THE TWO-STEP FLOW MODEL OF COMMUNICATION INTRODUCTION The two-step flow of communication hypothesis was first formulated by → Paul F. Lazarsfeld and his colleagues in their classical study on the 1940 American presidential election (1944). It states that there is usually no direct influence of the mass media on the general public. Rather‚ “ideas often flow from radio and print to the opinion leaders and from them to the less active sections of the population” (Lazarsfeld 1944). This assumption
Premium Media influence Mass media Paul Lazarsfeld
Sengupta‚ S. (July‚ 2013). Ten trends for the next ten years. Logistics Management. www. Logisticsmgmt.com The article discussed the 10 trends of Logistics management for the next 10 years which affecting Supply Chain. Basically‚ which is said in the article‚ the logistics management should become more integrated‚ technology supported‚ and talented needed. They also did a survey for the executive group to rank the relevance between the 10 trends and business operation. The executive group ranked
Premium Supply chain management Management Logistics
average of 4.84 million branded shoes and 800k private label shoes. Branded shoes will grow 5-7% in the first five years for North America and Europe then fall to 3-5% the next five years. In Asia Pacific & Latin America‚ branded shoes will grow 9-11% in the first five years and 7-9% the last five years. Private label is expected to grow 10% universally in the first five years and 8.5% during the next four years vary up to 2% due to competition levels. Your company can produce 6 million pairs of shoes
Premium United States dollar United States North America
1) Warranty consists of estimated expenses. Without sales‚ warranty expenses do not occur. Reduction in warranties will reduce the sales dramatically and also the cash inflow. 2) Reduction in warranty expense might reduce the expenses as whole but it will increase the net income of the company with tax expenses. Taxes are always paid in cash so reduction in warranty expense will increase company’s cash outflow. 3) Company might need to provide better
Premium Marketing Customer service Management
some of which are verbal or nonverbal‚ as well through symbols. When communication occurs there is always a sender and a receiver‚ often times there is feedback between both parties and it always occurs through a channel. For this film analysis paper‚ I choose a scene from the movie E.T the extraterrestrial. E.T the extraterrestrial is a 1982 science fiction movie. The movie commences with the extraterrestrial E.T and his comrades collecting plant specimens‚ at this time government agent’s show to the
Premium Science fiction Time Kurt Vonnegut
Whither Pakistan? A five-year forecast In international relations‚ peacetime is not only the absence of war or conflict‚ but also the presence of cultural and economic understanding. We often say things without really realizing what we are saying. It does not make sense to take moral umbrage at the expression of such opinions and label people with differing perceptions as traitors followed by the use of force to coerce them into staying together. That kind of a reaction can further strengthen the
Premium Pakistan Taliban
a) ASC 830-230-55-1: This reference shows how to format and account for cash flows when a company has subsidiaries operating in foreign countries. It gives an example of a consolidated cash flow statement from a US based company and its two subsidiary companies. The reference explains how excess cash should be disclosed. A majority of the reference deals with the local currency and how it should be shown with the parent company‚ in this case a US company based on the dollar. So for both foreign companies
Premium Corporation Subsidiary Cash flow statement
1. Introduction In this report we will identify business risk that AT&T experienced due to their divestiture in 1982. We will conduct our analysis based on financial concepts‚ and finally recommend necessary actions that should have been conducted when the company formulated its financial policy in 1983. 2. AT&T Background AT&T was founded in 1876 by Alexander Graham Bell. Prior to the divestiture AT&T had been a force to be reckoned with for over
Premium Bell System AT&T
Assignment Submission Course: CACHE Award in Supporting teaching and Learning in Schools Assignment Number: 1 Date Submitted: 21 January 2014 Number of pages: 16 Email: bill.norma@ntlworld.com Question 1: Summarise the main development of a child from the age range 0-2 years‚ 3-5 years‚ and 5-8 years Child Development is the term given to the growth of babies’ through childhood. Although all children are different and it is impossible to say exactly how they will develop
Premium Developmental psychology Psychology Childhood
1 million pound spend: 25% in Ryanair shares - currently at c. 3.50 - will be up at 5 in five years time Youngest airplanes (avg age = 3 years)‚ all their fuel costs have been paid for until the end of this year (at a fixed price)‚ they fly larger aircraft on shorter haiul flights‚ which is in demand‚ so recycling of their aircraft will be much easier than say easyjet 15% in agricultural land - world population has just hit the 7bn mark - more mouths to feed. Also‚ the emerging nations diet
Premium Money Currency Money supply