Spanish retailer‚ Zara‚ has crafted a sweet success story riding on its image as a low-cost‚ high fashion store. Nirmalya Kumar and Sophie Linguri take to the High Street to look at Zara’s route from rags to riches. I n 1975‚ the first Zara store was opened in La Coruña‚ in Northwest Spain. By 2005‚ Zara’s 723 stores had a selling area of 811‚100 square metres in 56 countries. With sales of e3.8 billion in the financial year 2004‚ Zara had become Spain’s best-known fashion brand and the flagship
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model‚ and the stakeholder model. Basically‚ The shareholder model Focus’ on maximizing profit for its shareholder’s. When a company makes profit and meet their production goals they in turn benefit the community. This is made possible through job creation and tax money paid throughout production‚ sales‚ and individual taxes for the employee just to name a few. The stakeholder model includes the owners‚ the customers‚ the suppliers‚ the community‚ and the Government. The stakeholder model is when
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motivational and 5) Make it clear and simple. The context of the paper will examine the Case Study of Global Communication and start with a situation analysis by providing a brief background of the scenario‚ identify the issues and opportunities‚ explore stakeholder perspectives and ethical dilemmas. Continuing through the problem definition guidelines a Problem Statement will be developed and End State Goals will be identified. Situation Background (Step 1) The telecommunications industry is becoming more
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to file chapter 11 bankruptcy and as of April 24‚ 2004‚ the new board of directors made the decision to break up the company and sell it. The Adelphia scandal is morally wrong because the Rigas family coerced and exploited employees‚ harmed all stakeholders as well as stockholders‚ and had a negative impact on the cable industry as a whole. The word exploit means "to use unfairly for one’s own advantage" (Mish 267). The Rigas family exploited and coerced employees by stealing $3.1 billion from
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firm (RBV) (Barney‚ 1986‚ 1991)‚ critically evaluate the competitiveness of Zara within the Australian retail industry. The resource based view revolves around the notion of a firms tangible and intangible resources and capabilities allowing the firm to sustain a competitive advantage amongst its competitors. Zara being one of the biggest multinational fashion retailers of our time possesses many resources that enable Zara to maintain a competitive edge. Zara’s most noteworthy tangible resources
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Odwalla Case Assignment In the Odwalla Case there are many stakeholders. There are the employees‚ the customers‚ the communities‚ the media‚ the suppliers‚ and the shareholders. The most important stakeholder in this case is the owners: founder‚ Greg Steltenpohl and CEO Stephen Williamson. I know they are the stakeholders because they not only have a direct economic transaction with the company but also‚ their actions affect the outcomes of the business. For example‚ they set up the values of the
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2012 Zara Marketing Audit MBA-USQ 11: MKT5000 University of Applied Sciences Zurich (HWZ) Switzerland Supervised by: Prof. Richard Beswick Anja Anastasja Keller U1028905 23.08.2012 MBA-USQ 11: MKT5000 Written Assignment I: Zara Marketing Audit‚ Anja Anastasja Keller‚ U1028905 Executive Summary Zara is a publicly listed company and belongs to the Inditex Group‚ founded by Amancio Ortega in 1975 in Spain. Zara always continues to bring excitement to fashion and fulfils customer
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Product classification of Zara • Most clothing are classified as an “durable good” as they are used up slowly‚ • Clothing doesn’t need to be disposed of after being worn once‚ but rather could be cleaned and reword until a tear within the seams or a stain kills it‚ or ultimately it goes out of style [pic] Product Lifecycle • Due to the clothing industry is mainly backed behind by what is “cool” or “hip” to date‚ clothing often needs to refresh its look in order to attract customers to purchase
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Business leaders increasingly face pressure from stakeholders to be transparent. There appears however little consensus on the risks and payoffs of disclosing vital information such as corporate strategy. To fill this gap‚ this study analyzes firm-specific determinants and organisational outcomes of voluntary disclosure of corporate strategy. Stakeholder theory and agency theory help to understand whether companies serve their interest to engage with stakeholders and overcome information asymmetries. I connect
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in a situation when an individual is required to choose between alternatives that must be evaluated as correct or incorrect. Businesses and industries more and more find themselves facing external stress to improve their moral track record. The stakeholders tend to focus on activities and ethical practice of multinationals or firms with ethical issues. The effective administration of ethical issues requires that their managers and workers know how to deal with ethical problems in their everyday work
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