Customer Satisfaction and Its Impact on Service Development of Sonali Bank Problem Statement In the current study‚ the researcher will use five important dimensions like reliability‚ responsiveness‚ assurance‚ empathy‚ and tangibles to find out the customer service quality of Sonali Bank. The problem statement‚ then‚ is stated as follows: “The current study will identify the customer service quality of Sonali Bank considering key dimensions such as reliability‚ responsiveness‚ assurance
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(2011). Strategic Management Concepts and Cases (13th Ed). London: Prentice Hall. Sharp‚ J.A. (2007). Evaluating the effect of sourcing decisions on e-commerce process operations risk. European Journal of Operational Research‚ 180 (2)‚ 815-833. Zeithaml‚ V.A.‚ Bitner‚ M.J. and Gremler‚ D.D. (2008). Services Marketing. McGraw Hill: Higher Education.
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Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking context. In particular‚ it will discuss the significance and influence of the underpinnings of the relationship marketing such as trust‚ commitment‚ conflict handling‚ values and empathy on customers’ loyalty in the banking sector. This chapter contains; (1) Background of The Study‚ (2) Problem Statement‚ (3) Specific Objectives of This Study‚ (4) Research Question
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Chapter 1: Introduction 1.1 Abstract A campus living environment has significant impact on a student’s progress during his or her study time. Therefore‚ a university should always consider the importance of providing quality student’s accommodation with consideration on the aspects of design‚ social and also public amenities available to the students. This is to ensure that students will live in suitable and comfortable surroundings thus will enhance their satisfaction towards the university accommodation
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References: 12. McQuarrie (1995)‚ p. 12. 13. L.L. Berry‚ On Great Service: A Framework for Action (New York: Free Press‚ 1995)‚ pp Press‚ 1987). April 1986). 16. Zeithaml etal. (1996).
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Marketing Analysis Your name Class Instructor Date Marketing Analysis It takes hard work to create image of the company or brand or products in a given market as noticed by a target market. Whether marketing a piece of merchandise‚ a service‚ a company or even a person‚ positioning is crucial to the success of any product. Positioning of that product is about how you get into the mind of the prospective customer. You must first get into a prospect’s mind and then occupy that
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Zara is considered as one of the greatest global fashion companies. This belongs to the Inditex as one of the greatest groups of distribution in world. Its specific model of thebusiness is consumer –based and comprises the distribution‚ manufacture and selling of the products with the help of extensive system of group owned retailers. It has been examined that designers of Zara are continuously tracking the preferences of customer and placing the orders with the external and internal suppliers. The
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Journal of Economics and Sustainable Development ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online) Vol.2‚ No.4‚ 2011 www.iiste.org Role of CRM in Profitability of Service Organizations: A Case of a Leading Telecommunication Company in Bangladesh Mohammad Mizenur Rahaman (Corresponding Author) Assistant Professor Department of Business Administration Shahjalal University of Science and Technology Sylhet -3114‚ Bangladesh E-mail: mizen.ban.sust@gmail.com Alternative E-mail: mizen_397@yahoo.com
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It includes how the user can locate the material that their need and fulfil the need of user by using website. In other hand‚ the website is function as a quickly and easily medium that assist user find what the user looking for (Parasuraman‚ A.‚ Zeithaml‚ V.A. and Malhotra‚ A 2005). Besides‚ this aspect was supported by Benbunan-Fich‚ (2001) mention that ease of use is important factor in web site design that related to final satisfaction of users and it is supported by most of the researcher. Apart
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