Zara is a retailing chain of Inditexthat specializes in high-fashion at reasonable prices. In the last 12 months‚ Inditex’s stock price has increased by 50% despite bearish market conditions. The 50% increase is due to the investor expectations of Inditex’s growth. Inditex’s growth can be contributed to the decisions it has made in creating a vertically integrated centralized process. The centralization of its vertically integrated operations in Europe provided it with its competitive advantage;
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Albert Sedaghatpour Individual Case Analysis-Zara 7/24/09 Introduction Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega. The group is located in Spain‚ where the first Zara store was opened. Zara has opposed the industry-wide trend towards turning fast fashion production to low-cost countries. Possibly its most atypical strategy is its policy of zero advertising; the firm opted to invest a portion of revenues in opening new stores instead. At the end of 2001
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Pie Charts An important part of decision making is having a clear understanding of the information used to base decisions from. Charts can be valuable when a need to represent numerical data would benefit communicating information visually. Some of the most important aspects of a good chart are to select the right type of chart (or graph) that can best characterize the data‚ also‚ to keep the design simple in order for an audience to easily understand the information. One of the most popular types
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The Program Evaluation and Run Technique (PERT) chart is a model for project management. It is a tool designed to represent the tasks involved in a project and analyze the time required for completion during the project management life cycle. It also helps to identify the minimum time required to complete the project. It was developed to simplify the planning and scheduling of a project where all the details and durations of the activities are not known at the start itself. It is used especially
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Henry Gantt’s legacy to production management is the following: * The Gantt chart: Still accepted as an important management tool today‚ it provides a graphic schedule for the planning and controlling of work‚ and recording progress towards stages of a project. The chart has a modern variation‚ Program Evaluation and Review Technique (PERT). * Industrial Efficiency: Industrial efficiency can only be produced by the application of scientific analysis to all aspects of the work in progress
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Zara: IT for Fast Fashion Identification of issues: The case study‚ Zara: IT for Fast Fashion‚ focuses on the retail giant‚ Inditex‚ and how its largest retail chain‚ Zara‚ has been so successful with their business model of high fashion‚ product variation‚ low cost‚ speed‚ and flexibility. Several issues are identified in this case study. One glaring issue that is apparent relates to the fact that a long term Information Technology (IT) strategy does not exist. There is no formal
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Control Charts Control charts‚ also known as Shewhart charts are tools used to determine if a manufacturing or business process is in a state of statistical control. The control chart was invented by Walter A. Shewhart‚ (also known as the father of statistical quality control) while working for Bell Labs in the 1920s. The company’s engineers were seeking to improve the reliability of their telephony transmission systems. The engineers had realized the importance of reducing variation in a manufacturing
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What are the Key success factors of Zara? “The ability to respond to customer requirements on a timely basis has always been a fundamental element of the marketing concept.” Martin Christopher et.al. Hence‚ it is important being proactive in a market such as the fast-fashion industry which Zara is operating in‚ time is always a crucial factor. The fast-fashion market‚ amongst other things‚ is characterized by short lifecycles‚ high volatility‚ low predictability‚ and high-impulse purchases. Therefore
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Gantt charts have become a common technique for representing the phases and activities of a project work breakdown structure (WBS)‚ so they can be understood by a wide audience all over the world. The technique is frequently used in Project Management to help breakdown the project.[5] A common error made by those who equate Gantt chart design with project design is that they attempt to define the project work breakdown structure at the same time that they define scheduled activities. This practice
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Table of contents Introduction p. 3 Zara Company presentation p. 3 Generic strategies p. 3 & 4 Growth strategies p. 4 & 5 Pest analysis p. 5 & 6 Value chain p. 6 & 7 SWOT analysis p. 7 & 8 Price / quality Grid p. 8 H&M Company presentation p. 9 Generic strategies p. 9 Growth strategies p. 10 PEST analysis p. 10 & 11 Value chain p. 11 & 12 SWOT analysis p. 12 Zara and H&M Comparison of the 4 P’s p
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