ZARA • Brand Wheel • Zara Business model • Marketing Objective • Marketing vehicle/ Ways • 5 Learning’s from Amancio Ortega Zara – Brand Wheel Attributes Benefits Values Personality Fashionable clothes‚ Varied assortment‚ Trendy colors‚ feminine cute Fashionable Product lines for moderate costs ‚ Customer- centered business‚ Runway trends adapted for the streets Fashion – oriented women‚ Trendy in every situation‚ feeling good about looking good Fashion – friendly‚ Feminine‚ Hot and trendy
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network of the company is analysed and each stage of the network is developed in details to see how the supply concepts are applied or not by the leader of the clothing industry (Zara) Future developments – The company needs to focus on e-commerce development by taking advantage of its agile supply chain. Furthermore‚ Zara could set up a reverse logistics to develop a sustainable business. Conclusion – Three key points are relevant in this industry: the location of production facilities has to be
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COMPANY OVERVIEW Zara‚ a trendy Spanish clothing retailer founded in 1975 by Amancio Ortega in La Couruna. It is a flagship retail store of Inditex Group‚ a holding company that owns other fashion brands such as Massimo Dutti‚ Bershka‚ Pull and Bear‚ Stradivarius‚ Kiddy’s Class‚ and Oysho. The company still lives by the simple idea of Amacio Ortega to link customer demand to manufacturing and link manufacturing to distribution‚ which ultimately able to respond very quickly to the demands of targeted
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FIFA World Cup Match Outcomes and Stock Market Returns Prepared For: Prof. Jeffery Cao" ! Prepared By:" Kara " Shwe Yee Win (G1089264W)" Stefanie" !1 Table of Contents Abstract" 3" Introduction" 3" Motivation and Theoretical Background" 3" Data Sources and Methodology" 4" Event Study" 7" Motivation" 7" Methodology" 7" Results and Analysis " 9" Implications and further analysis" Regression" 14" 15" Motivation" 15" Data Set" 15" Results and Analysis" 16" Implications
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management. Zara is known around the world as one of the most successful provider of fashion products. This paper presents a description of supply chain management including its elements and components. The different stages of Zara’s supply chain and their contributions to the overall efficiency and effectively of Zara’s business model are discussed. Lastly‚ the paper discusses the different metrics that are used by the firm in measuring supply chain performance. Introduction Zara is one
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Order Winners & Order Qualifiers Order winners are "those competitive characteristics that cause a firm ’s customers to choose that firm ’s goods and services over those of its competitors. Order winners can be considered to be competitive advantages for the firm. Order winners usually focus on one rarely more than two) of the following strategic initiatives: price/cost‚ quality‚ delivery speed‚ delivery reliability‚ product design‚ flexibility‚ after-market service‚ and image." (APICS Dictionary
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1. How is strategic management illustrated by this case story? According to the case study Zara have a plan that involves an obvious and concentrated understanding of fashion‚ technology‚ and producing clothes they also can change their line according to the needs of the market as quick as possible they also practice strategic management and some of its evident starting in: 1) assigning goals Amancio Ortega’s goals was to produce (fast fashion). 2) Strategy planning Get products to the market
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Mission of Zara 1. Response very quickly to the demands of target customers‚ who were young‚ fashion-conscious city dwellers and their tastes in clothing changed rapidly and hard to predict 2. Take advantage of intelligence and trust the judgment of employees throughout the company instead of relying on a small set of decision makers SWOT Analysis SWOT analysis analyzes current situation of organization and identifies factors that may affect desired future outcomes of the organization
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Updates ICD-10-CM and ICD-10-PCS Preview Exercises AHIMA Product AC216009 Changes to reflect code updates as of January 2011 Note: Any question or solution that has been updated appears in this list‚ and this version of the question or solution should be substituted in full for the original question or solution published in the book. To help readers see what changes that have been made‚ any text that has been added or changed appears in red. In most cases‚ text that has been deleted is not shown;
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impacted ‚ Zara has succeeded in dominating the market and will not be impacted so much by the extraordinary variety of the global economy . The main reason is that Zara is the fashion brand of Spanish ‚ which do not use monetary fluctuation as dollars and use the currency is relatively safe as Euro. Moreover‚ when recession of economic has occured‚ individual income also will be restricted‚ leading consumers will reduce amount of expenditure‚ including spending on clothes. Fortunately‚ Zara operates
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