ISSN : 23 30-9519 (O nline) | IS S N : 2 2 3 1 -2 4 6 3 ( Pri n t ) An Empirical Research on Factors Affecting Mobile Subscriber Intention for Switching between Service Providers in India 1 IJMBs Vol. 1‚ Issue 3‚ septeMBer 2011 1‚2 Dept of M.B.A.‚ Auroras’ Pg College‚ Moosarambagh‚ Hyderabad‚ Andhra Pradesh‚ India. 3 Auroras Pg College‚ Ramanthapur‚ Hyderabad‚ Andhra Pradesh‚ India. at present there are around 15 service providers in this market among them including Bharti‚ Reliance
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workplace is an important endeavor that any business company cannot take lightly. Moreover‚ many scholars agree that service quality can be decomposed into two major dimensions (Gronroos‚ 1984; Lehtinen and Lehtinen‚ 1982). The first is referred to by Zeithaml et al. (1985) as “outcome quality” and the second by Gronroos (1984) as “technical quality”. However‚ the first dimension is concerned with what the service delivers and on the other hand; the second dimension is concerned with how the service is
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hapter 2 Literature Review Introduction to Literature Review This chapter will mainly discuss on the study that are done by previous research of other authors in the similar area of the present study. Throughout this chapter‚ there will be comprehensive discussion on theoretical and practical views of previous studies done in online shopping and offline shopping for apparels. This study combines factors that other studies have done that will influence the consumer’s purchasing decision in online
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Finance Vol. 28 No. 2‚ 2010 pp. 123-139 q Emerald Group Publishing Limited 1463-578X DOI 10.1108/14635781011024863. • Kelley‚ S.‚ Hoffman‚ D. and M.A. Davis (1993). Typology of Retail Failures and Recoveries. Journal of Retailing‚ 69(4)‚ 429^52. • Zeithaml‚ Valarie A.; A. Parasuraman and Leonard L. Berry (1985). Problems and Strategies in Service Marketing. Journal of Marketing‚ 49(2)‚ 33-46.
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eds. Chicago: American Marketing Association‚ 99-107. Parasuraman‚ A.. Berry‚ L. L .and Zeithaml‚ V.A. (1988)‚ “SERVQUAL: A Multiple-Item Scale for Measuring Service Quality‚” Journal of Retailing‚ 64 (1)‚ 12-40. Parasuraman‚ Zeithaml & Berry (1985). A conceptual model of Service quality and its implication for future research. Journal of Marketing‚ 49(4)‚ 41-50. Parasuraman‚ A.. Berry‚ L. L .and Zeithaml‚ Valarie A. (1991)‚ “Refinement and Reassessment of the SERVQUAL Scale‚” Journal of Retailing
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IJMBS Vol. 1‚ Issue 3‚ September 2011 ISSN : 23 30-9519 (O nline) | IS S N : 2 2 3 1 -2 4 6 3 ( Pri n t ) An Empirical Research on Factors Affecting Mobile Subscriber Intention for Switching between Service Providers in India 1 1‚2 G. N. Satish Kumar‚ 2H. Vani‚ 3S. Vandana Dept of M.B.A.‚ Auroras’ Pg College‚ Moosarambagh‚ Hyderabad‚ Andhra Pradesh‚ India. 3 Auroras Pg College‚ Ramanthapur‚ Hyderabad‚ Andhra Pradesh‚ India. Abstract This empirical study has investigated the
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Executive Summary As social media has grown‚ the amount of virtual communities (VC) and consumer-generated contents have increased and established its power. This provided marketers so many opportunities and advantages to convey their marketing survey or to plan and implement marketing strategies. However‚ due to enormous amount of data and various possibilities to use this marketing tool‚ it has become great mystery for some businesses how they can use it wisely. Issues can be seen when some marketers
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very much important for the service quality. Tangibility was rated as the most important dimension followed by assurance‚ reliability‚ responsiveness and empathy. The questionnaire used for this study was “SERVICE Quality: SERVEQUAL (Parasuraman‚ Zeithaml‚ and Berry 1986‚ 1988)”. The measurements used were on the basis of SERVEQUAL Model which is the best way to measure the service quality. This study state that the expectations were so much high but the perceptions are not that much strong and there
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l method For the proposed analytical method we used SPSS Student Version 17.0 for Windows. This program helped us to rearrange and organize the data we gathered from the survey. Furthermore it allowed us to analyze and interpret the data into expressive information. With the aid of SPSS we find scale data such as frequencies‚ mode‚ median‚ range‚ variance and standard deviation. In addition cross tabulations‚ descriptive analysis techniques and inferential analysis techniques 4.0 RESEARCH
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The University of Bradford A Study of Service Quality of the Singapore Book Industry Being a Final Year Project Paper submitted in partial fulfillment of the requirements for the degree of Bachelor of Science (Honours) in Business and Management Studies (Marketing) In the University of Bradford By By Tan Kian Meng S7723953G CLASS: BScMM II 99/7 24 FEBRUARY 2001 ACKNOWLEDGEMENTS First‚ I would like to thank my supervisor‚ Mr Justin Kung who gave me his valuable advice throughout
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