Services Marketing in the Hospitality Economy: An exploratory study Fotis C. Kitsios Technical University of Crete‚ Dept. of Production Engineering and Management‚ Chania‚ Greece Paper prepared for presentation at the 98 th EAAE Seminar ‘Marketing Dynamics within the Global Trading System: New Perspective s’‚ Chania‚ Crete‚ Greece as in: 29 June – 2 July‚ 2006 Copyright 2006 by [Fotis C. Kitsios]. All rights reserved. Readers may make verbatim copies of this document for non - com mercial
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5th Edition. 5 Edition. Brightstar Media‚ Inc. * Aaker‚ D.‚ (2009). Strategic Market Management (Strategic Market Managment). 9 Edition. Wiley * Parry‚ M.‚ (2001). Strategic Marketing Management: A Means-End Approach. 1 Edition. McGraw-Hill. * Zeithaml‚ V.‚ (2002). Services Marketing. 3 Edition. McGraw-Hill/Irwin WEBSITES Oman Cables‚ (2010). About Us. (Online). URL: http://www.omancables.com (Date Visited: 20th July 2012) OTHERS Jaju‚ A.‚ Joiner‚ C. and Reddy‚ S. K. 2006‚”Consumer Evaluations
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Essay Question Analyse and discuss the benefits and drawbacks of a demand-led vs. supply-led understanding of the tourism system. According to the United Nations World Tourism Organisation‚ often identified by many as the UNWTO (Lickorish & Jenkins‚ 1997)‚ define the term ‘Tourism’ as “the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes” (Tuberkugurlu‚ 2012). The term ‘supply
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relationship marketing. Journal of Marketing‚ 58(7)‚ 20-38. Nguyen‚ N.‚ LeBlanc‚ G. (2001). Corporate Image and Corporate Reputation in customers’ Retention Decisions in Services. Journal of Retailing and Consumer Services‚ 8‚ 227-236. Parasuraman‚ A.‚ Zeithaml‚ V. A.‚ Berry L. L. (1988). SERVQUAL: A multiple item scale for measuring consumer perception of service quality. Journal of Retailing‚ 64(1)‚ 12 -40. Pritchard‚ M. P.‚ Howard‚ D. R. (1997). The loyal traveler: examining a typology of service patronage
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SERVICES MARKETING PLAN ________________________________________ WAITING TIME AT THE ACCIDENT & EMERGENCY (A&E) DEPARTMENT CONTENTS TITLE PAGE 1 LIST OF FIGURES AND TABLES 2 1. Executive Summary 3 2. Introduction to Changi General Hospital‚ Singapore 4 3. Situation Analysis 3.1. SWOT Analysis 3.2. Target Market Segmentation 3.3. Positioning 5 - 8 5 - 6 6 - 7 7 - 8 4. Marketing Objectives 8 5. Services Marketing Audit 8 - 11
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Bibliography: Management – Functions and Strategy Second Edition – Thomas S. Bateman and Carl P. Zeithaml Management and Organisational behaviour – Laurie J. Mullins Business Organisation and Processes Study Guide – Gautam Rajkhowa
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Strategy Innovation for Taza Mia Coffee‚ Philippines: Service Quality Approach Prof. Ramon George Atento‚ MBA‚ Faculty of College of Business and Accountancy Lyceum of the Philippines University-Laguna‚ Philippines; george_atento@lpl.edu.ph Christelle Mae Angulo Student of College of Business and Accountancy Lyceum of the Philippines University-Laguna‚ Philippines; christelle.angulo@ymail.com Diane Carandang Student of College of Business and Accountancy Lyceum of the Philippines University-Laguna
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International Journal of Business and Social Science Vol. 3 No. 16 [Special Issue – August 2012] The Impact of Service Quality‚ Customer Satisfaction and Loyalty Programs on Customer’s Loyalty: Evidence from Banking Sector of Pakistan. Samraz Hafeez SZABIST Islamabad‚ Pakistan. Bakhtiar Muhammad Faculty Member SZABIST Islamabad‚ Pakistan Abstract Top organizations know that the road to success runs through their customers. Hence in today’s world‚ the companies who do not provide value to
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INTRODUCTORY MARKETING BIK 0012 FIRST SIT ASSIGNMENT 2009/10 VIKKI PADGETT Word Count: 2‚423 (excluding references) Brief: The concept of marketing has been around for a long time. Discuss how marketing has developed over time and the possible impact (if any)‚ marketing may have on society. Use examples known to you‚ to support your answer. When looking at the history of marketing‚ firstly the definition of marketing must be stated
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Service Quality Dimension of SriLankan Airlines Service Marketing (MKT 3113) Individual Assignment Department of Marketing Management Faculty of Commerce & Management Eastern University‚ Sri Lanka B.Sarangan EU/IS/2007/MS/65 Index No: - MS 885 Contents Introduction to Services Marketing 02 Specific Characteristics of Services 02 7 Ps of Services Marketing 02 Service Quality 04 Dimensions of Service Quality 04 5 Dimensions of Service Quality 05 SriLankan
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