Case Study One – Zatswho LLC. 1. What tips can you offer Cooper and Schwinoff about family members who start and run a business together? What pitfalls would you warn them to avoid? Some tips that I would offer Cooper and Schwinoff would be to listen to one another and compromise on what you may or may not think is the right thing to do. A tip that I would offer Schwinoff would be that even though Trisha is your mother stand up for what you think is the right thing to do with the company but
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which means you could either be overly critical or overly protective of them. • You may provide too much supervision or teamwork--or you may provide too little. 2. Suppose that Cooper and Schwinoff had approached you when they were launching Zatswho concerning the form of ownership they should use. Which form of ownership do you recommend they use. Why? Legally‚ you can still create a general partnership agreement with a handshake - but it’s not smart. Like any relationship‚ partnerships are
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the tips towards running a successful family business inclusive of the pitfalls that the business owners should avoid. With adequate evidence‚ I will look into a viable specific ownership type that the Zatswho business should use. I will eventually delve into the target market group that the Zatswho should focus own in particular. Many family businesses are turning to strategic offsite meetings to help them quickly adjust‚ adapt and take advantage in this challenging economy. However‚ the day-to-day
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TO: Trish Cooper and Carrie Schwinoff FROM: DATE: October 2‚ 2013 SUBJECT: Marketing Strategy for Zatswho Marketing research has shown that guerilla marketing campaigns can be highly effective at relatively low cost (Hutter & Hoffman‚ 2011). I have developed a guerilla marketing strategy for your company that will focus on logo placement and social media. The goal of this marketing strategy is to win over potential customers of your target market‚ which is parent of toddlers (Hutter & Hoffman
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