Stakeholders play different important roles within the coffee value chain. There are about nine actors involved within the coffee value chain and eight supporters identified. The actors fully participate in the chain and fully responsible for the chain at different levels within a chain based on their functions. Supporters are not within a chain and implement the chain rather they play the facilitation or technical support to the chain actors at different levels. From producers‚ there are two main
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Product Classification Zara is classified as the shopping goods in the category of consumer products. Zara is an international clothing brand which is a part of the Inditex Group. Zara’s products mainly focus at the clothing and their products are bought for the final use. So‚ it is classified in the category of the consumer products. Zara is classified as the shopping goods because of their brand. Their brand had made the price of their product higher than other competitors seems like Padini
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current IT system that they utilize‚ specifically their Point of Sales (POS) terminals in which they utilize in all their stores. Currently‚ the system that they use is based on a DOS operating system. In comparison to current technologies‚ DOS based applications are considered to be antiquated‚ although still in use by some organizations. Zara’s terminal vendor has assured them that they are not likely to make any internal changes that will affect their support for Zara’s DOS based system‚ but the
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Porter and Shank assess the addition of value as management of costs in an effort to increase efficiency or add value to the organization as a whole. Porter model concentrates primarily on the internal control of operations via the value chain‚ whereas Shank concentrates on value addition. Porter’s model utilizes internal cost strategies for internal reduction of costs to increase value only on the value additions (microcosm) whereas Shank expands the value chain against both internal and external evaluations
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Table of Contents TOC \o "1-3" \h \z \u INTRODUCTION PAGEREF _Toc400385288 \h 2INBOUND LOGISTICS PAGEREF _Toc400385289 \h 3OPERATIONS PAGEREF _Toc400385290 \h 3OUTBOUND LOGISTICS PAGEREF _Toc400385291 \h 4MARKETING AND SALES PAGEREF _Toc400385292 \h 4SERVICES PAGEREF _Toc400385293 \h 5Summary of strengths and weakness’ PAGEREF _Toc400385294 \h 5LVMH – Firm infrastructure PAGEREF _Toc400385295 \h 7COMPETITIVE ADVANTAGE PAGEREF _Toc400385296 \h 7STRATEGIC CAPABILITIES PAGEREF _Toc400385297 \h 8Upstream
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2012 Zara Marketing Audit MBA-USQ 11: MKT5000 University of Applied Sciences Zurich (HWZ) Switzerland Supervised by: Prof. Richard Beswick Anja Anastasja Keller U1028905 23.08.2012 MBA-USQ 11: MKT5000 Written Assignment I: Zara Marketing Audit‚ Anja Anastasja Keller‚ U1028905 Executive Summary Zara is a publicly listed company and belongs to the Inditex Group‚ founded by Amancio Ortega in 1975 in Spain. Zara always continues to bring excitement to fashion and fulfils customer
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internet was growing at 2300% and founded Amazon.com‚ primarily as an online book seller. Authors Bolcher et al. (2013) point out an important aspect of value-chain analysis is that “the firm should carefully study each step in its operations to determine how each step contributes to the firm’s profits and competitiveness” (p. 12). Value-chain analysis played a critical role in the decision to register and locate Amazon.com business in Seattle because it provided large stock of technical talent
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approaches evident in how things are done at Zara International? From the perspective of Classic management‚ since it’s mainly focused on achieving goals and discovering the best way to manage and perform tasks‚ and how they are achieved‚ like productivity‚ efficiency… I think Zara is one of the greatest in this field. They keep improving in it’s market with new releases‚ new trends‚ having new patterns and designs every 15 days‚ this is what makes Zara so famous‚ also because their looks were copied
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agreements with many external partners. More than half of all product innovations come as a result of such agreements. Currently‚ the company holds about 25‚000 active patents. 1 Operations - For its existing products‚ Proctor and Gamble’s value chain begins here with the acquisition of raw materials‚ packaging materials‚ and fuel. P&G uses suppliers to provide almost all inputs to the manufacturing process with the exception of a few chemicals that it produces in-house. Currently‚ the firm uses
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to enjoy a coffee by themselves. STARBUCKS’ VALUE CHAIN The value chain is the combination of the value-adding activities‚ the primary activities and the support activities‚ which converts inputs into outputs and offer the customers a level of value that exceeds the cost of these activities. The customer perceived value “depends on the product’s ability to satisfy his or her needs or requirements” (Businessdictionary.com). Starbucks’ value chain can be summarized as shown on the diagram below:
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