Sewing up the Competition - Innovation in the Textile and Clothing Industry Manufacturing doesn’t get much older than the textile and clothing industry. Since the earliest days when we lived in caves there’s been a steady demand for something to wrap around us to keep warm and to protect the more sensitive bits of our anatomy from the worst of the elements. What began with animal hides and furs gradually moved into a more sophisticated activity with fabrics woven from flax or wool – and with
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1. As completely as possible‚ sketch the supply chain for Zara from raw materials to consumer purchase. First of all‚ a designer team in Arteixo‚ Spain sketches out the new styles and clothe lines. It does so after consulting with ‘commercials’ (the term for people who act as connection among the designers and the chain’s 2‚800 global store managers). After that‚ the designer team decides which fabrics offer the best combination of fashion‚ quality and price. Then they electronically send the
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itself through its original strategy and its lightning growth: Zara. This apparel retailer belongs to the group Inditex‚ which also owns for example brands such as Massimo Dutti and Bershka. The company’s headquarters are in Corunna (Spain)‚ and was founded in 1975 by Amancio Ortega. The concept of Zara’s stores is to propose a wide range of clothes as well as underwear‚ accessories and shoes –and even recently‚ interior decoration with Zara Home. Stores can be compared to luxury shops in terms of lightening
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Introduction: The following report is the study conducted to analyse the financial performance conducted for Zara UK (Fame‚ 2008). Turnover: Considering the trends in Turnover [pic] It can be seen that there has been a major rise in turnover since 2002. One of the points that can be noted that there has been a major increase in the turnover since 2006. This is mainly due to increase in sales. The prospect for 2008 appears good and there is a potential for increasing turnover. However‚ the
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Zara : IT for Fast Fashion Zara is a leading brand in the fashion retail industry. It is a vertically integrated retailer‚ a pioneer of the Just-In-Time Inventory system. It becomes important to define the critical success factors for this industry in the analysis presented through the following three questions: 1. How can you differentiate Zara’s use of IT? Technology investment should be targeted at the points in the value chain where the impact is most significant. If we look at the value
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identify the trends and meet the demand with the help of its autonomously organized structure and its effective value chain systems. The present system followed by Zara has been very effective and very easy to maintain‚ which as a result has persuaded the company to continue without any change in the present system so far. The problem that Zara faces right now is that the system that they use‚ P-O-S (Point of Sale terminals)‚ runs on DOS which Microsoft does not support anymore and any hardware change
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supply chain explaining how it supports the "fast fashion" model. Zara‚ Spanish clothing with retail chain throughout the world is probably the world’s fastest growing retailer with almost a thousand stores. Zara has it own unique business model that enabled Zara to be compete with its competitors‚ and it’s driven by Zara’s "fast fashion" with its vertically integrated supply chain. Vertically integrated supply chain allowed Zara to successfully build up a strong retail chain combine with the forces
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Management‚ Economics and Strategic Research [pic] BRAND MANAGEMENT MK 3214 Individual Assignment Theme: “Zara” brand Instructor: Elmira Bogoviyeva Written by: Tulegenova Aigerim - 20071441 [pic] Abstract The focus of this paper is to analyze the one of the most popular brand name called Zara. And while reading this report there can arise a question about what is so special about Zara? The challenge is that it is a brand. It is worth pointing out that this is a well known brand in the retail
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Zara case 1. What underpins the success of Zara in its chosen markets? Through analyzing this case‚ it obviously demonstrated that it has own successful supply chain. It shows on five performance objectives which refer to speed‚ quality‚ flexibility‚ dependability‚ costs. Firstly‚ it performed on the speed of Zara’s supply chain‚ Zara “has over 650 Zara stores in 50 countries” and rapidly changed fashion trend so that it seemingly difficult to deliver products to stores. However‚ Zara just
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References: Zara and Benetton: Comparison of two business models. 2010. [e-book] p. 10. Available through: Google Scholar [Accessed: 25 Nov 2013]. Fast Zara‚ F. 2013. Fast Zara‚ Fast Fashion - Research Paper - Wendyrosa. [online] Available at: http://www.studymode.com/essays/Fast-Zara-Fast-Fashion-813110.html [Accessed: 25 Nov 2013]. Hbswk.hbs.edu Netessine‚ K. and Netessine‚ K. 2013. Business Model
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