accessed January 31‚ 2015. Moth‚ D. (2013)‚ How Cadbury uses Facebook twitter Pinterest and google‚ http://econsultancy.com/au/blog/62382-how-cadbury-uses-facebook-twitter-pinterest-and-google‚ accessed January 31‚ 2015. Rust‚ R. T.‚ Lemon‚ K. N.‚ & Zeithaml‚ V. A. (2004). Return on marketing: Using customer equity to focus marketing strategy. Journal of Marketing‚ 68(1)‚ 109-127 Zeolla‚ G Armstrong‚ Adam‚ Denize &Kotler. (2012). Principle of Marketing(5th edn). Frenchs Forest‚ NSW: Pearson Austrulia
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Competitive Advantage: Sustainable or Temporary in Today’s Dynamic Environment? Reginald M. Beal School of Business and Industry Florida A&M University Tallahassee‚ FL 32307 Tel: (850) 561-2339 Fax: (850) 599-3533 E-mail: rbeal@nettally.com Competitive Advantage: Sustainable or Temporary in Today’s Dynamic Environment? Spirited debate in the field of strategic management wages as to whether competitive advantage is sustainable or merely temporary in today’s highly dynamic environments. The objectivity
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Abstract Purpose – This study aims to investigate the effect of perceived values & quality‚ status seeking‚ emotional attachment and visual merchandising on young affluent towards the purchase intention of luxury bags Design/methodology/approach – Hypotheses were tested with a random sampling (students who use luxury bags) of 297 university students using distribution of survey forms. Structural equation modeling was used to test the hypotheses. Findings – The results revealed that young affluent
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Gaps Model of Service Quality Table of Contents Executive Summary 3 Customer Gap 4 Example of Customer Gap 4 Listening Gap 5 Example of Listening Gap 6 Standard Design And Standard Gap 7 Example of Design and Standard Gap 8 Service Performance Gap 9 Example of Service Performance Gap 10 Communication Gap 11 Example of Communication Gap 12 Closing Gap 12 Diagram of Gap Model of Service Quality 13 Bibliography 14 Customers realize that the current system is not
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the impact of telecom services packages advertisement on the social values of Pakistani youth Abstract This study will try to investigate the impact of telecom services packages like late night call & unlimited sms on the social values of Pakistani youth. As now a day’s cellular companies are mainly targeting youth through their advertisements and want the youth to get indulge in these activities in return increase their sales but the point is up to what extent youth showing receptiveness and emotional
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APPLICATION OF QUALITY GAP MODEL TO MEASURE QUALITY OF PHARMACISTS SERVICE IN RETAIL PHARMA SETTINGS Introduction Pharmaceutical market in India is about $ 11.1 billion growing at the rate of 17.6% and expected to reach $20 billion (Rs. 88‚820 crore) by 2015.India’s pharma market is 13th largest in terms of the value and 4th largest in terms of the volume. Currently only 1%-3% of the pharma retail is in the organized sector. The size of India’s pharmacy retail market is estimated at $4.5 billion
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INSTITUTE OF HOTEL MANAGEMENT AURANGABAD A STUDY ON THE IMPACT OF SERVICESCAPE‚ EMOTIONS‚ BEHAVIOURS AND REPATRONAGE INTENTIONS IN UPSCALE RESTAURANTS – MUMBAI Anand Lilani (H -1240) SUBMITTED IN FULFILLMENT OF THE REQUIREMENT OF THE B.A. (HONS.) IN HOTEL MANAGEMENT UNIVERSITY OF HUDDERSFIELD U.K. JUNE 2008 “SERVICESCAPE” – Emotions‚ Behavioural Intentions & Repatronage Intentions I would like to dedicate this dissertation in fond memory of my loving mother. LILANI A. (H-1240)
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Perspective on the Consumer‚ McGraw Hill‚ New York‚ NY. Ostrowski‚ P.L.‚ O’Brien‚ T.V. and Gordon‚ G.L. (1993)‚ “Service quality and customer loyalty in the commercial airline industry”‚ Journal of Travel Research‚ Vol Parasuraman‚ A.‚ Berry‚ L. and Zeithaml‚ V.A. (1988)‚ “SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality”‚ Journal of Retailing‚ Vol Park‚ J.W.‚ Robertson‚ R. and Wu‚ C.L. (2004)‚ “The effect of airline service quality on passengers’ behavioral intentions:
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Journal of Management Research ISSN 1941-899X 2013‚ Vol. 5‚ No. 1 Electronic Payment in Cashless Economy of Nigeria: Problems and Prospect. Nwankwo‚ Odi.‚ Ph.D Department of Banking and Finance‚ Ebonyi State University‚ P.O.Box‚ 435 Abakaliki Chartered Institute of Bankers of Nigeria Tel: 80-35-763-229 E-mail: Odinwankwo2002@Yahoo.Com Eze‚ Onyekachi Richard Department of Banking and Finance‚ Ebonyi State University‚ P.O.Box 435 Abakalik Chartered Institute of Bankers of Nigeria Tel: 80-36-185-506
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First Step to Successful Strategy Read more at http://www.business2community.com/strategy/marketing-plan-audits-the-first-step-to-successful-strategy. Stone‚ B & Jacobs‚ R (2007) Successful Direct Marketing Methods‚ 8th edn‚ McGraw-Hill‚ Chicago. Zeithaml‚ V‚ Bitner‚ MJ & Gremler‚ D‚ (2008) Services Marketing‚ 5th edn‚ McGraw-Hill‚ New York.
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