doesn’t seem to be working because as we said last week‚ our research showed us that many times‚ Zara doesn’t reply customers e-mails‚ when they send a complaint. Customers usually go to their social pages like Facebook and twitter to criticize the poor complaint management service‚ And Having a negative word of mouth is bad‚ having online negative word of mouth should be worse. As solutions we can say that ZARA should pay more attention to the social pages complaints because it’s a way to avoid that their
Premium Pleading Receipt Complaint
Case Study: Zara – Apparel Manufacturing and Retail1 Zara is a chain of fashion stores owned by Inditex‚ Spain’s largest apparel manufacturer and retailer‚ and a pioneer amongst fast fashion companies (usually companies which imitate the latest fashions with cheaper in-store versions). In 2007‚ Inditex reported sales of about 9.5 billion Euros from more than 3‚600 retail outlets in 68 countries. As of 2013‚ it had in excess of 6‚000 stores worldwide (1800 of which were Zara outlets) and revenues
Premium Logistics Microsoft Word
Becoming a Strategic Partner: The Role of Human Resources in Gaining Competitive Advantage Abstract Although managers cite human resources as a firm’s most important asset‚ many organizational decisions do not reflect this belief. This paper uses the VRIO (value‚ rareness‚ imitability‚ and organization) framework to examine the role that the Human Resource (HR) function plays in developing a sustainable competitive advantage. We discuss why some popularly cited sources of sustainable competitive advantage
Premium Human resources Human resource management
is speed and responsiveness‚ this system is unable to keep up with this model. By assessing the pros and cons of the new IT system‚ with Zara’s brand image‚ I determined that implementing the new operating system and POS terminals is beneficial for Zara because 1. It will help to improve efficiency of information flow between Zara’s supply chain networks‚ 2. It removes the risk of the system becoming obsolete and no longer compatible with vendor’s machine upgrade‚ and 3. The new system will eliminate
Premium Operating system
19/02/2008 Source: Inditex Website Brand Quantity Zara 1‚134 Pull and Bear 520 Massimo Dutti 426 Bershka 510 Stradivarius 383 Oysho 293 Zara Home 205 Kiddy ’s Class/Skhuaban 230 TOTAL 3‚701 Inditex‚ as stated on its website‚ is one of the world’s largest fashion distributors: nearly 6 million of items were put on the market in 2006 (Figure 1). With eight sales concepts Zara‚ Pull and Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Kiddy ’s Class they boast nowadays 3‚701
Premium Inditex Economics Variable cost
The company that is going to be analyse in this essay is Inditex and particularly Zara‚ its main brand. Inditex Group is a textile company‚ the most important in the Spanish textile sector and one of the most important multinational and one of the most weighty multinationals in Spain. A Multinational Corporation can be defined as enterprises which own or control production or service facilities outside the country in which they are based (definition by the UN; Czinkota‚ 1992; page 298). Inditex
Premium Inditex
Marketing Campaign Noelle Androuin Fashion Industry Profile The Apparel Industry consists of companies that design and sell clothing‚ footwear and accessories. Product categories include everything from basics‚ such as underwear‚ to luxury items‚ for example‚ cashmere sweaters and alligator-skin handbags. Traditionally‚ Apparel companies are wholesalers‚ selling large quantities of goods to retailers‚ which markup items and sell them to consumers for a profit. However‚ it’s become more difficult
Premium Fashion Retailing Clothing
Internal analysis 3 The Value Chain 3 SMS-model 4 External analysis 4 PEST 4 Porter’s Five Forces 5 Competitor analysis 5 SWOT analysis 6 Conclusion 6 Literature 7 Enclosures 10 Enclosure 1 10 Introduction In 2009 H&M and Zara were accused of using child labour (www.ilo.org). Even though H&M is a huge company the scandal damaged the reputation of H&M and without the right recovering strategy the damages might have been fatal. Since the scandal H&M has worked
Premium Strategic management Website World Wide Web
apparel Similarities and differences: The fashion industry recognizes local designers for producing the major fashion apparels which is different from the case of Zara that operates on a global level. However the industry is aware of the major players around the globe of which Zara is one. The industry is government aided while Zara is privately funded. Many of the organizations in the fashion industry are also supported through corporations and
Premium Strategic management Vertical integration Rate of return
implication of Gateway’s decision to offer fewer configurations ? Zara : Apparel Manufacturing and Retail 1. What advantage does Zara gain against the competition by having a very responsive supply chain ? 2. Why has Inditex chosen to have both in-house manufacturing and outsourced manufacturing ? Why has Inditex maintained manufacturing capacity in Europe even though manufacturing in Asia is much cheaper ? 3. Why does Zara source products with
Premium Manufacturing Supply chain management Marketing