com/largest-target-markets-alcohol-advertising-66914.html Roach‚ Kelly. (2014). Consumer Behavior Theory and Marketing Strategy Retrieved from http://education-portal.com/academy/lesson/consumer-behavior-theory-and-marketing-strategy.html#lesson Zeithaml‚ Valrie (2010). Wiley International Encyclopedia of Marketing Retrieved from http://onlinelibrary.wiley.com/doi/10.1002/9781444316568.wiem01055/pdf
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for the elderly (2011-2012 Policy Address‚ 2011) may attract more consumption on the service provided by the association. Moreover‚ there is a rising trend for the elderly to adopt new technologies when the technologies meet their needs. (Gilly & Zeithaml‚ 1985). The industry may employ more technology elements into the field to enhance its attractiveness. Current targeted customers served Current targeted customers are mostly the seniors and people in need in the community. They comprise chronic
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“service quality”‚ there are many researchers who have defined this concept in different ways. For examples‚ Cronin and Taylor (1994) defined service quality as a form of attitude representing a long-run overall evaluation. While Parasuraman and Zeithaml (1985‚ p.48) view service quality as “ a function of the differences between expectation and performance along the quality dimension”. In this research‚ we focus on major customers in KFC fast-food restaurant‚ service quality is defined in term of
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/1756-669X.htm IJQSS 1‚1 Service quality‚ customer satisfaction‚ and behavioral intentions in fast-food restaurants Hong Qin and Victor R. Prybutok Information Technology and Decision Sciences Department‚ College of Business Administration‚ University of North Texas‚ Denton‚ Texas‚ USA Abstract Purpose – This study aims to explore the potential dimensions of service quality‚ and examine the relationship
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Factors influencing successful brand extensions Dr Leif E. Hem Associate Professor Norwegian School of Economics and Business Administration Breiviksveien 40 N-5045‚ Bergen Norway Tel No. Int. Code + 47 55 95 96 85 Fax No. Int. Code + 47 55 95 98 74 email: leif.hem@snf.no Leslie de Chernatony* Professor of Brand Marketing Birmingham University Business School The University of Birmingham Winterbourne 58 Edgbaston Park Road Edgbaston Birmingham B15 2RT England Tel No. Int. Code + 44 121 414 2299
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3.2 Research Approach Research is a systematic investigation that is used to seek answers to questions‚ while the methodology is a system of rules that are explicit and built on which the survey is based and against which knowledge claims are generally valued (Nachamias et al.‚ 1996). The research is performed on the basis of the theory that was extracted from the study of the deep literature and helps to interpret and collect the data. The theory serves as a basis to conduct the research. A research
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1.1 INTRODUCTION This chapter introduces the significant perceptions that are used right through this study; this involves dining experience and the students’ satisfaction in food chains. The term fast food is use for the food which can be prepared and served quickly than any other meal‚ minimum preparation time is considered for fast food‚ generally this term refers to food sale in restaurants and stores with low time preparation and served to customers in form of packaged for take away /takeout
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International Journal of Scientific & Engineering Research Volume 4‚ Issue 7‚ July 2013 ISSN 2229-5518 1 TQM-Based Self-Assessment Tool for Hospitality Industry. Walid Youssef Montasser - Prof Dr. Abd Alhakim Al Manhawy – Prof Dr. Essam Alanany Abstract: In the hospitality industry‚ quality is of extreme importance but so far the focus of many institutions working in the field of hospitality have only been on training front line staff to ensure guest satisfaction. When a customer stays
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Interpretation. Easterling‚ D.‚ Kenworthy‚ A.‚ Nemzoff‚ R.‚ 1996. The greening of advertising: a 25-year look at environmental advertising Evanschitzky‚ H.‚ Wunderlich‚ M.‚ 2006. An examination of moderator effects: the four stage loyalty model Gilly‚ M.C.‚ Zeithaml‚ V.A.‚ 1985. The elderly consumer and adoption of technologies. Green Hotel Association‚ 2008. What are Green Hotels?‚ Retrieved May 10‚ 2008‚ from Green Hotel Association (GHA) Web site: http://www.greenhotels.com/ Hotelier‚ G.‚ 2005. July 9‚ Hilton
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IntroductionThe world economy nowadays is increasingly characterized as a service economy. This is primarily due to the increasing importance and share of the service sector in the economies of most developed and developing countries. In fact‚ the growth of the service sector has long been considered as indicative of a country’s economic progress.Economic history tells us that all developing nations have invariably experienced a shift from agriculture to industry and then to the service sector as
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