Zara Boutique Clothing Store (as subsidiary of Index SA) • Very strong link between store managers and central design team • Real time sales tracking through the use of electronic equipment- helps to identify trends • Trends translated to products within 15 days (catch the fashion while is still hot‚ thus responding quick to the fast changing taste of young urban consumers). Designs delivered quickly to stores • Continuous analysis of value chain and seeks to achieve control on as many sections
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1. Zara profile Zara is the most internationalized of Inditex’s chains which owned by Spanish tycoon Amancia Ortega. The first Zara store opened in 1975 and there are more than 1‚500 Zara stores around the world until now. It is claimed that Zara needs just two weeks to develop a new product and get it to stores‚ compared with a six-month industry average‚ and launches around 10‚000 new design each year. Zara has resisted the industry –wide trend towards transferring fast fashion production to
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Zara Supply Chain Report By: A.H. C.L. H.L. S.H. X.W. Humble Beginnings In 1975‚ Amancio Ortea Gaona started Inditex Corporation in his first small shop in a remote town in Spain‚ Arteixo. Only 35 years later‚ it has emerged the largest apparel company in the world—Zara. Currently‚ Zara’s headquarters and two distribution centers are located in this small Spanish town. Zara broke a new path between the traditional high fashion and the mass fashion strategies; it provides
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Zara as being one of the major international clothing retailers stands out with its business and marketing model. Zara is also often one step ahead of the high-fashion ready-to-wear brands by providing similar garments made with less expensive fabric so prices much lower. Zara’s business model is characterized by flexibility‚ which is a production method that fulfils demand in order to manage quick turn-around‚ limited season stock and at a low price. The secret to Zara’s success is that‚ although
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ZARA CASE STUDY: THE COMPANY WHERE EVETHING COMMUNICATES Paloma Díaz Soloaga and Mercedes Monjo ZARA CASE STUDY THE COMPANY WHERE EVERYTHING COMMUNICATES Paloma Díaz Soloaga. Head of Fashion Communication and Management. Centro Universitario Villanueva. Universidad Complutense de Madrid. SPAIN soloaga@villanueva.edu Mercedes Monjo. Responsible Textile International Marketing‚ Men’s Collection Carrefour. SPAIN This case has been published by the Journal HARVARD DEUSTO MARKETING
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Zara is a Spanish clothing and accessories retailer‚ founded in 197 by Amancio Ortega. Zara has now became possibly the most innovative retailer in the world. By the end of the year 2011‚ Zara has reached 82 markets globally with a network of 1.830 stores. Zara’s secret of successful fast fashion business model is mostly about their responsive buyer driven supply chain. The customer plays an active role in the business model. Design and production activity begins with customer demand and retail
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Zara currently using Dos based operating system. Because of outdated system‚ Currently there are many problems occur in the company operations. Essential problems identified is store managers waste too much time on ordering‚ checking stock‚ inventory. POS system are not linked together which causes big problem of real time data. Further analysis shows Administrative systems. Zara is located in many countries with many currencies and a commercial application would not accommodate unless modified
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Hypothesis 7. Chapter Scheme 8. References Retail Store Design: Creating a Powerful Store Image 1. Introduction We ’ve heard it again and again - "You never get a second chance to make a first impression". Even though there are many influences at work in the shopping experience‚ the look of a store holds the most sway in enticing us through the doors. We even tend to sum up that initial in-store encounter in visual terms: a store is exciting‚ clean or well-organized or‚ at the other
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ZARA in Indian and Chinese market Zara is a very renowned brand for its latest designs and is among the top 100 best global brands in 2010 and its unusual strategy of zero advertising and instead invests the revenue in opening new stores across the world. The middle-aged mother buys clothes at Zara chain because they are cheap‚ while her daughter aged in the mid 20’s buys Zara clothing because it is fashionable. Clearly Zara is riding two of the winning retail trends firstly‚ being in fashion and
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Zara is one of the largest international fashion companies which belongs to the Inditex Group operating in textile design‚ manufacturing and distribution. Inditex is known to be the most successful fashion retailers in the world. The Inditex Group is made up of more than one hundred different companies which each have helped gain the success of the group. The Fashion Companies owned by the group include Pull and Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius and Zara being its Flagship chain store. The
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