Asos Marketing report By Kirsty McAllister Contents 1.0Introduction 2.0 Micro & Macro Environment 3.0 Market research 4.0 Market Segmentation 5.0 Marketing Mix 5.1 Product 5.2 Place 5.3 Price 5.4 Promotional Mix 5.5 Importance of Organisation 6.0 Changes in Market conditions and its effects 7.0 Conclusion 1.0Introduction Marketing is all about identifying customers’ needs and wants. It also about putting the customer wants and needs at the centre of every department of the company
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STUDY ANALYSIS February 21‚ 2008 Sommaire I- Introduction 3 II- Analysis 4 III- SWOT Analysis 6 IV- Solutions 7 V- Recommendations 9 I- Introduction This case study presents two companies‚ Marks & Spencer and Zara‚ which are active in the apparel industry‚ and examines supply chains and the product-process linkages of both companies. Marks & Spencer‚ originally named Penny Bazaars‚ was founded by Michael Marks in 1884 in Northern England as a clothing sales
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Its 2012 an era of recession‚ financial losses‚ downsizing and market saturations but how can one forget ASOS (as seen on screen) whose still busy in breaking the ice between customers and retailers‚ setting new standards into the bug of customer relationship management (CRM). According to a (Mintel 2011) report‚ ASOS was established in 2000 in UK and right now its the largest independent online fashion and beauty retailer. It got listed on London stock exchange in Oct 2001. After getting a boost in
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Zara is one of the largest international fashion companies which belongs to the Inditex Group operating in textile design‚ manufacturing and distribution. Inditex is known to be the most successful fashion retailers in the world. The Inditex Group is made up of more than one hundred different companies which each have helped gain the success of the group. The Fashion Companies owned by the group include Pull and Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius and Zara being its Flagship chain store. The
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Zara Thrives by Breaking All the Rules - BusinessWeek Page 1 of 2 INNOVATION October 9‚ 2008‚ 5:00PM EST Zara Thrives by Breaking All the Rules How the Spanish apparel chain gets new designs into stores in two weeks while keeping costs low by Kerry Capell ARTEIXO‚ SPAIN Many U.S. apparel retailers are choking on slow-moving inventories as consumers hold back on spending. But Spain’s Inditex‚ whose Zara chain pioneered cheap chic‚ is zipping ahead. The $13.8 billion company‚ which
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E-commerce for ASOS in 2015 Introduction Online shopping has become very common‚ with more than 60% of consumers have ordered items online in the past year (Mintel‚ 2013a). Furthermore‚ online sales of clothing will increase by 14.5% to reach £10.7 billion in 2014 and online and mobile sales are expected to grow by 7-12% annually between 2012 and 2017‚ reaching $361.9 billion in 2017 (Mintel‚ 2014a). All these robust growth figures show that consumers become more accustomed to shopping online. ASOS‚ one
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Strategic Analysis – ASOS Alina Yarovaya BAMA 3.1 Assessor: Kevin Hefferman Contents Page 1. Introduction 2. Online Fashion Retail Macro Analysis 3. Competitive Strategy of ASOS 4. ASOS Resources and Capabilities 5. Strategic Options 5.1 Strategy Evaluation 6. Conclusion 7. Appendix 1 - ASOS Ethical Code of Conduct
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Question No1.Advantages of responsive supply chain of Zara? A responsive supply chain of Zara works collaboratively among the stakeholders to exchange information in a feedback loop in order to produce enough of a product to satisfy uncertain demand. Zara has greater visibility into the supply chain which makes it responsive to the current market. This allows Zara to sense and respond quickly to capitalize on new opportunities. The information systems are the heart of the business model which enables
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Zara: IT for Fast Fashion On a beautiful August night in 2003‚ Xan Salgado Badas and Bruno Sanchez Ocampo settled into seats at their favorite tapas bar in the Spanish city of La Corufia‚ ordered pulpo gallego (octopus Galician style)‚ and resumed their argument. Salgado was the head of IT for lnditex‚ a multinational clothing retailer and manufacturer headquartered in La Corufia
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1. Zara profile Zara is the most internationalized of Inditex’s chains which owned by Spanish tycoon Amancia Ortega. The first Zara store opened in 1975 and there are more than 1‚500 Zara stores around the world until now. It is claimed that Zara needs just two weeks to develop a new product and get it to stores‚ compared with a six-month industry average‚ and launches around 10‚000 new design each year. Zara has resisted the industry –wide trend towards transferring fast fashion production to
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