TYPICAL PRODUCT LIFE CYCLE • Sales decreases as the product moves over the timeline ZARA PRODUCT LIFE CYCLE • High fashion industry with latest designs and trends 5-6 weeks life cycle • The life cycle curves is shown as the graph above ZARA’S KEY FACTORS SHORT LEAD TIME LOWER QUANTITIES MORE STYLES • Keep up with the newest fashion trends more fashionable clothes • Zara only needs about 30 days to identify new trend and have the product available in stores
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3.1 HISTORY and BACKGROUND ZARA is the flagship chain store for the Spanish Inditex Group owned by Amancio Ortega‚ who also brands such as Massimo Dutti and Bershka. It was first open in 1975 in La Coruna‚ Galicia‚ Spain. Originally a lingerie store‚ then the product range expanded to incorporate women’s fashion‚ menswear and children’s clothes (5). The international adventure began in 1988‚ opened its first foreign store in Oporto‚ Portugal. The market growth remained mysterious and it kept growing
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Merchandising Report Merchandising centres on the buying and selling of goods within a market place and a good merchandising system is essential to the success of any retail business. I intend to focus this merchandising report on Zara‚ a ladies fashion retailer and HMV‚ an entertainment megastore. These two companies have specific buying and merchandising strategies‚ which are tailored to the needs of their products. This report will explore the similarities and differences within each company
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essential part of human social interaction and emotional displays refer to the outward expression of emotions (Matsumoto‚ 2006). However‚ emotional expressions can be controlled in order to mask what individuals truly feel and this is known as “Display Rule” (Gnepp and Hess‚ 1986). The understanding of display rules and emotional expression is of paramount importance as it affects human interaction and the relationship between self and other. Display rules refer to a set of social norms prescribing
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new technology to expand productivity and increase competitiveness INTRODUCTION ABOUT ZARA • Established in 1975‚ Zara is the flagship of Inditex (Industria del Disen˜o Textil‚ SA). • Inditex has become the world’s second largest clothing retailer with 2‚692 stores spread across 62 countries worldwide by the end of January 2006. • In addition to Zara‚ which accounted for 66 percent of the group’s turnover in 2005 • Inditex owns seven other clothing chains: Kiddy’s
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Provide Displays in School Submission for LO1 – 15 May other dates to be determined by assessor visits You will have been asked to do a display in school. Before you do this (Or retrospectively) produce a work product that describes the following: LO1 .1 In what ways did you use the school policy for displays? If there is no policy what guidance from the teacher did you follow? LO 1.2 Using your knowledge of school practices describe the importance And purposes of displays. If
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CURRENT SITUATION Goal: ZARA’S goal is to respond quickly and accurately to shifting costumer demands. In order to do this ZARA establish 3 processes. 1. Ordering: Every store places an order twice a week to La Coruña. The order includes replenishment of existing items and initial request for newly items. • The store manager determines the replenishment items‚ walking around the store and counting the garments and talking with sales people. THEY CAN NOT LOOK UP THE INVENTORY BALANCE
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|€340‚000 | | | | | | |Manufacturing Cost |HighResolution |Display Tech. Inc. | |Display |€140000 |€105000 | |Other Components |€72000 |€72000 | |Conversion (Fixed) |€117700
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young‚ modern people this combination of minimalism and fashion will help reach nearby affluent consumers as well as the ones who are just curiously passing by. As the first point of contact before a consumer enters into a retail space‚ window displays continue to give consumers essential information. They can communicate what is contained within the retail space‚ offer information about certain products and sales and‚ perhaps most importantly‚ set expectations about the experience that the consumer
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OPER 1027 Term 1 Assessment Case study 1-Capacity Planning in Zara Zara is one of the famous brands of the Spanish retail group. It sells up-to-the-minute ’fashionability’ at low prices‚ in stores that are clearly focused on one particular market. (Slack‚ Chambers‚ Betts‚ & Johnson‚ 2006) The first store opened almost by accident in 1975 due to a large pyjamas order cancellation. But now‚ the holdings group included Zara and the other branded chains Pull and Bear and Massimo Dutti‚ which have over
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