VS. H&M vs. Zara Comparing Marketing Strategies By: Heather Lynn‚ Shannon Bennett‚ Harriet Joines Table of Contents Introduction Zara History Performance Financials Recent Expansions Threats and Opportunities Current Marketing Strategy H&M History Performance Financials Recent Expansions Threats and Opportunities Current Marketing Strategy Our Marketing Plan Marketing Objectives SWOT Analysis Marketing Mix Competitors Summary Works Cited 3 4 4 5 5 6 6 7 7 7 10 10 11 12 12 13 13 15 15 17 17
Premium Marketing
statement analysis are horizontal analysis‚ vertical analysis‚ and ratio analysis. The function of all three analyses is to evaluate the significance of financial statements data. Horizontal analysis function is to evaluate and compare data given by the financial statement for at least two years with in its own company. Vertical analysis expresses the amounts of the financial statements as a percentage from the amounts given on the financial statements. Vertical analysis also makes it so that companies
Premium Generally Accepted Accounting Principles Finance Financial statements
merchandiser to have deeper understanding about the latest visual merchandising and windows display which issued by the headquarter team. Intranet is a cost-effective method that share the information at once and worldwide can be seen those information. Since Zara expands its business to more than 200 stores located over 88 countries‚ Intranet can be the platform that time of seeking documents can be saved. As a result‚ productivity can be enhanced as time can be saved and files are concentrated in one platform
Premium Merchandising Retailing Fast fashion
Lateral and Vertical Thinking De Bono (2010) in ‘Lateral and Vertical Thinking’ explains the positive and negative features of the two ways of people’s thinking‚ and he tries to clarify it by giving examples. The core advantage of the lateral thinking is the overcoming styptic assumptions and understanding the problem in an completely different way (De Bono‚2010). On the other part‚ vertical thinking is the way of thinking by exact and logical reasoning of the situation. So‚ the vertical thinkers
Premium Dance Problem solving
SUSTAINABLE VERTICAL CITIES OBJECTIVE: To research the possibilities‚ advantages and disadvantages of high rise vertical cities. ABSTRACT: Today’s modern city acts like a computer motherboard‚ all things big and small are interconnected with each other. If one component fails to respond or if the connection between the two breaks‚ the other connected components suffers the delay and loss of information. Similarly‚ in urban context if a component like a power station‚ water station fails or a
Premium City
to leverage brand equity (Monga & John‚ 2010; Tom‚ Kelly & Ravi‚ 2012). Zara as one of the world’s most successful fast fashion brand (FFB) retailers has applied brand extension into its brand development. The purpose of this report is to examine the brand extensions strategy of Zara which include these areas: the marketing objectives of brand extension‚ the relationship between competitive advantage of Zara and the brand extension strategy‚ the model and concept of evaluate customers’ attitude
Premium Brand Branding Brand management
What is integration? What is integration? Thomas Gulledge George Mason University‚ Fairfax‚ Virginia‚ USA Abstract 5 Purpose – This paper aims to provide a clarification of the meaning of the term integration. Design/methodology/approach – A taxonomy of integration definitions derived from the academic and trade literature is developed‚ analyzed‚ and documented. Findings – Integration is a word that is commonly used when discussing enterprise applications. The term integration is inserted
Premium SAP AG Enterprise resource planning Oracle Corporation
European Integration Date: 09.01.2014 Introduction The following paper will provide an overview on the importance of the regional union of Balkans countries before joining European Union. Initially the paper will describe the main forms of integration and the main benefit for each of them. Furthermore‚ the paper will explain the main barriers of political integration of the Albania‚ Macedonia‚ Kosova and Montenegro. The essay will be based in the daily political development of the
Premium European Union International trade Trade bloc
Matteo Fioravanti Abbey Road - MIB 2013 2355 words Zara: IT for Fast Fashion Zara: IT for Fast Fashion EXECUTIVE SUMMARY In This case we see the typical problem which affect big Companies : the conflict between old style and new school of thought. We analyze Zara’s information Technology strategies and the diatribe between Salgado‚ The Head of the Department and Sanchez ‚ his assistant‚s concern upgrading the operating system and the implementation of a new IT system to fulfill the needs
Premium Retailing
tools of financial statement analysis are called vertical analysis and horizontal analysis. Much like the definitions of vertical and horizontal‚ these two analyses are similar‚ but also have striking differences. In this paper I will provide you with information regarding the two tools‚ vertical and horizontal analysis‚ and how comparing them is applied to two big businesses called PepsiCo‚ Incorporated and Coca-Cola Company. When referring to vertical analysis‚ we are referring to when a total percentage
Premium Balance sheet Generally Accepted Accounting Principles Financial statements