Question 1.1 - Competitors It is most interesting to compare Inditex’s financial results with H&M. Similarities Low prices and relatively high fashion content Both are mainly European based Strong international expansion strategy Both have reasonable but not excessive physical quality In terms of positioning‚ Gap and Benneton are less fashion driven and more expensive Differences: H&M mainly outsources its production (outsources 50% of its production in Europe as well‚ but has slightly
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Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES (PULLBACKS) TARGET MARKET MARKETING STRATEGIES FINANCIAL PLANNING IMPLEMENTAION CONTROL
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Running head: Zara Case Paper Analysis 1 Zara: IT for Fast Fashion Case Analysis Sonal Bhagwat University of Houston-Victoria MGMT 6352-2011FA-25125 November 2011 Zara Case Paper Analysis 2 Table of Contents: • Abstract 3 • Case Description 4 • Goals and Strategy 5 - Speed and Decision-making 5 - Marketing‚ Merchandising‚ and Advertising 6 - Information Technology 6 • Problem Analysis Firm-based-value chain model
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H&M Price H&M is known for its stylish clothing for low prices. H&M’s price strategy is based on their customers wants and needs. Low prices‚ high fashion! H&M uses physiological prices which is a very smart strategy that always works. This strategy means that the price of a shirt isn’t 20 euro’s but 19‚90. It seems much cheaper but the difference is just 10 cents. Normally at H&M you will not see clothes with a price higher than 80 euro’s. but sometimes a designer designs clothes for h&m for a
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Zara International was a retail shop originated in La Coruna‚ Spain in 1975. It was clothing and accessories shop and imitated the latest fashion trends and sold them at a lower cost. It became Zara International after entering Portugal in 1988 and then the United States and France in the 1990s. The distributor for this brand is Inditex and is considered the most successful retail chain in the world. Zara has a business strategy that is very different from the retailers nowadays. If a customer orders
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Fast Zara‚ Fast Fashion Introduction Everyone‚ no matter youngsters or middle-aged mothers‚ love to buy clothes and keep updated on latest fashion trend. In the past‚ people could only consume western styles clothing if they are rich enough to go shopping by travelling in European countries or able to afford expensive air mail to send the consumed western clothes back from overseas. However‚ it took a period of time and the fashionable clothing may become “old” at the time received. As the information
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Threats82.3 Organization82.3.1 Strengths82.3.2 Weakness92.4 Marketing Strategy92.4.1 Objectives92.4.2 Analysis of Sales‚ Profit and Market Share92.4. 3 Analysis of target market(s)102.4.4 Analysis of Marketing Mix Variables112.4.5 Summary of Marketing strategy ’s strength and Weakness:123.0 Problems found in Situation analysis123.1 Primary Problem123.2 Secondary Problem134.0 Strategic Alternatives for Solving Problems134.1 Description of Strategic Alternative 1134.2 Description of Strategic Alternative
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Explain the data collected by Zara to predict the trend. What makes the middle aged mother to buy cloths in Zara while the daughter aged in mid 20s buys Zara clothing? Because it is fashion able and up to trend. By collecting data and focusing on shorter response times‚ the company ensures that its stores are able to carry clothes that the consumers want at that time. Zara can move from identifying a trend to having clothes in its stores within 30 days. That means Zara can quickly and catch a winning
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MAYUR S. JAGTAP BVIMSR‚ MMS 2ND Yr. (OPERATIONS) GROUP II DATE: 6/10/10 ZARA: RETAIL @ THE SPEED OF FASHION CASE STUDY Q.1.How does ZARA manages more styles? Ans: - Zara’s success from the perspective of time-based competition. While most of people attribute Zara’s time-based success to its extremely short lead time and regard Zara as a benchmark for speed Managing more styles is possible for Zara mainly because of the shorter lead time (2-4 weeks) compared to industry average
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Q 1.: What is unique about Zara’s business model? Zara has proved to be a maverick of its time it came at a time that the apparel industry was fragmented there was no integration‚ the costs incurred were enormous it was highly labor-intensive leading to outsourcing to save on costs and the business model prevalent was not proving to be highly successful as compared to the models of other industries. In came Zara and showed that strategic imperatives depended on how a retailer sought to create and
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