El Caso Zara Dirección de Marketing – Universidad de Valladolid Isabel Gamazo Sara Granero Raúl Canal Álvaro Zubizarreta Objetivos Describir el entorno en el que se desarrolla la actividad de Zara. Examinar el comportamiento y las motivaciones de los consumidores en el mercado de la moda actual. Estudiar las características del mercado de la moda y comprender como lo aborda la empresa: Segmentación Posicionamiento Diferenciación Comprender el entorno competitivo de la empresa. Analizar la
Premium Inditex Sociedad
CASO: ZARA IT FOR FAST FASHION L OS P ROBLEMAS • Existe una indecisión por parte de los encargados en el área de sistemas en la empresa ya que hay diferentes puntos de vista sobre si se mantiene el sistema actual de ventas o se implementa uno nuevo. A continuación se mencionan algunos de estos puntos de vista. En caso de dejar el sistema actual: o Se utilizara tecnología obsoleta en las tiendas‚ la cual puede llegar a perder el soporte técnico ya que el único proveedor de esta tecnología puede
Premium Inditex Conocimiento Estados Unidos
Challenges Facing Global Managers Challenges that managers will face in the future may not only be with their existing local management responsibilities‚ but will probably include managing business abroad. Not only will change in the structure of the organization will occur‚ but also the roles and responsibilities of people within the organizations. The form of change which will be applied depends on many factors such as management‚ skills and expertise‚ and resources. The companies might focus
Free Globalization International trade World Trade Organization
Economic challenges facing UK business Ipsos MORI SURVEY – NOVEMBER 2011 Methodology 122 structured telephone interviews of approximately 15 minutes conducted between 6th October and 4th November 2011 Survey sample Sample by sector Manufacturing Where is the location of your head office? 15% 22% Construction Financial services 15% 9% 15% 34% UK Retail‚ transport & distribution Non-financial services Other 66% Outside the UK 24% Sample by global revenue
Premium Income tax Economics Tax
Introduction Horticultural deals in growing of fruits‚ vegetables and flowers while horticultural commodities have been growing in Kenya since 1950`s‚ the government only began to allocate resources for research and export promotion in late 1960`s. as a result of the government encouragement the volume of horticultural exports from Kenya rose almost 25 fold between 1968-1986‚ becoming a major source of foreign exchange. The horticultural export sector has experienced rapid growth since 1966 because
Premium International trade European Union
the Challenges Facing Singapore’s Mrt System There are many factors that are important for a world class transportation system; factors such as smart‚ safety‚ reliability and convenience. In a world class transportation system‚ it has to be competitive and sustainable‚ it has to be smart. Smart means offering intelligent transportation alternatives.. Smart means rising to the occasion and setting vigorous standards. Smart means not dumbing down transportation systems because of challenges‚ but
Premium
Module Code: PM501 2T Class/Group: Group A‚ Class 1 Module Title: Skills for Study 1 Assessment: Final Essay Assessment Title: Discuss some of the challenges facing international students in higher education and suggest some possible solutions. Tutor Name: Kinga Maior Student ID Number: 2060494 Date of Submission: Thursday 2nd May 2013 Word Count: 1‚004 The number of international students studying in the UK has soared over the past decade due to globalization. Paige (1990) defined International
Premium Higher education University Student
Leading and managing people and resources BSB10351-5 The challenges and opportunities facing today’s leaders and managers Submitted by: Kevin Broe 28/05/2013 Introduction This assignment looks into the challenges and opportunities facing today’s leaders and managers. The assignment is broken down into four simple parts. * What are leaders and manager and how do they differ? * The challenges and opportunities that face both in today’s world * Three different leadership and management
Premium Management Organization Project management
Global financial crisis having started in wealthy countries is being felt around the world. Rich country governments rush to bail out failing institutions‚ many of which are responsible for the problems in the first place. On the other hand‚ the nature of the crisis threatens to destabilize much of the economy so it seems that something needs to be done. Yet this situation could have long been avoided. The climate is changing. The earth is warming up‚ and there
Premium Earth Economics Global warming
Apple Computer‚ Inc. Frances Woodyard Jacinta Acquay BUS 499 - Business Administration Capstone 1/29/2012 Describe the strategic challenges facing Apple Computer. The fast pace of technological change and competition are the challenges that Apple Computer is facing. Its strategic moves into communication devices and portable devices for downloading music and movies the company is in stiff competition from all venues. With no entry barrier in this business Apple has competitors‚ with lower priced
Premium Steve Jobs Apple Inc. Customer