of female equality and empowerment. It has been at its highest point in recent years and has created the new concept of “Femvertising”. In short‚ Femvertising is taking a modern day feminist issue‚ such as body image‚ and portraying it in an advertisement. Advertisers will usually do this for one of two reasons: to sell a product or just to bring awareness to the issue. However‚ the main goal of femvertising is to inspire women to change their perspective on the issue and even regain lost confidence
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Q.1: a) PORTER’S FIVE FORCES ANALYSIS & PORTER’S VALUE CHAIN TECHNIQUES. Michel porter(1998) provided a frame work that models an industry as being influenced by five forces. This simple tool that supports strategic understanding where power lies in a business situation. It also help to understand both the firms current competitive position‚ &strength of a position that the company looking to move in to. Five forces diagram in the (Appendices 1.1). Threat of new entrants:
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Harlequin Five Forces Analysis Threat of Entry High economies of scale required. For an entrant to gain success in romance novel market‚ it must possess mature sales‚ production‚ and distribution to operate effectively‚ which also leads to great risk. High product differentiation required. Other companies start to add more features while Harlequin products remain relatively unchanged. Significant capital requirement required. This is evident in Simon and Schuster’s case‚ in which it bears a high
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The Influence of Online Advertisement Introduction Background of the Study Does online advertising significantly influence students of the University of the East-Caloocan in patronizing local product? There have been many studies that focus on online advertisements in local products. 8 of these studies are examined by the group. 5 of these studies represent the growth of the online advertisements. 3 of these studies indicate the behavioural intention and negativity of online ad
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Caring in Three Dimensions This paper will carefully elaborate three different theories‚ theory of transpersonal caring by Jean Watson (1979)‚ theory of culture care diversity and universality by Madeleine Leininger (2006) and the caring theory by Anne Boykin and Savina Schoenhofer (1993). All theorists delved on a common denominator‚ caring. The core concept will be interpreted in three different dimensions‚ following each of the theorists’ interpretation. Similarities and differences will be deliberated
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The ads I chose‚ and media in general‚ contain messages that lean heavily toward the traditional belief systems of popular cultural majority‚ that place arbitrary meanings on bodies based on biological differences. The world we live in is still highly gendered and the norms we have constructed are considerably rigid‚ pervasive and persistent in their adherence among citizens. The hegemonic ideals of sex and gender have left an indelible mark on America’s society and is still seen today in media marketing
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Hofstede cultural dimensions 5 dimensions Power distance is defined as "the extent to which the less powerful members of institutions and organisations within a country expect and accept that power is distributed unequally". Individualism pertains to societies in which the ties between individuals are loose: everyone is expected to look after himself or herself and his or her immediate family. Collectivism as its opposite pertains to societies in which people from birth onwards are integrated
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Kurt Vonnegut‚ the author of Slaughter-house Five‚ wrote several novels compacted into one whole novel to convey a different perspective on a specific view controversial to many. Slaughter-house Five is metafiction that talks about Vonnegut’s experience in the war. Throughout the story‚ we follow Billy Pilgrim as he experienced several events in the war and ultimately the bombing of Dresden. Through several characters‚ dialogue and events we are presented within the novel‚ we get the use of several
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Mark Antliff‚ “The Fourth Dimension and Futurism: A Politicized Space‚” The Art Bulletin‚ Vol. 82‚ No. 4 (Dec. 2000)‚ pp. 720-733. 1. What does Antliff explore‚ with respect to the Futurists’ incorporation of aesthetic theories of time and space? Whose notions of temporality and intuitive consciousness does the author analyze? (p. 720) Antliff explores the futurists’ incorporations of aesthetic theories of time and space into a utopian campaign to transform the consciousness of the Italian
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v=0eN9KP6lOZs (The Commerial) McDonalds Cha Cha Commercial Analysis In this commercial‚ there is a family consisting of a father‚ mother‚ and daughter sitting in the dining room table eating their dinner that they have bought from McDonalds. The family is dressed formally as though they are going church following their meal. As the family is participating in their dinner‚ the son begins to proceed into the dining room area in his 1990’s yellow and black jump suit‚ sun visor hat that is tilted to
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