Introduction A brand defined as “a name‚ term‚ sign symbol‚ design or a combination of these‚ that identifies the product or services of one seller or group of seller and differentiates them from those of competitors.” (Kotler and Armstrong 2009) Building brand can bring a lot of benefits for customers and business. It helps customers to differentiate products from others. Also‚ branding helps business to differentiate a company from its competitors and acts as means of positioning. Additionally
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Títol : Zara and Benetton: Comparison of two business models Volum: I de I Alumne:Amalia Paola Palladino Director/Ponent:Jose M. Cabré Garcia Departament:Organización de Empresas (OE) Data: 28 Junio 2010 Data:28 June 2010 DADES DEL PROJECTE Títol del Projecte: Zara and Benetton : Comparison of two business models Nom de l ’estudiant:Amalia Paola Palladino Titulació:Ingenieria Superior Infomatica Crèdits:37‚5 Director/Ponent: Jose M. Cabré Garcia Departament:Organizazión de empresas
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Zara: IT for Fast Fashion | Individual Case Essay | | BUS 510 Management Information Systems Dr. Y. K. Mortagy | | Mengyang Chen | Fall 2012 | | Table of Contents Abstract 3 Case Summary 4 Business Analysis 5 Generic Strategy 5 Five Forces 7 Value Chain Analysis 9 Implementations of Porter Models 10 Solution Evaluation 11 Cost analysis 12 Benefit Analysis 13 Conclusion and Recommendations 16 References 17 Appendix 18 Exhibit 1 18 Exhibit
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UIBS Strategic Management Individual Assignment ‚ Meric Oztekin 1. Course Exist Case: Zara – Business Model‚ Competition‚ Competitive Advantages‚ and Strategies Read the case Zara – Fast Fashion‚ and answer the following question. Submit your answer within 2 pages. 1. What is Zara’s distinctive business model? Follow the descriptive points given in the lecture note for session1 and write it like a good story; 2. What are Zara’s key strong resources
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evaluate strategic direction of Zara‚ the world biggest retailer by analyzing its main strategies to achieve competitive advantages and its current market position in the UK market. II/ Discussion: 1/ Brand portfolio: Zara‚ established in 1975‚ is flagship of the Spanish retail group chain Inditex. In 2006‚ it surpassed the Swedish retailer Hennes & Mauritz with an impressive sale of $8.15 billion and become the world leading fashion retailer (Tiplady‚ 2006). Zara main merchandise is women s’ clothing
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dossier the Group Inditex‚ one of the world’s largest fashion distributors‚ has more than 4‚780 stores in 77 countries in Europe‚ the Americas‚ Asia and Africa. In addition to Zara‚ the largest of its retail chains‚ Inditex has other commercial formats: Pull and Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe. The Group also includes more than a hundred companies associated with the different activities in the business of textile and fashion design‚ manufacture and distribution
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ZARA • Brand Wheel • Zara Business model • Marketing Objective • Marketing vehicle/ Ways • 5 Learning’s from Amancio Ortega Zara – Brand Wheel Attributes Benefits Values Personality Fashionable clothes‚ Varied assortment‚ Trendy colors‚ feminine cute Fashionable Product lines for moderate costs ‚ Customer- centered business‚ Runway trends adapted for the streets Fashion – oriented women‚ Trendy in every situation‚ feeling good about looking good Fashion – friendly‚ Feminine‚ Hot and trendy
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network of the company is analysed and each stage of the network is developed in details to see how the supply concepts are applied or not by the leader of the clothing industry (Zara) Future developments – The company needs to focus on e-commerce development by taking advantage of its agile supply chain. Furthermore‚ Zara could set up a reverse logistics to develop a sustainable business. Conclusion – Three key points are relevant in this industry: the location of production facilities has to be
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COMPANY OVERVIEW Zara‚ a trendy Spanish clothing retailer founded in 1975 by Amancio Ortega in La Couruna. It is a flagship retail store of Inditex Group‚ a holding company that owns other fashion brands such as Massimo Dutti‚ Bershka‚ Pull and Bear‚ Stradivarius‚ Kiddy’s Class‚ and Oysho. The company still lives by the simple idea of Amacio Ortega to link customer demand to manufacturing and link manufacturing to distribution‚ which ultimately able to respond very quickly to the demands of targeted
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management. Zara is known around the world as one of the most successful provider of fashion products. This paper presents a description of supply chain management including its elements and components. The different stages of Zara’s supply chain and their contributions to the overall efficiency and effectively of Zara’s business model are discussed. Lastly‚ the paper discusses the different metrics that are used by the firm in measuring supply chain performance. Introduction Zara is one
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