school days. At undergraduate I studied Mass Communication and specialized in Public Relations. The emphasis of my studies was to understand the fundamental principles of communication and what entails it so that the knowledge attained would help me create a positive impact in the community I live in given the fact that Corporate Communication is not given much value. For the past five years I have been a Public Relations consultant dealing with corporate communication. I have mainly dealt with
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through “clip books‚” which noted each time the media deigned to pick up a company’s release. * PR and marketing were separate disciplines run by different people with separate goals‚ strategies‚ and measurement techniques. Public Relations and Third-Party Ink Public relations were once an exclusive club. PR people used lots of jargon and followed strict rules. If you weren’t part of the “in crowd‚” PR seemed like an esoteric and mysterious job that required lots of training‚ sort of like being a
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Robert Lee V. Dagting BSBA-II MM6 Tuesday 4:00-7:00 International Advertising Company: 1. Omnicom Group 2. WPP Group 3. Interpublic Group of Companies 4. Publicis Groupe 5. Dentsu 6. Havas 7. Aegis Group 8. Hakuhodo DY Holdings 9. Asatsu DK 10. MDC Partners Philippine Advertising Agency 1. Publicis Manila 2. Y&R Philippines Inc. 3. BBDO Guerrero/ Proximity Philippines 4. Dentsu Indio Inc. 5. Dentsu Philippines 6. Draft FCB
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co-led by a council made up of the firm’s top public relations executive and legal counsel as the CEO’s chief advisers (Brice). During times of crisis‚ conflict might arise between the organization’s legal counsel and the public relations counsel. While it may be legally sound not to say anything‚ this kind of reaction can potentially in even greater damage than any financial or legal ramification. So‚ legal advisors should work in close cooperation with public
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opinions that are already established. The news media focus the public’s attention on certain personalities and issues‚ leading many people to form opinions about them. Government officials accordingly have noted that communications to them from the public tend to “follow the headlines.” IMAGES LISTS QUIZZES The mass media can also reinforce latent attitudes and “activate” them‚ prompting people to take action. Just before an election‚ for example‚ voters who earlier had only
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- In charge of all the direct and interactive marketing for the service of Usanza. Also worked along side with the sales promotion manager and the advertising manager in creating ideas for events. Public Relations Manager – Jake Dagenais - In charge of the public relations with the consumers and also publicity of the Usanza ensuring the customers have satisfaction of the service and handles all media and press contact. Market Research and Distribution – All Managers
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Portfolio Jordan Pappas COM/285 February 27th‚ 2011 Randi Plante Business Writing Portfolio Part I: Business Writing Steps. Audience: Store Manager Store Employees Customers and the public Message Format: Business Letter- Store Manager Business Memo- Store Employees Email Message- Customers and Public Part II: Portfolio Letter: 1456 Duke St. Alexandria‚ VA 22314 February 27‚ 2011 Dear Store Manager‚ Due to rising gas prices store policy on employee work hours will be changing
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However‚ despite the conveniences‚ the popularity of social media has also gained averse viewpoints from a more traditionally conservative audience. Nevertheless‚ social media has beneficially changed society because of its educational benefits‚ public relation tools‚ and communicational conveniences. As the popularity of social media increases‚ so do the amount of educational benefits. Education is an important aspect in any sort of society because it mentally prepares a generation to lead future
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Marketing MK 201 Marketing of Four Seasons Hotel Shanghai Lecturer: Kathryn Medico Student: Lu Yizhi [ luyi080789 ] Duy Hung Pham [ phdu271188 ] Class: 2A March 12th ‚ 2012 Acknowledgement For the successful completion of our report‚ we would like to express our deep gratitude to all the people who give us help and advise. First and foremost‚ we are going to give our appreciation to Mr. Wang‚ the Assistant Sales Director of the Four Seasons Hotel Shanghai. He spent
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Office--------------------------------------------------------9 7. Lifts----------------------------------------------------------------------------10 8. Stairs 9. Concierge---------------------------------------------------------------------11 10. The Public Relation Counter 11. Reception---------------------------------------------------------------------12 12. The Water Fountain 13. Information Desk------------------------------------------------------------13 14. The Main Re
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