European Management Journal (2013) 31‚ 1– 15 journal homepage: www.elsevier.com/locate/emj Successful customer value management: Key lessons and emerging trends Peter C. Verhoef a b a‚*‚1 ‚ Katherine N. Lemon b‚1 University of Groningen‚ Netherlands; BI Norwegian School of Management‚ Norway Boston College‚ USA; University of Groningen‚ Netherlands KEYWORDS Marketing; Relationship management; Trends; CRM; Customer networks; Social media Summary In the past decade‚ firms have
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2012 2nd International Conference on Social Science and Humanity IPEDR vol.31 (2012) © (2012) IACSIT Press‚ Singapore Factors Affecting Consumer Preference of International Brands over Local Brands Zeenat Ismail1∗‚ Sarah Masood2 and Zainab Mehmood Tawab2 1 Department of Social Sciences‚ Institute of Business Administration – Karachi 2 Students of Institute of Business Administration – Karachi Abstract: This study was conducted in order to determine the consumer preferences of global
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Business Review‚ 1-22. Porter‚ M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review‚ 23-40. Rapp‚ S.‚ & Collins‚ T. (1990). The great marketing turnaround. New Jersey: Prentice-Hall. Rust‚ R. T.‚ Lemon‚ K. N.‚ & Zeithaml‚ V. A. (2004). Return on marketing: using customer equity to focus marketing strategy. Journal of Marketing‚ 68‚ 109-127. http://dx.doi.org/10.1509/jmkg.68.1.109.24030 Seddon‚ P Sheth‚ J. N.‚ Newman‚ B. I.‚ & Gross‚ B. L. (1991). Why we buy what
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‚ J. Wiley‚ New York‚ P.677‚ 1996. [16]. Palm‚ A.C.‚ Rodriguez‚ R.N.‚ Spiring‚ F.A. and Wheeler‚ D.J. (1997) ‘Some perspectives and challenges for control chart methods’‚ Journal of Quality Technology‚ Vol. 29‚ pp.122–127. [17]. Parasuraman‚ A.‚ Zeithaml‚ V.A. and Berry‚ L.L. (1985) ‘A conceptual model of service quality and its implications for future research’‚ Journal of Marketing‚ Vol. 49‚ pp.41–50. [18]. R. T. Amsden‚ H. E. Butler‚ and D. M. Amsden‚ . SPC Simplified: practical Steps to Quality
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Strategic Marketing Management Summative Assignment BUSI5B815 Word Count: 2011 Anonymous Code: Z0957486 Submission Date: 19/01/14 Personal Declaration Word Count: 2011 I confirm that this piece of work is as a result of my own work. Material from the work of others not involved in the project has been acknowledged and quotations and paraphrases suitably indicated. Furthermore‚ I confirm that I understand the definition of plagiarism that is used by Durham University
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“Marketing management”‚ Galgotia publishing company. [7] Gronroos C. N. (2007). “Service Management and Marketing: Customer Management in Service Competition”‚ John Wiley & Sons‚ Ltd‚ Chichester. [8] Hall Englewood Cliffs N. J.‚ Parasuraman A.‚ Zeithaml V. A.‚ Berry L. L. (1985). [9] Heskett L.‚ Jones T. O.‚ Loveman G. W. et al. (1994). “Putting the service-profit chain to work” [10] Kothari C. R. (2004). “Research methodology – methods and techniques”‚ new age international publishers‚ pp [11] Kotler
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International Journal of Tourism Sciences‚ Volume 11‚ Number 1‚ pp. 75-94‚ 2011 Tourism Sciences Society of Korea. All rights reserved. Monitoring Consumer Attitudes in Hospitality Services: a Market Segmentation Vera Toepoel∗ Tilburg University ABSTRACT : This research examines the development of a hospitality monitor in the Netherlands to map consumer attitudes and assist hospitality organizations in designing effective market strategies to attract‚ satisfy‚ and retain consumers. A factor
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1. Introduction ZARA is one of the trendy garment retailers as an important brand in portfolio of Inditex. With development of technology and extension of market‚ ZARA has expanded to over 1‚500 stores in 44 countries‚ since founded at a Spanish town called La Coruña in 1975. In internationalization process‚ Zara employed various retailer formats‚ especially online shops‚ to complement weakness in traditional in-store purchase. Moreover‚ current development status of e-tailling is attractive for
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9/25/2014 Airport service quality drivers of passenger satisfaction | Anil Bilgihan - Academia.edu (https://www.academia.edu/) Log In (https://www.academia.edu/login) Sign Up (https://www.academia.edu/signup) Search... Airport service quality drivers of passenger satisfaction (http://www.academia.edu/4915676/Airport_service_quality_dri Airport service quality drivers of passenger satisfaction Vanja Bogicevic‚ Wan Yang‚ Anil Bilgihan and Milos Bujisic Vanja Bogicevic is Graduate Student
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Customer Relationship Management: A Framework‚ Research Directions‚ and the Future Russell S. Winer Haas School of Business University of California at Berkeley April 2001 Introduction The essence of the information technology revolution and‚ in particular‚ the World Wide Web is the opportunity to build better relationships with customers than has been previously possible in the offline world. By combining the abilities to respond directly to customer requests and to provide the customer
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