QUESTION 1: How can retailers enhance consumer awareness to engage in sustainable consumption in the area of fashion clothing? By Aline Guyot-Sionnest: 900210P245 Word count: 1996 1 TABLE OF CONTENT I. Introduction and definition of the concepts ................................................................................... 3 1) Sustainable consumption ............................................................................................................ 3 2)
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www.hbr.org Spanish clothier Zara turns the rules of supply chain management on their head. The result? A superresponsive network and profit margins that are the envy of the industry. Rapid-Fire Fulfillment by Kasra Ferdows‚ Michael A. Lewis‚ and Jose A.D. Machuca Reprint R0411G This document is authorized for use only in PGDM / Operations and Supply Chain Management by Dr. Sourabh Bhattacharya at Institute of Management Technology‚ Hyderabad (IMT‚HYD) from November 2013 to March
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doesn’t seem to be working because as we said last week‚ our research showed us that many times‚ Zara doesn’t reply customers e-mails‚ when they send a complaint. Customers usually go to their social pages like Facebook and twitter to criticize the poor complaint management service‚ And Having a negative word of mouth is bad‚ having online negative word of mouth should be worse. As solutions we can say that ZARA should pay more attention to the social pages complaints because it’s a way to avoid that their
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Case Study: Zara – Apparel Manufacturing and Retail1 Zara is a chain of fashion stores owned by Inditex‚ Spain’s largest apparel manufacturer and retailer‚ and a pioneer amongst fast fashion companies (usually companies which imitate the latest fashions with cheaper in-store versions). In 2007‚ Inditex reported sales of about 9.5 billion Euros from more than 3‚600 retail outlets in 68 countries. As of 2013‚ it had in excess of 6‚000 stores worldwide (1800 of which were Zara outlets) and revenues
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is speed and responsiveness‚ this system is unable to keep up with this model. By assessing the pros and cons of the new IT system‚ with Zara’s brand image‚ I determined that implementing the new operating system and POS terminals is beneficial for Zara because 1. It will help to improve efficiency of information flow between Zara’s supply chain networks‚ 2. It removes the risk of the system becoming obsolete and no longer compatible with vendor’s machine upgrade‚ and 3. The new system will eliminate
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The evolution of sound in cinema Jay Beck General histories of the relationship between sound and image in cinema tend to perpetuate an ocular-centricity (emphasizing vision over the other senses) that dates back to the very earliest experiments in “moving pictures”—a term which itself serves to confuse historians. The vast majority of cinema histories tend to relegate the subject of sound in cinema to a subordinate position by studying the transition to the sound period in the late 1920s and
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19/02/2008 Source: Inditex Website Brand Quantity Zara 1‚134 Pull and Bear 520 Massimo Dutti 426 Bershka 510 Stradivarius 383 Oysho 293 Zara Home 205 Kiddy ’s Class/Skhuaban 230 TOTAL 3‚701 Inditex‚ as stated on its website‚ is one of the world’s largest fashion distributors: nearly 6 million of items were put on the market in 2006 (Figure 1). With eight sales concepts Zara‚ Pull and Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Kiddy ’s Class they boast nowadays 3‚701
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The company that is going to be analyse in this essay is Inditex and particularly Zara‚ its main brand. Inditex Group is a textile company‚ the most important in the Spanish textile sector and one of the most important multinational and one of the most weighty multinationals in Spain. A Multinational Corporation can be defined as enterprises which own or control production or service facilities outside the country in which they are based (definition by the UN; Czinkota‚ 1992; page 298). Inditex
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Marketing Campaign Noelle Androuin Fashion Industry Profile The Apparel Industry consists of companies that design and sell clothing‚ footwear and accessories. Product categories include everything from basics‚ such as underwear‚ to luxury items‚ for example‚ cashmere sweaters and alligator-skin handbags. Traditionally‚ Apparel companies are wholesalers‚ selling large quantities of goods to retailers‚ which markup items and sell them to consumers for a profit. However‚ it’s become more difficult
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Internal analysis 3 The Value Chain 3 SMS-model 4 External analysis 4 PEST 4 Porter’s Five Forces 5 Competitor analysis 5 SWOT analysis 6 Conclusion 6 Literature 7 Enclosures 10 Enclosure 1 10 Introduction In 2009 H&M and Zara were accused of using child labour (www.ilo.org). Even though H&M is a huge company the scandal damaged the reputation of H&M and without the right recovering strategy the damages might have been fatal. Since the scandal H&M has worked
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