case analysis of Zara and Topshop Company I. Rationale As of the present‚ fashion industry market is growing and booming with the presence of low cost fashion companies such as Zara and Topshop. These kinds of companies have the possibility to dominate the industry of today and in the future and the situation for competition in the fashion industry can be set on high demand on such products and services. Zara is recognized as the most successful fashion retailer in the world and Topshop is
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The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case Andres Mazaira  University of Vigo‚ Oureuse‚ Spain E. Gonzalez  University of Vigo‚ Oureuse‚ Spain Ruth Avendano Ä University of Vigo‚ Oureuse‚ Spain Keywords Market orientation‚ Competitive advantage‚ Clothing industry‚ Organizational culture Abstract This paper has been developed as a part of research seeking to verify the effects of organisational
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1.2.2 Observation From Fashion Blogs 1.2 Scope of Study 1.3 Objectives 1.4 Significant of Study Chapter 2: Review of Literature 2.1 Generation Y 2.2.1 Definition of Generation Y 2.2.2 Characteristics of Generation Y 2.2.3 Western and Eastern Generation Y 2.2.4 Hong Kong Generation Y 2.2.5 Generation Y Consumer Behavior 2.1.5.1 Consumer Behavior of Generation Y In Fashion 2.2 Fashion Blog 2.3.6 Definition
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& S is encountering some difficulties in logistics because it has lengthy logistics procedures forcing the retailer to order 9 months in advance. Competitors like Zara have very fast and efficient logistics with excellent lead time. Nimble competitors are offering low prices as well as achieving many deliveries per year of new fashion items. M&S decided to pursue a new strategy of improving their product appeal‚ availability and value. The retailer encountered difficulties because its processes
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The Selfish Giant The Selfish Giant is a story about a giant who learned an important lesson about love and sharing. A selfish giant had a beautiful garden. He went away for a long time‚ and children began to play in his garden. When he came back‚ he told the children to go away. The giant built a high wall. No one could go into the garden. Spring could not enter the garden. Only Winter could enter it. There were no flowers or birds. Then‚ things changed. The children secretly came back into
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Fast Fashion and its Advantages Fast fashion goes with the English adage - out of sight‚ out of mind! Fast fashion defines the different fashion trends in clothing‚ apparels‚ jewelry‚ accessories‚ etc.‚ that hit the market‚ hit their peaks and zoot out of sight before you even have time to make up your mind about whether you liked it or not! Here are the advantages of Fast Fashion. Veni‚ vidi‚ vici! - Julius Caesar Followers of fast fashion will agree that the above quote aptly epitomizes
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application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes‚ and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklace‚ because of the time required to bring a garment onto the market‚ must at times anticipate changing consumer tastes. Fashion designers attempt to design clothes which are functional as well as aesthetically
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novels‚ social critic Neil Postman believes that Brave New World by Aldous Huxley is a more relevant book that parallels to today’s society. Brave New World highlights the aspects of technological advancement‚ the expulsion of self-knowledge and learning‚ and the potentials of exorbitant consumerism. Postman asserts what Huxley feared the world would become‚ and how his vision implies to the abounding possibilities of the future. Technology plays a major role in the novel. Postman writes‚ “As he (Huxley)
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The Giant Pacific Octopus This paper is about octopus dofleni‚ which is a bottom-dwelling octopus that lives on coasts of the pacific ocean‚ from Northern Japan to California. This essay will provide a brief overview of its life‚ habits and other characteristics of this‚ intelligent and creative invertebrate and member of the Octopodidae family. The life of the pacific giant may begin at any time of the year. The mating season however tends to peak in the month of December‚ with most of their
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Rubio Malo de Molina | [Case Study – ZAra] | Marketing Management – First Assignment | Contents Case preparation 3 - Write a brief synopsis of the company background 3 Questions to answer: 4 - Explain the evolution of fashion market (product‚ environment‚ target…). 4 - Which are the most important differences between “Marketing orientation” and “Market Orientation”? What do you think is better nowadays? 4 - Why Inditex and Zara is a paradigmatic example of market orientation
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