Ganesh B‚ M.‚ & Panchanatham‚ N. (2010): Oral care industry: Colgate’s smiley promos‚ Advertising Express Wansink‚ B.‚ and Desphande‚ R. (1994: .Out of Sight‚ Out of Mind: Pantry Stockpiling and Brand-Usage Frequency‚ Marketing Letters‚ 5(1): 91-100. Zeithaml‚ V.A. (1988): Consumer Perceptions of Price‚ Quality‚ and Value: A Means-End Model and Synthesis of Evidence‚ Journal of Marketing‚ 52 (3): 2-22. 39
Premium Brand Marketing Advertising
ABSTRACT The objective of this study was to determine the impact of word-of-mouth information and evaluative factors (perceived value‚ perceived risk‚ and satisfaction) on behavioral intention of 253 international tourists‚ who were traveling in Taiwan during April‚ 2012. The measurement scales used here were adapted from previous studies found in the literatures‚ revised to fit this study’s propose framework. The survey was conducted in Southern of Taiwan‚ Tainan. SPSS 16.0 has been used for
Premium Tourism Risk
CHAPTER 1 THE PROBLEM AND ITS SCOPE INTRODUCTION Rationale of the Study Education has been a vital role in a person’s development. As an institution of higher learning‚ University of Cebu is committed to an authentic education that is founded on the principles of humanity‚ nationalism and academic excellence. It provides students different opportunities to attain success. Various institutions offer different kinds of services from high class teachers‚ good teaching methodology‚ down to hard
Premium Customer service Service system Service
People Management in Hospitality and Tourism MODULE NUMBER : U54028 Critically Evaluate Whether the requirement for Emotional Labour in Hospitality and Tourism is ethical. Module Leader: Peter McGunnigle Student Name: Mrignaini Chauhan Student Number: 09078935 Submission Date: 08/12/11 Word Count: 2200 (excluding Appendices) Critically evaluate that whether the requirement of Emotional Labour in hospitality and tourism work is ethical. The endeavour of this essay is to critically evaluate
Premium Emotion Ethics
Advances In Management THE IMPACT OF TOTAL QUALITY MANAGEMENT ON BANKS PERFORMANCE IN NIGERIA By: ADEOTI JOHNSON OLABODE Business Administration Department‚ University of Ilorin. ABSTRACT Banking authorities in every country of the world are paying great attention to the state of the three ‘S’ (3S) - safety‚ soundness and stability in their different banking systems. The competitive nature of the banking system in Nigeria has increased the number of district banks from eight in 1992 to forty two
Premium Bank Quality assurance Management
A MASTER S PROJECT BY ALIN SRIYAM Presented in Partial Fulfillment of the Requirements for the Master of Arts Degree in Business English for International Communication at Srinakharinwirot University May 2010 CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF FRONT OFFICE STAFF AT THE HOTEL
Premium Hotel Customer service Service
How Much Does Labour Turnover Cost? A Study of Australian Four- and Five-Star Hotels Abstract Purpose: Employee turnover is a significant challenge for Human Resource Management (HRM) strategies and organisational performance. This study presents findings drawn from an extensive survey of labour turnover in the Australian accommodation sector. A particular focus is placed on turnover rates and costs. Design/methodology/approach: Based on labour turnover literature and an industry panel‚ an online
Premium Hotel Human resource management Human resources
The effect of service quality and government role on customer satisfaction: Empirical evidence of microfinance in Bitner‚ M. J. (2001). Service and technology: Opportunities and paradoxes. Managing Service Quality‚ 11(6)‚ 375-379. Bitner‚ M. J.‚ & Zeithaml‚ V. A. (2003). Service marketing. (3rd ed.). New Delhi: Tata McGraw Hill. Caruana‚ A. (2002). Service loyalty: The effects of service quality and the mediating role of customer satisfaction Colgate‚ M.‚ Stewart‚ K.‚ & Kinsella‚ R. (1996). Customer
Premium Bank Islamic banking
Product‚ Process‚ and Service: A New Industry Lifecycle Model Michael Cusumano MIT Sloan School of Management 50 Memorial Drive‚ E52-538 Cambridge‚ MA 02142-1347 USA 617-253-2574 cusumano@mit.edu Fernando F. Suarez Boston University School of Management 595 Commonwealth Ave.‚ Room 546-F Boston‚ Massachusetts 02215‚ USA 617-358-3572 suarezf@bu.edu Steve Kahl MIT Sloan School of Management 50 Memorial Drive‚ E52-511 Cambridge‚ MA 02142-1347 USA 617-253-6680 skahl@mit.edu March 8‚ 2007
Premium Technology Economy Innovation
The Expansion of McDonald’s Business in Thailand Pariya Rinrattanakorn Bangkok University INTRODUCTION Today‚ organizations pay attention to the effectiveness of communication with their customers. Providing information and building a trustful relationship with the customers are more important than just solely persuading customers to buy the company’s products (Proctor & Kitchen‚ 2002). Furthermore‚ in the age of globalization‚ organizations have begun to enlarge their businesses to the international
Premium Communication Marketing