Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES (PULLBACKS)
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PEST ANALYSIS IN BELGIUM SUBMITTED TO PROF ALBERT KNAB SUBMITTED BY ANUSREE MOHAN PEST ANALYSIS GOBAR GAS PLANT IN BELGIUM Belgium officially the Kingdom of Belgium is a federal state in Western Europe. It is a founding member of the European Union. Belgium covers an area of 30528 square kilometres and a population of 11 million people. PESTLE analysis in Belgium. INTRODUCTION: The country analysis report on Belgium provides a wide array of analytical inputs to analyze the country’s
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After thorough research I found chaldal.com to be as a major competition to Mr. Rahim’s e-commerce site. Chaldal.com is an online shop based from Dhaka‚ Bangladesh. They have no physical store. In my analysis I deduce the following about their e-commerce solution: Strengths: • efficient and well organized website • well established brand name • secured site • proven loyalty to interested consumers Weaknesses: • inefficient in responsiveness to customer queries • lack of major imported branded
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• – It incorporates • A plan • Review Chapter 1 Computer Systems – Future Each stage is made up of W3‚ W2‚ W32B (GT)2 W4 1-3 1)W3? Where We Were Project failures may be as a result of PEST • Conduct PEST analysis before you begin project • What is PEST Analysis? – It is very important that an organisation considers its – environment before beginning the – marketing process. In fact‚ environmental analysis should be continuous and feed all aspects of planning
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different ways. I am choosing PESTLE analysis which is also called PEST analysis to evaluate the business environment and factors which influences the business. PEST analysis is the common factor to evaluate the business assessment and influence decision making. In order to check the profitability of the selected market PEST analysis can be used to evaluate. In order to analyse if the Singapore market is profitable in future for TESCO‚ the PEST analysis could be considered. It is the investigation of political
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supermarket sector. This assignment is intends to offer the evaluation for the business and performance of Wal-mart in China in terms of PEST and SWOT models‚ with critical discussion on the choosing and using of those two analytical models‚ so that provide the critical analysis and related recommendation to Wal-mart’s strategy in China. Critical evaluation of PEST and SWOT models Since the corporate strategy has been commonly described as a matrix that provided proper business direction and extent
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About company Kcell company was established in "GSM Kazakhstan" company was established in 1998 and since February 1999 it began rendering services of cellular communication under the trade mark Kcell. Activ brand was launched in September the same year. Owning to the well-thought out marketing strategy long since the beginning of the year 2000 the Company ’s subscriber data base has exceeded 100‚000 people and doubled by the end of the same year. Today the Company ’s subscriber data base exceeds
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analyzing the marketing strategy of “Mahindra & Mahindra” behind its success and also finds out weak areas where the development is essential to compete with the competitors. Research Methodology: The project report is made by SWOT Analysis‚ PEST Analysis‚ Porters five forces model‚ Competitor Analysis‚ FAB Analysis. Sources of Data: The project activity requires both primary and secondary data. • Primary data collection: Interviewing the various users of Scorpio and farm equipments
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NATIONAL INSTITUTE OF FASHION TECHNOLOGY‚ JODHPUR Application of Category Management Principles in ZARA Submitted To:- Mr. Sanjay Kumar Submitted By:- Mr. Ritesh Malpani IInd Semnester MFM Introduction:- Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of
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Market Auditing involves looking at both internal factors/external factors influencing a firm. There are two mechanisms which can be used for structuring both the internal and external factors influencing Abel and Cole‚ The SWOT analysis and the PEST analysis. The SWOT analysis takes into account the strength’s‚ weaknesses‚ opportunities and threats of the business thus delving into both Internal and external factors. One of Abel and Coles strengths is that they have excellent customer
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