J. of the Acad. Mark. Sci. (2009) 37:161–169 DOI 10.1007/s11747-008-0116-y ORIGINAL EMPIRICAL RESEARCH The effect of superstitious beliefs on performance expectations Lauren Block & Thomas Kramer Received: 7 January 2008 / Accepted: 15 August 2008 / Published online: 9 September 2008 # Academy of Marketing Science 2008 Abstract We explore superstitious beliefs as a basis of product performance expectations and their impact on initial purchase likelihood and subsequent satisfaction. In
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CHAPTER I INTRODUCTION Mati has always been known as a beach destination. There some beaches in Mati that really enjoy and also relax for the same time. Measuring and managing customer satisfaction is important for the survival‚ development and success of the tourism business (Sirakay‚ 2003). Customer’s satisfaction is the main concern for every resort and hotel in order to keep the customers loyal to the resort and make them permanent visitors. It is believed that higher level of customer satisfaction
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Written by: Birgit Löhndorf Department of Marketing‚ Vienna University of Economics and Business‚ Vienna‚ Austria Written by: Adamantios Diamantopoulos Department of Business Administration‚ University of Vienna‚ Vienna‚ Austria Abstract Prior research acknowledges employees’ crucial role in building strong service brands‚ yet empirical research on how to turn employees into brand champions remains scarce and has been largely approached from an internal branding perspective. Drawing on social
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An analysis of the factors of successful implementation of customer relationship management in chain of supermarkets in the United Kingdom 1. Introduction Today‚ more and more companies find that cultivating customer loyalty is a key factor to achieve success. Customer relationship management (CRM) focuses on the relationship between customer and company. Due to this feature‚ many companies are trying to establish their own CRM system for helping them to connect new customers and boost old
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A. Product Description 1. Name of the Product The company will outsource motorcycles from EASTWORLD MOTOR INDUSTRIES CORPORATION (EMIC) where its head office is in Caloocan City. We will have different kinds of motorcycles such as: Underbone‚ Scooter‚ Solo‚ On/Off Road‚ Business Type‚ Cruiser‚ Ebikes and AEON. * Company Logo 2. Properties of the Product Motorcycle components and systems for a motorcycle are engineered‚ manufactured‚ and assembled in order to produce motorcycle
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ijcrb.webs.com MAY 2012 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 4‚ NO 1 THE RELATIONSHIP BETWEEN BRAND TRUST‚ CUSTOMER SATISFACTION AND CUSTOMER LOYALTY. (EVIDENCE FROM AUTOMOBILE SECTOR OF PAKISTAN) Talat Mahmood Kiyani (Corresponding Author) Assistant Professor Department of Management Sciences‚ COMSATS Institute of Information Technology Islamabad‚ Pakistan Mohammad Raza Ullah Khan Niazi Assistant Professor Department of Management Sciences‚ COMSATS Institute
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com/doc/33325629/Characteristics-of-Service-Marketing 2. http://en.wikipedia.org/wiki/Service_%28economics%29 3. http://www.qualitywaves.com/Other%20Articles/BQR%20Serv%20Qlty%20jly%20071.pdf 4. UITS Library 5. Book: service Marketing by Valarie A Zeithaml and Mary Jo Bitner
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University of Iowa Iowa Research Online Theses and Dissertations 2012 Three essays on the customer satisfaction-customer loyalty association Young Han Bae University of Iowa Copyright 2012 Young Han Bae This dissertation is available at Iowa Research Online: http://ir.uiowa.edu/etd/3255 Follow this and additional works at: http://ir.uiowa.edu/etd Part of theBusiness Administration‚ Management‚ and Operations Commons Recommended Citation Bae‚ Young Han. "Three essays on the customer satisfaction-customer
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An executive summary for managers and executive readers can be found at the end of this article Advances in the internal marketing concept: definition‚ synthesis and extension Mohammed Rafiq Lecturer in Retailing and Marketing‚ The Business School‚ Loughborough University‚ Loughborough‚ UK Pervaiz K. Ahmed Unilever Lecturer in Innovation Management‚ University of Bradford Management Centre‚ Bradford‚ UK Keywords Services marketing‚ Internal marketing‚ Customer orientation‚ Service quality
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CUSTOMER SATISFACTION‚ CUSTOMER LOYALTY & THE IMPACTS OF SERVICE QUALITY IN HOTEL SERVICE: THE CASE OF THREE STAR HOTELS IN DA NANG VIETNAM *** ABSTRACT Nowadays‚ “service quality” is mentioned a lot when hoteliers and marketers discuss about how to improve a hotel’s competition capabilities. Many researchers figure out that customer use five dimensions to judge service quality of a hotel – tangibles‚ reliability‚ responsiveness‚ assurance‚ empathy. The gap between expected and perceived service
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