ZARA CASE STUDY: THE COMPANY WHERE EVETHING COMMUNICATES Paloma Díaz Soloaga and Mercedes Monjo ZARA CASE STUDY THE COMPANY WHERE EVERYTHING COMMUNICATES Paloma Díaz Soloaga. Head of Fashion Communication and Management. Centro Universitario Villanueva. Universidad Complutense de Madrid. SPAIN soloaga@villanueva.edu Mercedes Monjo. Responsible Textile International Marketing‚ Men’s Collection Carrefour. SPAIN This case has been published by the Journal HARVARD DEUSTO MARKETING
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Question No1.Advantages of responsive supply chain of Zara? A responsive supply chain of Zara works collaboratively among the stakeholders to exchange information in a feedback loop in order to produce enough of a product to satisfy uncertain demand. Zara has greater visibility into the supply chain which makes it responsive to the current market. This allows Zara to sense and respond quickly to capitalize on new opportunities. The information systems are the heart of the business model which enables
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Sale software. To upgrade Zara’s current POS system‚ Zara should keep the old POS system running until the new system is ready for cut-over. The first plan is to upgrade the Information Infrastructure to support the new system. Zara must first upgrade its company’s network infrastructure from modem based to broadband based. Zara must ensure the network connectivity is available at every store. Once the network infrastructure is in place‚ Zara should contract with Intuit-HP professional services to
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PLANT LAYOUT Outline of Contents: What is Plant layout? Necessity of good layout Factors affecting good layout Principles of good layout Advantages of good layout Symptoms of poor layout Types of layout What is PLANT LAYOUT? Plant layout refers to the arrangement of physical facilities such as machines‚ equipment‚ tools‚ furniture etc. in such a manner so as to have quickest flow of material at the lowest cost and with the least amount of handling in processing the product from the receipt
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CNN.com - Zara‚ a Spanish success story - June 15 2001 http://edition.cnn.com/BUSINESS/programs/yourbus... MAINPAGE EUROPE WORLD WEATHER BUSINESS markets market data technology tech markets currencies biz international SCI-TECH ENTERTAINMENT IN-DEPTH NEWS BRIEF SPORT Zara‚ a Spanish success * story June 15‚ 2001 Posted: 4:37 AM EDT (0837 GMT) Your Business Your World Success without sweatshops • Zara does things differently LONDON‚ England (CNN) -- In an era when clothing retailers
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PLANT LAYOUT Introduction – Plant layout is very essential and needs consideration and attention from the very beginning so as to avoid subsequent problems. Though one can think of several layouts but the best one is obviously the one‚ which is both very systematic and cheap. It is arrangement of machines‚ scientific use of work area‚ easy and convenient transport system‚ easy sorting out of materials and processing different parts. Since the area has already been selected
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Plant Layout: Plant layout is placing of the right equipment coupled with right method in the right place to permit the processing of a product in the most effective manner through the shortest possible distance and shortest possible time. A Plant Layout involves: 1. Planning and arranging manufacturing machinery‚ equipment and services for the first time in new plants; 2. Te improvement in layouts already in use in order to introduce new methods and improvements in the manufacturing
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OPERATIONS MANAGEMENT: - PLANT LAYOUT The assignment summarises what is a plant layout‚ main objectives for designing a good plant layout‚ the various types of plant layouts‚ advantages and disadvantages of the respective layouts‚ what are various techniques used to design a plant layout‚ and importance of layout in every sector of business‚ be it manufacturing or services. All this is well explained with live examples from various industries depicting the relevance of each layout. FORD’S PLANT There
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Facilities Layout Facilities layout refers to the arrangement of all equipment‚ machinery‚ and furnishings within a building envelope after considering the various objectives of the facility. The layout consists of production areas‚ support areas‚ and the personnel areas in the building Need of Facilities Layout The need for facilities layout arises both in the process of designing a new layout and in redesigning an existing layout. The need in the former case is obvious but in the latter
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Success Factors of ZARA 10 1. Fast Production 10 2. Use of Information Technology. 11 3. lower inventory 12 4. A centralized distribution system 12 5. Suppliers 12 IV. Issues and recommendations 13 1. Issues and Challenges: 14 2. Solutions& Recommendations: 16 V. Implementation and Road Map: 18 VI. Conclusion 20 VII. References: 21 I. INTRODUCTION 1. Company Background Zara is a Spanish brand of clothing founded by Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. Zara was founded in
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