3.1 HISTORY and BACKGROUND ZARA is the flagship chain store for the Spanish Inditex Group owned by Amancio Ortega‚ who also brands such as Massimo Dutti and Bershka. It was first open in 1975 in La Coruna‚ Galicia‚ Spain. Originally a lingerie store‚ then the product range expanded to incorporate women’s fashion‚ menswear and children’s clothes (5). The international adventure began in 1988‚ opened its first foreign store in Oporto‚ Portugal. The market growth remained mysterious and it kept growing
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New collection Launch | Marketing Plan 22.10.2009 1 SITUATION ANALYSIS Zara Brand Wheel Fashionable clothes Varied assortment Trendy colors Feminine cuts Fashionable product lines for moderate costs Customer-‐centered business Runway trends adapted for the streets Brand Essence Fashion-‐oriented woman Trendy in every situaFon
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6.0 STRATEGIC ANALYSIS & RECOMMENDATION FOR ZARA 6.1 PORTER 5 FORCES ANALYSIS 1. Barriers to entry: HIGH a. High fixed cost business requires economics of scale for sustained profitability b. High Selling & Administration Expenses which includes advertising‚ in-store promotions‚ etc.; up to 3.5% of its revenue‚ even though for Zara‚ the company is famous for spending minimum level of advertisements and commercials. However‚ recently the company announced that it invested €450 million in
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SPRITE CHART: Shang China Setting: 1. China 2. Yangtze River 3. The seasonal monsoon winds that blow north from the Indian Ocean over Asia produce vast amounts of rainfall in the Himalayan Mountains and the Tibetan Plateau. Some of this water‚ along with rich sediments‚ flows across the Chinese Plain creating fertile farmland. The fertile areas of Eastern China are surrounded by deserts‚ vast steppes‚ high mountains and impassible jungles. 4. Tall hills helped keep out invaders. Fertile
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Dairbekova Professor: La Perla 20th December 2013 TABLE OF CONTENTS INTRODUCTION This academic paper analyzes the marketing aspects and theories that are being applied to the company Zara‚ and analyzes and evaluates the marketing performance of the company. The report will cover the following topics: 1. The production of a concise external marketing audit by using PESTEL and SWOT analysis and Porter’s five forces‚ and the identification
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ACCT 3512 Chart of Accounts Accounts & 4 Characteristics by 6 Acct Types: FS‚ Real vs. Nominal & Normal Acct Bal (NAB) mjm cpa 9/13 (Contra Accts) [Historical Cost Exceptions] (ACCT 3512 emphasized accts in italics) by Marco J. Malandra‚ CPA 1. ASSETS: BS‚ Real‚ Dr NAB‚ (Cr if contra) 3. SHs’ EQUITY: BS‚ Real‚ Cr NAB (Dr if contra) Current [generally]: IC accts: Preferred Stock [at Par Value] Cash (Money Orders‚Checks‚Checking‚ Savings‚ Petty) Additional-paid-in-capital
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Zara competitiveness as highlighted in number 4 managed to travel globally successfully. As 55% of Zara revenues coming from abroad‚ one can see that Zara was successful in migrating its competitiveness globally. By adapting to each culture‚ Zara has managed to position itself differently in different market. Zara strategy of opening one store for information gathering in the initial phase of entering a new market is one of its key strength points. By starting with such "information gathering" store
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need to be taken to make sure the calls are sent to the proper support desk. At this present time‚ I work in the Information Technology field at Rex Hospital as a Clinician Support Specialist on the Ambulatory Service Desk. Also‚ creating a flow chart to properly triage our calls would assist me and my team on a process to follow‚ so that our customers are pleased with our services provided. A process that best describes our process would be job shop; this process incorporates different types of
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evolving to deliver customers satisfaction. Zara‚ the most profitable brand of Spain clothing retail group Inditex‚ has leveraged its unique strategy to achieve success and will be expected to maintain a sustainable growth in the fashion industry. Zara’s core competencies can be divided into four areas: process development‚ distribution‚ marketing and integrated business structure (referred to Appendix 1). Zara’s unique process development allowed Zara to produce in a shorter cycle time and more
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UFC is the worldwide benchmark for Fight Entertainment industry • They lead the global mixed martial arts industry with 90% of market share Insert graphic here of MMA market share Slide 4- Market Share (Sarah) Insert PPV Breakdown chart here ADD PIE CHART HERE * UFC has declined in PPV market share (within the fight entertainment industry) from 57% in 2010 to 51% in 2011. What to say: Slide 2: Background The Ultimate Fighting Championship (UFC) was created in 1993 as a medium
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