assurances by contract with Zara. The vendor also informed Zara that they are the vendor’s only customer still running DOS based applications. Store managers at Zara also utilize handheld PDA for inventory purposes and for ordering new inventory‚ the use of which are not necessarily as effective as alternate technologies. There is a risk that the terminal vendor will make changes in the future and as such‚ they will no longer make terminals that are DOC compatible‚ leaving Zara to face obsolescence in
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Product classification of Zara • Most clothing are classified as an “durable good” as they are used up slowly‚ • Clothing doesn’t need to be disposed of after being worn once‚ but rather could be cleaned and reword until a tear within the seams or a stain kills it‚ or ultimately it goes out of style [pic] Product Lifecycle • Due to the clothing industry is mainly backed behind by what is “cool” or “hip” to date‚ clothing often needs to refresh its look in order to attract customers to purchase
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Using value-chain analysis to discover customers’ strategic needs David W. Crain and Stan Abraham David Crain‚ a marketing and strategy consultant‚ is visiting professor of marketing at Whittier College‚ CA‚ and former Director of Marketing at Fluor Corporation (davidwcrain@aol.com). Stan Abraham is professor of strategy and entrepreneurship at Cal Poly Pomona (scabraham@ csupomona.edu) and author of Strategic Planning: A Practical Guide for Competitive Success (Thomson South-Western‚ 2006).
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definition of the Supply Chain 2020 research initiative‚ and this thesis’ position within that overall project. Additionally‚ this chapter discusses the motivation and methodology behind this paper as well as provides an outline for future chapters. 1.1 Thesis Scope The Supply Chain 2020 Project is a multi-year project initiated by the Center for Transportation & Logistics (CTL) at the Massachusetts Institute of Technology (MIT). The major research goal for the Supply Chain 2020 Project is to identify
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Introducción Zara es una de las principales empresas de moda internacional. Pertenece a Inditex‚ uno de los mayores grupos de distribución del mundo. El cliente es el centro del modelo de negocio‚ que integra diseño‚ fabricación‚ distribución y venta‚ a través de una red de tiendas propias. Todos los procesos‚ desde la creación del producto‚ comparten el mismo objetivo: dar al cliente la moda que espera.1 Las tiendas Zara‚ con 1417 2 tiendas en 69 países‚ proyectan desde los escaparates‚ la
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VALUE CHAIN AND COMPETITIVE ADVANTAGE OF PT.TOYOTA (BASED ON THE THEORY M. Porter) COMPANY PROFILE * PT Toyota Motor Manufacturing Indonesia * Headquarters Jl. Yos Sudarso‚ Sunter II‚ Jakarta 14330‚Tel (021) 6515551 (hunting)‚Fax (021) 6515360 Established: July 15‚ 2003 * Paid-in Capital: Rp. 400 000 000 000 * Shareholders: PT. Astra International Tbk (51%) & Toyota Motor Corporation (49%) * Toyota Dealer Network 5 Primary Dealer: * PT Astra International‚
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Table of contents Introduction p. 3 Zara Company presentation p. 3 Generic strategies p. 3 & 4 Growth strategies p. 4 & 5 Pest analysis p. 5 & 6 Value chain p. 6 & 7 SWOT analysis p. 7 & 8 Price / quality Grid p. 8 H&M Company presentation p. 9 Generic strategies p. 9 Growth strategies p. 10 PEST analysis p. 10 & 11 Value chain p. 11 & 12 SWOT analysis p. 12 Zara and H&M Comparison of the 4 P’s p
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Competition Strategy ZARA-case 1.a: Strengths - Internalized cross-border functions‚ - Affordable prices - Quick response - Strong real estate network - Wider vertical scope than competitors‚ owned much of its production and most of its stores. - Galica’s geographical position from the prespective of transport costs - Originated design and finished goods in stores within four and five weeks in the case of entirely new designs and two weeks for modifications of existing products
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Value-Chain Analysis to Identify Resources and Capabilities at Under Armour The resource-based view (RBV) of a firm lies primarily in the application of bundle of valuable interchangeable and intangible or tangible resources at the firm’s disposal. For a firm to transform a short-run competitive advantage into a sustained competitive advantage requires these resources be heterogeneous and immobile. This is perhaps the biggest struggle Under Armour faces – the challenge of maintaining a differentiated
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VALUE CHAIN ANALYSIS OF GRAPE CROP FROM NASIK‚ MAHARASHTRA Submitted by Ms. Pallavi Balaso Mane Roll No. 20‚ PGDRDM 8th Batch National Institute of Rural Development & Panchayati Raj‚ Hyderabad. Executive Summary Value chain analysis (VCA) focuses on three key areas: First‚ the dynamics of information in the value chain‚ from final consumption through to primary production and input suppliers and back again. Second‚ the creation and flow of value‚ in the eyes of the final consumer‚ at each
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