By Wendy –Zara exericse 1 Q5. Who are the customer ? The target market is broad‚ women‚ men‚ children that likes fashion and is sensitive to fashion. Q6 .Who are the customers‚ and what product/ service attributes do they consider important? The target market is very broad‚ Zara do not define their target by segmenting ages and lifestyles like what traditional retailers are doing. Its target market is working in big cities‚ with mid range income‚ a young‚ educated person that likes
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Zara case study Business model Amancio Ortega Gaona‚ a Galicia native‚ opened the first Zara stores in La Coruna in 1975 and has begun international expansion ever since. Zara is a part of Inditex‚ which is one of the world’s largest fashion distributors. Zara is known for its fast respond to ever- changing fashion trends to satisfy customers’ needs. The purpose of this paper is to discuss issues and alternatives of Zara’s operating system. The three key success factors in Zara’s business are:
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As completely as possible‚ sketch the supply chain for Zara from raw materials to consumer purchase. Zara makes about 40% of their raw material (fabric). The remaining 60% is outsourced from within Spain‚ mostly from the La Curuna. Designing of clothes at Zara is done by creative teams of over 300 professionals at the headquarters in La Curuna‚ Spain. They act on the information fed to them from the stores managers. The first stage in Zara’s production system is cutting of fabric. The design
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ara * 1. ZARA: Fast Fashion Case Study M anagement I nformation S ystems January 26‚ 2010 Presented By: Group- 1 * 2. Agenda About Company Information Systems Analysis & Conclusion * 3. About the Company * 4. ZARA Zara‚ the most profitable brand of Inditex SA the Spanish clothing retail group‚ opened its first store in 1975 in La Coruña‚ Spain operations into 45 countries with 531 stores located in the most important shopping districts of more than 400 cities in Europe‚ the Americas
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Strategy‚ Organization ZARA perspective To what extent is the Zara production model relevant for other industries? The Zara’s production model is relevant to other industries because it is out of the regular productions frames. It is focused on the product and the customer; it doesn’t separate one from other‚ for Zara the homework is not done until the costumer owns its product. Buying in Zara is taking a chance‚ Zara knows its market very well and knowing this they developed strategy that includes
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Part 1: Executive Summary The current POS system has shown to be successful for Zara‚ however‚ Zara’s IT strategy does not reflect the strategic approach its supply chain has. As Zara’s supply chain is designed to be ahead of its competitors‚ its IT system has fallen behind the crowd. Zara has continued to upgrade its PDA devices but not its technological infrastructure in which it has built its success on. As the head of IT for Inditex I need your‚ Bruno Sanchez’s‚ serious consideration as Inditex’s
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manufactured and sold apparel‚ footwear‚ and accessories for women‚ men‚ and children through Zara and other five chains around the world. The six retailing chains were organized as separate business units within an overall structure that also included six business support areas and nine corporate departments or areas of responsibility. They are separate in the sense that each chain is responsible for its own strategy‚ product design‚ sourcing‚ and manufacturing‚ distribution‚ and image‚ personal and financial
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Sewing up the Competition - Innovation in the Textile and Clothing Industry Manufacturing doesn’t get much older than the textile and clothing industry. Since the earliest days when we lived in caves there’s been a steady demand for something to wrap around us to keep warm and to protect the more sensitive bits of our anatomy from the worst of the elements. What began with animal hides and furs gradually moved into a more sophisticated activity with fabrics woven from flax or wool – and with
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Company Overview Zara is one of the largest and the most internationalized retailers that Inditex Group owns. Inditex Group is based in Spain‚ which is a global specialty retailer that designs‚ manufactures‚ and sells apparel‚ footwear‚ and accessories for women‚ men and children around the world. Zara’s history The founder of Zara‚ Amancio Ortega‚ opened the first Zara store in 1975 in a central street in La Caruña‚ Spain. It was first featured as low-priced look-alike products of popular‚ higher-end
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I. Executive Summary Zara produces of-the-moment fashion and has developed a very successful vertically integrated company which can design‚ manufacture‚ and distribute garments to retail stores in as little as three weeks. Zara ’s target market is comprised of urban‚ fashion-conscious consumers who shop frequently for the latest trends. Currently under debate is a proposed upgrade to the POS system throughout the Zara chain. With over 550 stores‚ this would be a huge undertaking for Inditex‚
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