The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960-4529.htm MSQ 17‚1 Customer based brand equity: evidence from the hotel industry ¨¸ Ruchan Kayaman and Huseyin Arasli Eastern Mediterranean University‚ Gazimagusa‚ Turkey Abstract Purpose – The paper aims to explore interrelations of the four brand equity components; brand awareness‚ brand loyalty‚ perceived quality and brand image in hotel industry and improve the conceptualization of customer-based
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Consumer Buying Behavior Consumer Markets and Consumer Buying Behavior Consumer behavior is the actions a person takes in purchasing and using products and services‚ including the mental and social processes that precede and follow these actions Consumer Buying Behavior refers to the buying behavior of final consumers individuals & households who buy goods and services for personal consumption. Prof. P.V. Balakrishnan All these consumers make up the consumer market. The central
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html [Accessed 9 Aug. 2014]. 15. Slideshare.net‚ (2014). Product life cycle & marketing strategies. [online] Available at: http://www.slideshare.net/amaringale1/product-life-cycle-marketing-strategies [Accessed 10 Aug. 2014]. 16. Anderson‚ C. and Zeithaml‚ C. (1984). Stage of the Product Life Cycle‚ Business Strategy‚ and Business Performance. Academy of Management Journal‚ [online] 27(1)‚ pp.5-24. Available at: http://amj.aom.org/content/27/1/5.short [Accessed 11 Aug. 2014]. 17. Forwardanalytics
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Hotels Increases Notably‚ Pres Release‚ [online]Available at: ‚viewed 10th December 2012 Robinson‚ J.‚ 2010‚ How The Ritz-Carlton Manages the Mystique‚ GALLUP Business Journal‚ viewed 11th December 2012‚ retrived from LexisNexis database Wilson‚ A.‚ Zeithaml‚ V. A.‚ Bitner‚ M.J. & Gremler‚ D.D.‚ 2012‚ Services Marketing. Integrating Customer Focus Across the Firm‚ 2nd European Edition‚ London: McGraw-Hill‚ retrived from Aston University Library
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she has 27 years of experience working with key executives‚ business leaders and Fortune 500 companies as a behavioral psychologist‚ consultant‚ coach and trainer. LaMarsh and Associates‚ Inc.‚ November 17‚ 2008 Bateman‚ Thomas S.‚ and Carl P. Zeithaml. Management: Function and Strategy. Homewood‚ IL: Irwin‚ 1990.‚ Albert Vermeulen‚ Director of Consulting Services for LaMarsh & Associates‚ Inc. Oliver Recklies‚ August 2000 Karan Prakash‚ Teresa‚ Laura‚ BR F/Mayor Zaldy Lopez Gariguez‚ 1998
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Contents 1.0 Introduction 1.1 Marmite 2.0 Consumer Behaviour 2.1 Motivations and involvement 2.2 How Marmite attempts to attract and retain customers 2.3 Appealing to attitudes and values 3.0 Marketing Mix 3.1 Product 3.2 Price 3.3 Place 3.4 Promotion 4.0 Conclusion 4.1 Recommendations 4.2 Conclude 5.0 Reference Word Count 2154 Principles of Marketing Assignment 1.0 Introduction The purpose of this report is to evaluate Marmite‚ using appropriate behavioural
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Theodore. 1960. "Marketing Myopia". Harvard Business Review. July/August 1960. Normann‚ Richard and Rafael Ramirez. 1993. "From Value Chain to Value Constellation: Designing Interactive Strategy". Harvard Business Review. July/August‚ Vol.71‚ issue 4. Zeithaml‚ Valerie A. and Mary Jo Bitner. 2003. "Services Marketing – Integrating Customer Focus Across the Firm – 3rd edition ". McGraw-Hill: U.S.
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|[pic] | | Factors Affecting Customer’s Repurchase Intentions Towards green consumable goods. | |Group 6 | |
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based on trade in services. A service is characterised by its intangibility‚ inseparability (the simultaneous production and consumption of services)‚ heterogeneity and perishability over time and space (Regan 1963; Rathmell 1966; Shostack 1977; Zeithaml et al 1985‚ cited in Wolak 1998). Alternatively‚ services are economic activities which have no direct involvement with agriculture‚ mining‚ or manufacturing (OECD 2000). Both macro and meso-scale impacts will be examined‚ starting with the macro;
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Module Title: Services Marketing Module Code: MC6061 CASE STUDY: Creating a drama at T.G.I. Friday’s Table of Contents What are the connections between theatre and T.G.I. Friday’s? Is the dramaturgical analogy a good one? Why? 3 What is meant by a critical incident? How can TGI Friday’s identify what constitutes a critical incident and assess whether it has achieved customer satisfaction? 4 Analyse the service interaction process at T.G.I. Friday’s based on the following concepts/models:
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