CHAPTER Marketing Channels Delivering 12 Customer Value PRE VIEWING We now arrive at the third marketing mix tool—distribution. Firms rarely work alone in creating value for customers and building profitable customer relationships. Instead‚ most THE CONCEPTS are only a single link in a larger supply chain and marketing channel. As such‚ an individual firm’s success depends not only on how well it performs but also on how well its entire marketing channel competes with competitors’ channels
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Country Profile United Kingdom In-depth PESTLE analysis Prepared Date: Feb 2013 Prepared For: ISMAR Financial Prepared By: Waris Hussain OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal and environmental (PESTLE) structure in United Kingdom. Each of the PESTLE factors is explored in terms of current strengths‚ current challenges‚ current opportunities and current threats. Summary Key findings The United Kingdom of Great Britain and Northern
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Political | * Schools being privatised (like the NHS) * A government initiative creates the risk that the school may fail to deliver the policy or be diverted away from local priorities etc. * Changes to the skills required to be a teacher/ tutor * Changes to curriculum with short lead times * Requirement to be self managing * Requirement to be self financing | Economic | * Central or local government funding decisions may affect school/ establishment finances *
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PESTEL ANALYSIS: RESTAURANT INDUSTRY P – Political When looking at the restaurant industry there are always government regulations to look at. There are many government agencies such as the FDA that restaurants must be aware of. Regulations for restaurants will include hygiene‚ health‚ and food standards. Restaurants must have certain licenses and permits for certain features that are served such as alcohol. E – Economic In the United States there are always economic trends for every
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Environment: Sustainable Development and PESTLE The Business Environment: Sustainable Development & PESTLE Lesson Plan Activity Presentation Tutor Notes: Resources: PowerPoint Presentation (available on the Sustainable Skills website http://www.lgec.org.uk/Projects/Sustainable-Skills-Project Background reading – Sustainable Development – A Quick Guide ‘Sustainable Development and PESTLE Analysis: The Business Case for doing the right thing’ PESTLE and the 5 Capitals Before starting the
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COUNTRY ANALYSIS REPORT Denmark In-depth PESTLE insights Publication Date: March 2011 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal‚ and environmental (PESTLE) structure in Denmark. Each of the PESTLE factors is explored in terms of four parameters: current strengths‚ current challenges‚ future prospects‚ and future risks. Summary Key findings Denmark has an efficient governance system in place‚ but the rise of hardliners may lead to political
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Pestle Russia 2013 Technological landscape Summary Russia is a country that is well known for his defense technologies and military equipment’s. In history they also successfully completed a whole set is space missions. Russia is also very strong with its advanced military systems. Unfortunately the country didn’t succeed to play a part in fundamental research in science and technology. Although‚ they did manage to develop their IT sector. Current Strengths 2.1 AircraftRussia has a long
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Case 2: Zara 1. What are the essential elements of Zara’s business model? The business idea of Zara is to link customer demand to manufacturing‚ and to link manufacturing to distribution. And based on this general idea‚ Zara has several essential elements for its business model. First‚ speed and decision making‚ which means that in the external level‚ Zara need to respond very quickly to demands of target customers‚ and always keep in style. While for the inside‚ Zara treasure intelligence
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Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES (PULLBACKS) TARGET MARKET MARKETING
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Final Project: Zara Logistics Introduction Zara is a Spanish-based retail chain owned by the group Inditex who has taken a new approach in the industry and has completely changed the fashion world. Zara specializes in inexpensive fashions for women and men between the ages of 16 and 35. Zara has created a competitive advantage: they own their in-house production and they have an impressive logistic strategy. By owning its in-house production‚ Zara is able to be flexible in the variety‚ amount
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