CASE STUDY: - ZARA: IT FOR FAST FASHION Zara’s success is attributed to its ingenious design‚ development‚ and production and supply chains in the world. It has been its culture to change its designs very frequently. This is mainly because they feel their differentiation point in the market is its new designs. Short-cycle production of small volumes of items has made Zara fundamentally different from other competitors. Zara has a short lead time and is more responsive to market trend. Salgado
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Introduction ZARA is one of the trendy garment retailers as an important brand in portfolio of Inditex. With development of technology and extension of market‚ ZARA has expanded to over 1‚500 stores in 44 countries‚ since founded at a Spanish town called La Coruña in 1975. In internationalization process‚ Zara employed various retailer formats‚ especially online shops‚ to complement weakness in traditional in-store purchase. Moreover‚ current development status of e-tailling is attractive for Zara to entry
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El Caso Zara Dirección de Marketing – Universidad de Valladolid Isabel Gamazo Sara Granero Raúl Canal Álvaro Zubizarreta Objetivos Describir el entorno en el que se desarrolla la actividad de Zara. Examinar el comportamiento y las motivaciones de los consumidores en el mercado de la moda actual. Estudiar las características del mercado de la moda y comprender como lo aborda la empresa: Segmentación Posicionamiento Diferenciación Comprender el entorno competitivo de la empresa. Analizar la
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Threats - ZARA Some threats that affect ZARA include international expansion‚ geographic scope‚ and intense competition. Zara recognizes that the company needs to have a competitive advantage in order to survive‚ so they are constructing a second distribution centre in Zaragoza. Also the company is still looking to expand internationally. Expanding in Spain is difficult for the company because of past experience in Sweden. Zara is considering expansion in North America‚ but is concerned that it
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CASO: ZARA IT FOR FAST FASHION L OS P ROBLEMAS • Existe una indecisión por parte de los encargados en el área de sistemas en la empresa ya que hay diferentes puntos de vista sobre si se mantiene el sistema actual de ventas o se implementa uno nuevo. A continuación se mencionan algunos de estos puntos de vista. En caso de dejar el sistema actual: o Se utilizara tecnología obsoleta en las tiendas‚ la cual puede llegar a perder el soporte técnico ya que el único proveedor de esta tecnología puede
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Report for supply chains of ASOS and Topshop Word counts: 1273 11th March 2013 Table of Contents 1.0 Introduction……………………………………3 2.0 Overview and Demographics 2.1 ASOS …………………………………………4 2.2 Topshop ……………………………………4 3.0 Supply Chain 3.1 Supply Chain of ASOS ……………….. 5 3.2 Supply Chain of Topshop ………….. 7 4.0 Conclusion ………………………………………9 5.0 Bibliography …………………………………..10 1.0 Introduction ‘Fashion
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Going into a Store verses Online Shopping Going into a Store verses Online Shopping When comparing two different ways of shopping most people do not even think about‚ they do both and not even realize it. In today’s society people shop while at work‚ after work and on the weekends‚ whenever time permits. Did you ever stop and think how can I get more time in the day for family or just myself? The best way to figure out with all the recourses we have; still most of us go into a store and spend
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Online Course versus Classroom Course The online course is a new phenomenon in education that allows students to take courses online‚ or through a computer database a school might offer. In this manner‚ students can learn at their own rate‚ and not have to physically answer to a professor in a typical classroom situation. This innovation allows students who may have families‚ or other obligations‚ to get degrees from home. However‚ there is little supervision that would be imparted to the student
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people be careful about what they post and share online? The two articles “Narcissism on the Internet isn’t risk free‚” and “Facebook photos sting Minn. high school students‚” both give an indebt look into the reality of posting online. They both share a similar opinion as to why people‚ especially students‚ should be careful when they are online. In the article “Narcissism on the Internet isn’t risk free‚” college professors examined the online world of social networking and discovered that many
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HIGH COURT JUDGEMENT The High Court hearing happened in three sittings and lasted for more than a week. One of the defences Asos used was that Asos is an acronym made out of their initial title “As seen on screen” and online retailer should be able to use it “in accordance with honest practices in industrial and commercial matters”. This has been referred to as “own name” defence. This was done under Article 12 which states that “Community trade mark shall not entitle the proprietor to prohibit
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