to process you Value Proposition you must look at the following (Harvard Business
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Vertical Integration vs Outsourcing of Zara Written by Mohd Rahman October 04‚ 2014 “The original business idea was very simple. Link customer demand to manufacturing‚ and link manufacturing to distribution. That is the idea we still live by” -- Jose Maria Castellano Rios‚ Inditex CEO. 1 Introduction to Zara Zara is an icon in the fashion world and largest international fashion designing and manufacturing company. Zara is the flagship chain store of Inditex Group owned by Spanish
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2) For the global fashion apparel industry explain key dominant features and industry driving forces. Outline Zara’s strategies for leveraging this. Industry overview: The global fashion apparel industry is one of the most important sectors of the economy in terms of investment‚ revenue‚ and trade and employment generation all over the world. Some of its major contributors are: Significant consolidation in retail Increasing use of electronic commerce in retail Wholesale trade The
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Creepy Craig It was almost like lying in a boiling rubber blowup pool. The air was thick and Zara couldn’t manage to fall asleep. The strange noises from across the hall filled the silence of her apartment again. Zara always felt suspicious of the man who lived there‚ because when she waited for the lift to go to the floor of her unit‚ he would stand there at least four times a week and watch her as the doors closed. The creepy thing about that was‚ when the lift reached the sixth floor
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Innovative Business Model Inditex‚ the company that owns Zara has an innovative business model that serves as the foundation of its strategic capability. The business model of Zara gives utmost importance to customer and continuous innovation. The organization considers the customer as the beginning and end of its business. However‚ Zara has pushed forward by giving the customer an active role from the start of the chain and turned it into the principal drive for its entire business model. The
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Agile Supply Chain: Zara ’s case study analysis Galin Zhelyazkov Design‚ Manufacture & Engineering Management; Strathclyde University Glasgow email: galin.zhelyazkov@strath.ac.uk Abstract Purpose – The purpose of this paper is to assess and document the key aspects in Zara ’s success by identifing current gaps‚ and to provide direction for future research efforts. Design/methodology/approach – Zara ’s case studies and literature published from 2001 to 2010 was reviewed. Findings – The review summarizes
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