Study Analysis- Zara ABSTRACT This paper is based on case study on operation management and positioning strategy of Zara‚ one of the world’s fastest growing manufacturers of fashion clothing. Also a world leading fashion retailer brand of Inditex. The case study outlines how Zara transforms from a local clothing retailer it into a global successful brand. It addresses few components in the case study‚ such as the products and process control and integrate business model used in Zara. The case also
Premium Management Strategic management Retailing
Q 1.: What is unique about Zara’s business model? Zara has proved to be a maverick of its time it came at a time that the apparel industry was fragmented there was no integration‚ the costs incurred were enormous it was highly labor-intensive leading to outsourcing to save on costs and the business model prevalent was not proving to be highly successful as compared to the models of other industries. In came Zara and showed that strategic imperatives depended on how a retailer sought to create and
Premium Supply chain management Marketing Target market
Zara-Rapid Fire Fulfillment BUS3022/Fundamentals of Supply Chain Management August 19‚ 2013 Oliver Schwabe Zara-Rapid Fire Fulfillment It is becoming apparent that the ever changing environment in the global marketplace requires a swifter response time from businesses and their supply chains. The era when production was moved overseas‚ so businesses can take advantage of low-cost labor is coming to an end‚ because businesses are not only competing on price but also on time. The
Premium Supply chain management Management Supply chain
ZARA: THE TECHNOLOGY GIANT OF THE FASHION WORLD 2010 BACKGROUND Zara brand is the flagship chain store of Inditex Group; the Inditex Group is integrated by: ZARA‚ OYSHO‚ UTERQÜE‚ BERSHKA‚ STRADIVARIUS‚ MASSIMO DUTTI‚ and PULL AND BEAR. The owner of Inditex Group is the tycoon Amancio Ortega‚ the group headquarter is located on Coruña‚ Galicia‚ Spain‚ this was the place where the first Zara store opened in 1975. Zara has resisted the industry-wide trend towards transferring fast fashion production
Premium Inditex Wal-Mart
An insight into Zara as a Born Global Executive Summary Zara was first established just outside of Spain in1988‚ in 1994 Zara expanded into France and Mexico (Bhardwaj et al‚ 2010). Zara is owned by the INIDEX group in which it contributes to 64.8 per cent of total company sales (Inidex annual report‚ 2011) which was a 10 per cent growth on the previous fiscal year. Zara now has over 1830 stores worldwide across 82 markets in 64 countries‚ with plans to move into Korea‚ Egypt‚ Ukraine and Montenegro
Premium Market Marketing Globalization
Running head: Zara Case Paper Analysis 1 Zara: IT for Fast Fashion Case Analysis Sonal Bhagwat University of Houston-Victoria MGMT 6352-2011FA-25125 November 2011 Zara Case Paper Analysis 2 Table of Contents: • Abstract 3 • Case Description 4 • Goals and Strategy 5 - Speed and Decision-making 5 - Marketing‚ Merchandising‚ and Advertising 6 - Information Technology 6 • Problem Analysis Firm-based-value chain model
Premium Supply chain management Supply chain Value chain
Zara Case Analysis Operations Management MBM1110 Table of Contents Executive Summary ................................................................................................................................. 3 Introduction ............................................................................................................................................ 3 Outstanding Operational strategies .......................................................................................
Premium Inditex
3- Zara Vertical integrated Supply Chain To analyze ZARA supply chain‚ it is interesting to look closely at the product design‚ inventory management‚ evaluation of suppliers and vendors‚ logistics management‚ material management‚ time scheduling‚ information systems which are the main contributors in allowing Zara to offer cutting edge fashion at affordable prices. It is also interesting to consider other key performance indicators of Zara comparing to other peers in the retail market. 3.1- Design
Premium Inventory Supply chain management Retailing
MAYUR S. JAGTAP BVIMSR‚ MMS 2ND Yr. (OPERATIONS) GROUP II DATE: 6/10/10 ZARA: RETAIL @ THE SPEED OF FASHION CASE STUDY Q.1.How does ZARA manages more styles? Ans: - Zara’s success from the perspective of time-based competition. While most of people attribute Zara’s time-based success to its extremely short lead time and regard Zara as a benchmark for speed Managing more styles is possible for Zara mainly because of the shorter lead time (2-4 weeks) compared to industry average
Premium Inventory Manufacturing Safety stock
Case 2: Zara 1. What are the essential elements of Zara’s business model? The business idea of Zara is to link customer demand to manufacturing‚ and to link manufacturing to distribution. And based on this general idea‚ Zara has several essential elements for its business model. First‚ speed and decision making‚ which means that in the external level‚ Zara need to respond very quickly to demands of target customers‚ and always keep in style. While for the inside‚ Zara treasure intelligence
Premium Point of sale Decision making