Supply Chain Management – Case Assignment 2 Guidelines for submission The questions in this document should be answered for the Zara case‚ which can be found on pages 267 – 279 of the text book. The questions on page 294 should NOT be answered. Please keep your answers concise and to the point. Include the numbering of the questions. You are allowed to use bullet points. Use MS Word‚ 12 point font size‚ standard margins for A4 paper. Start the document with your student number and name on
Premium Supply chain management
Zara Thrives by Breaking All the Rules - BusinessWeek Page 1 of 2 INNOVATION October 9‚ 2008‚ 5:00PM EST Zara Thrives by Breaking All the Rules How the Spanish apparel chain gets new designs into stores in two weeks while keeping costs low by Kerry Capell ARTEIXO‚ SPAIN Many U.S. apparel retailers are choking on slow-moving inventories as consumers hold back on spending. But Spain’s Inditex‚ whose Zara chain pioneered cheap chic‚ is zipping ahead. The $13.8 billion company‚ which
Premium Clothing Fashion Barcelona
Question No1.Advantages of responsive supply chain of Zara? A responsive supply chain of Zara works collaboratively among the stakeholders to exchange information in a feedback loop in order to produce enough of a product to satisfy uncertain demand. Zara has greater visibility into the supply chain which makes it responsive to the current market. This allows Zara to sense and respond quickly to capitalize on new opportunities. The information systems are the heart of the business model which enables
Premium Retailing Inventory Supply chain management
Zara is one of the largest international fashion companies which belongs to the Inditex Group operating in textile design‚ manufacturing and distribution. Inditex is known to be the most successful fashion retailers in the world. The Inditex Group is made up of more than one hundred different companies which each have helped gain the success of the group. The Fashion Companies owned by the group include Pull and Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius and Zara being its Flagship chain store. The
Premium Inditex
Zara: IT for Fast Fashion On a beautiful August night in 2003‚ Xan Salgado Badas and Bruno Sanchez Ocampo settled into seats at their favorite tapas bar in the Spanish city of La Corufia‚ ordered pulpo gallego (octopus Galician style)‚ and resumed their argument. Salgado was the head of IT for lnditex‚ a multinational clothing retailer and manufacturer headquartered in La Corufia
Premium Point of sale
ZARA By John M. Gallaugher A look inside the innovative techniques of one of the largest fashion retailers 2012 Joshua Crocker MGMT 3030 12/19/2012 ZARA By John M. Gallaugher A look inside the innovative techniques of one of the largest fashion retailers 2012 Joshua Crocker MGMT 3030 12/19/2012 A Goldman analyst once described this fashion retailer as “Armani at moderate prices” and another suggested that fashions were “Banana Republic” while prices were “Old Navy” (Folpe
Premium Fashion Retailing Fast fashion
CASE STUDY: - ZARA: IT FOR FAST FASHION Zara’s success is attributed to its ingenious design‚ development‚ and production and supply chains in the world. It has been its culture to change its designs very frequently. This is mainly because they feel their differentiation point in the market is its new designs. Short-cycle production of small volumes of items has made Zara fundamentally different from other competitors. Zara has a short lead time and is more responsive to market trend. Salgado
Premium Decision making Point of sale Broadband Internet access
El Caso Zara Dirección de Marketing – Universidad de Valladolid Isabel Gamazo Sara Granero Raúl Canal Álvaro Zubizarreta Objetivos Describir el entorno en el que se desarrolla la actividad de Zara. Examinar el comportamiento y las motivaciones de los consumidores en el mercado de la moda actual. Estudiar las características del mercado de la moda y comprender como lo aborda la empresa: Segmentación Posicionamiento Diferenciación Comprender el entorno competitivo de la empresa. Analizar la
Premium Inditex Sociedad
Threats - ZARA Some threats that affect ZARA include international expansion‚ geographic scope‚ and intense competition. Zara recognizes that the company needs to have a competitive advantage in order to survive‚ so they are constructing a second distribution centre in Zaragoza. Also the company is still looking to expand internationally. Expanding in Spain is difficult for the company because of past experience in Sweden. Zara is considering expansion in North America‚ but is concerned that it
Premium Joint venture Market Strategic management
countries have resulted in cheaper labor and inputs. This results in lower costs and multiple supplier options for retailers. Rivalry among competitors is a concern for apparel retailers. There are many large players of similar size. For instance‚ Zara has 4% market share in Spain‚ while H&M hit 10% in Sweden‚ only to see like-for-like sales declines‚ proving that there are tight constraints on gaining a dominant market share in the industry. The clothing products are fairly standardized‚ non-complex
Premium Retailing Product