Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES
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Marketing to children Growing number of products are marketing to infant and school-aged children. So‚ some people began to think should they allow companies market all their products to children‚ even it makes children become fat and get lots of bad habits?Advertisements offer shopping conveniences‚ but unlimited marketing to children will have bad influences to their f ood p references ‚ habits and customs and disturb their family payments balance. First of all
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supply chain are design‚ planning‚ procurement‚ manufacturing‚ and fulfillment. The goal of Supply Chain Management is to make the flows as seamless as possible‚ reduce inventory‚ optimize transaction speed by exchanging data in real-time‚ and increase sales by implementing customer requirements more efficiently (iwarelogic.com‚ 2010). This essay will explore several key areas related to successful Supply Chain Management at Zara‚ a flagship chain store of Inditex Group based in A Coruña‚ Spain.
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Amancio Ortega Gaona is a famous fashion designer and entrepreneur. * He is a founder of ZARA‚ co-founder and chairman of Inditex Group * Thanks to his great management skills he is Spain’s richest man and 5th richest man in the world (net worth of $31 billion) * „ZARA“ is a part of a holding company called Inditex. Inditex is now the largest textile company in the world. Includes 8 brands: Zara‚ Zara Home‚ Bershka‚ Stradivarius‚ Pull&Bear‚ Massimo Dutti‚ Oysho i Uterqüe * “To copy
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Significant local variation in customers’ attributes and preferences was an issue not only between regions but also within regions. ZARA’S BUSINESS MODEL We mainly analyzed Zara to recommend on Inditex’s strategy since it was the flagship of Inditex and the generator of a huge percentage of financial results by itself. Zara used needs-based positioning‚ targeting a specific segment of customers and providing a tailored set of activities that can serve those needs best‚ in developing its business
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background of Milimani law Courts 3 3.0 Area of interest 4 4.0 Statement of the problem 5 5.0 Outcome in 50 Days 5 6.0 Rationality of the RRI 10 7.0 Challenges to Implementation of the RRI 10 8.0 Recommendations 11 9.0 Conclusion 12 RAPID RESULTS INITIATIVE 1.0 Introduction On September 16‚ 2011 the Chief Justice of Kenya Hon. Charles Mutunga was overwhelmed by the number of cases that were piling at the Milimani Law Courts‚ located in Nairobi for the past one year and the number
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Table of contents 1 Key figures about Zara 1 2 Exogenous factors during Zara’s foundation and globalization 2 3 The method of Zara 2 4 Bibliography 4 Key figures about Zara Zara‚ main subsidiary of the La Coruna (Spain) based Inditex Group Inc.‚ was founded in 1975 and has become world’s largest clothing retailer in 2008 (Clark & Keeley‚ 2008). On the way to the top of the global retail industry it passed some decisive events that transformed the formerly founded pyjama and dressing
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Study Analysis- Zara ABSTRACT This paper is based on case study on operation management and positioning strategy of Zara‚ one of the world’s fastest growing manufacturers of fashion clothing. Also a world leading fashion retailer brand of Inditex. The case study outlines how Zara transforms from a local clothing retailer it into a global successful brand. It addresses few components in the case study‚ such as the products and process control and integrate business model used in Zara. The case also
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Poverty and rapid population growth Is rapid population growth a cause of poverty or is poverty a cause of rapid population growth? It is a life long argument as to whether rapid population growth is caused by poverty of if poverty is caused by rapid population growth. In this essay I will try to analyse both sides of the argument and form a conclusion. Many people think that poverty is the cause of rapid population growth‚ there are many reasons for this. Firstly lack of education is a huge
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talk about “ Dreams” There are many things that make dreams happen. for example being in a good mood not being angry and getting a good nights sleep can make it happen. You can dream during(REM) rapid eye movement. What is rapid eye movement. Rapid eye movement (REM) is the stage of sleep characterized by rapid movements of the eyes. REM sleep typically occupies 20–25% of total sleep‚ about 90–120 minutes of a night’s sleep. REM sleep is considered the deepest stage of sleep‚ and normally occurs close
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