Focus Theme Business Models for Electronic Markets by Paul Timmers‚ European Commission‚ Directorate-General III‚ April 1998* Abstract Electronic commerce over the Internet may be either complementary to traditional business or represent a whole new line of business. In either case‚ in view of the new features of the Internet‚ critical questions to be answered include: ♦ what are the emerging business models; and related to this‚ ♦ which strategic marketing approaches are applied‚ or emerging
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CURRENT SITUATION Goal: ZARA’S goal is to respond quickly and accurately to shifting costumer demands. In order to do this ZARA establish 3 processes. 1. Ordering: Every store places an order twice a week to La Coruña. The order includes replenishment of existing items and initial request for newly items. • The store manager determines the replenishment items‚ walking around the store and counting the garments and talking with sales people. THEY CAN NOT LOOK UP THE INVENTORY BALANCE
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Zara is a retailing chain of Inditexthat specializes in high-fashion at reasonable prices. In the last 12 months‚ Inditex’s stock price has increased by 50% despite bearish market conditions. The 50% increase is due to the investor expectations of Inditex’s growth. Inditex’s growth can be contributed to the decisions it has made in creating a vertically integrated centralized process. The centralization of its vertically integrated operations in Europe provided it with its competitive advantage;
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Zara Summary Zara has successfully built a worldwide famous brand thanks to its premium locations as well as a unique management system of design‚ production and supply chain. Unlike other fashion brands‚ it takes Zara only 10 to 14 days from the time it designs new clothing until it arrives in stores.The case describes the implementation of the fast-fashion concept by Zara and analyzes the components of its flexible integrated business model . Furthermore it reports on the international expansion
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Here is our last assignment: 1. Business Savvy Symbols •Complete the following in your team meeting: •Brainstorm a list of contemporary mythological symbolism used in the media and create a logo for a start-up business using an appropriate mythological symbol. •Consider brand names‚ such as Apollo Group and the University of Phoenix‚ for instance. Why do companies use mythological characters and symbolism? •Find 4 examples of mythological symbols in contemporary culture. Describe the
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Economic integration 1 Economic integration Economic integration is the unification of economic policies between different states through the partial or full abolition of tariff and non-tariff restrictions on trade taking place among them prior to their integration. This is meant in turn to lead to lower prices for distributors and consumers with the goal of increasing the combined economic productivity of the states. The trade stimulation effects intended by means of economic integration are part
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ZARA CASE STUDY [pic] Introduction The history of Zara started in 1975‚ when the first store has been opened in Spain. It has been followed by several other stores all over the world. The company’s owner‚ Amancio Ortega‚ accumulated 340 million Euros (according to 2001 datas)‚ which is a remarkable growth if compared with other companies. Zara’s brand has become popular because of its quality and efficiency. The secret of Zara is to understand the customer’s need and demands and respond
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relative to the capital invested by the owners -Financial structure of the firm - Creating a balance between debt and equity on the balance sheet MT 5011 FINANCE FOR ENGINNERING & TECHNOLOGY MANAGEMENT - The Income Statement -It shows cumulative business results within a defined time frame‚ such as a quarter or a year. -It tells you whether the company is
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Zara case Zara uses a vertically integrated system (VMS): In this system‚ wholesalers‚ retailers and distributors work as a unified system. One channel owns the others. They have a corporate VMS system‚ because Zara has managed to build a system that is controlled from the headquarters and it allows a quick response to decide and solve problems. Inditex‚ Zara’s parent company owns most of the resources to design‚ produce and distribute. Recommendations: Instead of doing everything themselves
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Running Head: PROPOSAL TO IMPROVE THE IT/IS STRATEGY AT ZARA Proposal to Improve the IT/IS Strategy at ZARA Be future ready!!! Oct. 3‚ 2011 Executive Summary To grow at the same pace in the fast changing fashion industry‚ Zara should use advanced IT/IS systems as an enabler to improve the overall business process. Zara is facing a challenge today by using obsolete technology. Also due to a number of internally developed applications‚ there is no clear picture of the entire sales or inventory
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