Company Overview Zara is a Spanish chain store of Inditex Group‚ one of the world’s biggest retail store in the world. • Founded by Amancio Ortega‚ in 1975 in Spain‚ where it’s still home to it’s headquarters today. • At the beginning Zara sold low price Then he changed the design‚ manufacturing and distribution so he could make clothes quicker‚ and that way react to trends faster. The Zara BrandIndustry Anlysis 5/31/2011 Product Development Consumer Analysis Market Analysis 3 5 Keys
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Started in Los Angeles in 1984‚ Forever 21‚ Inc. is now celebrated by many style conscious and trend-savvy shoppers. Voted as one of the top three teen shopping brands nationwide‚ Forever 21 offers a constant flow of fun and creative clothing designs and accessories for women‚ men and children. It also carries women’s footwear‚ lingerie‚ plus sizes‚ and cosmetics at bargain basement prices. Currently‚ Forever 21 operates over 480 stores worldwide including its ecommerce site. Capitalizing on its
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(A) The payback is 35‚000/5‚000= 7 years Computation of the NPV : 15 NPV= -35‚000 + Σ 5‚000 / ( 1 + 12%)^ 15 i=1 NPV = $- 947. 67 Computation of the IRR : 15 0= -35‚000 + Σ 5‚000 / ( 1 + IRR)^ 15 i=1 IRR= 11.49% The NPV of this project is negative and the IRR is lower then the Cost of Capital (12%) Rainbow products shouldn’t go for
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19/02/2008 Source: Inditex Website Brand Quantity Zara 1‚134 Pull and Bear 520 Massimo Dutti 426 Bershka 510 Stradivarius 383 Oysho 293 Zara Home 205 Kiddy ’s Class/Skhuaban 230 TOTAL 3‚701 Inditex‚ as stated on its website‚ is one of the world’s largest fashion distributors: nearly 6 million of items were put on the market in 2006 (Figure 1). With eight sales concepts Zara‚ Pull and Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Kiddy ’s Class they boast nowadays 3‚701
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7.9 Project Evaluation The comprehensive marketing planning process that is structured base on the SOSTAC framework is really essential for improving the digital marketing strategy for ACLEDA bank. This plan was first help to understand clearly about current situation that lead us to find out the dysfunctional element of existing activities; so that we can set the objective or goal to be improved. A clear direction through long term strategy and short term tactics is navigated toward achieving those
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Semiotics analysis Communication & Culture Colour- When you overview the magazine the main themes of the colours which are featured are linked to the models dress. The back colour of the dress is a plain nude colour; however it is embellished with sequins ranging from‚ red‚ emerald green‚ teal and pink. The text and background on the cover of the magazine is influenced by these colours. The title featured‚ which is red and bold‚ associates with sensuality and passion which is presented in the models
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the market demands have resulted in fast international expansion and a warm welcome of the business concept on behalf of the public. Inditex is present in 77 countries with stores of its nine different brands. The group’s most renowned brand alone‚ Zara‚ has over 1600 stores around the globe (Inditex‚ N.D.a). Inditex is the only clothing company in the international field with its own manufacturing process. The supply of raw materials‚ the distribution process and the most capital intensive production
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Case Analysis and Strategic Recommendations for GAP Inc.‚ Introduction The Gap was founded in 1969 by husband and wife Don and Dorris Fisher. It started in down town San Francisco as a Levis retailer who also sold records. From the beginning‚ the Fishers wanted the company to have a unique image. They wanted shopping for jeans to be a fun and easy experience as opposed to the difficult and unexciting experience that was present in the 1969 jeans industry. The Fisher’s
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Beatrice Kogg Responsibility in the Supply Chain Interorganisational management of environmental and social aspects in the supply chain Case studies from the textile sector Doctoral dissertation the international institute for industrial environmental economics Lund University‚ Sweden IIIEE DISSERTATIONS 2009:2 Responsibility in the Supply Chain Interorganisational management of environmental and social aspects in the supply chain Case studies from the textile sector
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SWOT Analysis STRENGTHS Highly Efficient store operation Expertise in inventory control Expertise in distribution and store development Global materials procurement High quality products Devotion to low-cost management and the direct coupling of production and sales at the fastest possible speed and lowest possible cost (Fast Retailing Annual Report‚ 2005). Directly engages in all product planning‚ production‚ quality control‚ distribution‚ sales and sales promotion activities
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